SARAH MARTINEZ
Canon City
Summary
Accomplished sales and property management leader adept at enhancing team dynamics and achieving organizational goals. Strong communicator with a track record of negotiating agreements and resolving customer issues efficiently. Deep understanding of market analysis and property operations, driving successful outcomes in fast-paced environments.
Overview
20
20
years of professional experience
Work History
Sales and Property Manager
Royal Gorge Route Railroad
Canon City
2022.05 - Current
- Oversaw daily operations of sales department, supervising staff to enhance team effectiveness.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Managed team performance through coaching and training initiatives.
- Developed and presented monthly sales performance reports to management, highlighting key trends and insights.
- Analyzed customer data to identify trends, preferences, and opportunities for growth.
- Managed lease agreements and confirmed compliance with legal standards.
- Negotiated leases, rental agreements, and other contractual documents related to property management activities.
- Coordinated property maintenance, scheduling repairs and inspections effectively.
- Conducted regular property assessments, ensuring compliance with safety standards and enhancing overall property appeal.
- Resolved tenant complaints quickly and effectively while ensuring customer satisfaction.
- Inspected properties regularly to identify deficiencies and schedule repairs.
- Assessed rental applications, conducted background checks, and approved or denied prospective tenants based on established criteria.
Area Director of Community Development
CenterCare Hospice
Pueblo
2014.01 - 2022.01
- Collaborated with CEO to implement community development plans, enhancing engagement and support within local initiatives
- Directed daily operations, focusing on the leadership of the marketing, clinical, and operations team to support overall growth and enhance customer service.
- Oversaw team to ensure timely and on-budget delivery of services that met client standards while identifying new business growth opportunities
- Provides leadership in strategic planning including identifying opportunities for additional or improved services to all members of the marketing team both internal and external communication
- Developed marketing strategy by analyzing economic indicators, tracking supply and demand changes, identifying customer needs, and monitoring competition to align offerings with market trends
- Plan and execute digital marketing strategy with team members; SEO and paid media campaigns
- Maintained Google Analytics, AdWords and advertising campaigns
- Development of audience-focused collateral, including data sheets, website, marketing material; such as presentations, rack cards, brochures, competitive analyses for best practices to enable sales success
- Assisted with budget implementations, employee reviews, training, schedules and contract negotiation
Senior Account Executive
Gentiva Home Health
Pueblo
2010.01 - 2014.01
- Identified marketplace opportunities and engaged new clients, developing proposals and managing contracts to drive client acquisition
- Achieved sales targets by developing strong relationships with new and existing clients.
- Consistently exceeded daily/weekly/monthly sales goals
- Formulated sales forecasting and positioning strategies to support revenue growth initiatives
- Provide product and marketplace expertise to support prospective sales by addressing clinician and patient needs around capabilities, customization requests and solution configuration
- Created marketing plan aligning with budgetary volume projections to enhance strategic direction
Marketing Director
CarematchAmerica
Pueblo
2009.01 - 2010.01
- Developed and implemented marketing plans, including promotional calendars, new product introductions, and multi-marketing projects to drive engagement and market presence
- Maintained communication link with board members, senior staff, community leaders, sponsors, and business partners to enhance collaborative efforts in virtual sales
- Conducted and organized Southern Colorado networking coalition for senior industry to foster partnerships and knowledge sharing
Sales Account Executive
Daily Record Newspaper
Canon City
2006.01 - 2009.01
- Achieved quantifiable sales accomplishments in assigned territory
- Directed new business acquisition to exceed revenue quotas while maintaining client satisfaction
- Developed understanding of advertisers' goals to create effective ad campaigns
Education
BSBA - Business Management (Marketing)
Colorado State University
Pueblo, CO2004-05
Skills
- Sales
- Property management
- Customer management
- CRM software
- Marketing
- Market Analysis
- Brand awareness
- Revenue Growth
- Profitability
- Operations
- Management
- Leadership
- B2B
- BSBA
- Effective communication
- Sales and marketing
- Property management
- Sales and marketing
References
Available upon request
Selected Attributes
- Highly motivated with excellent work ethics and skills to work with a diverse team of professionals
- Proven track record of high performance in leadership roles
- Demonstrated strong planning, organizational, and developmental ability
- Excellence in negotiation, written, and verbal skills for internal and external communications
- Adept at prioritizing multiple tasks and time management in fast-paced environments
- Strong leadership and organizational development for staff effectiveness and growth
- Great ability to work to build rapport and trust with team members and end consumers
- Confident decision maker with meticulous attention to detail to close deals
- Proven ability to quickly learn and grasp new concepts aligned with strategic company goals
- Excellent communication and customer service skills
- Proficient with computer software applications (MS Office Suite, Google Drive, Salesforce)
Timeline
Sales and Property Manager
Royal Gorge Route Railroad
2022.05 - Current
Area Director of Community Development
CenterCare Hospice
2014.01 - 2022.01
Senior Account Executive
Gentiva Home Health
2010.01 - 2014.01
Marketing Director
CarematchAmerica
2009.01 - 2010.01
Sales Account Executive
Daily Record Newspaper
2006.01 - 2009.01
BSBA - Business Management (Marketing)
Colorado State University