Summary
Overview
Work History
Education
Skills
Hobbies and Interests
References
Timeline
Generic

SARAH COBB

Denver

Summary

Dynamic public relations professional with a proven track record of excelling in campaign development and client relationship management. Expert in executing innovative media strategies, fostering brand partnerships and driving measurable results. Adept at KPI tracking and creative problem solving, consistently delivering impactful solutions in fast-paced environments.

Overview

4
4
years of professional experience

Work History

Senior Account Executive

Tilson PR
11.2023 - 05.2025
  • Led strategic direction and daily client service for F&B and business accounts, delivering innovative, results-driven solutions.
  • Developed and presented high-level strategies and creative activations aligned with client goals.
  • Drove performance by tracking and optimizing KPIs in real-time.
  • Oversaw nationwide events, brand and nonprofit partnerships, and influencer collaborations.
  • Executed targeted B2C and B2B media campaigns with measurable impact.
  • Mentored a team of junior colleagues and collaborated closely with senior leadership.
  • Maintained strong media relationships and a robust influencer network across lifestyle, hospitality and B2B spaces.

Account Executive

bread & Butter: Public Relations, Marketing and Creative Agency
04.2022 - 09.2023
  • Led day-to-day strategy and client service for F&B, CPG and lifestyle accounts.
  • Developed and executed integrated communications plans including messaging, media strategy, partnerships, events and KPIs.
  • Recruited and managed brand ambassadors, resulting in high-impact media coverage.
  • Built and maintained targeted media lists using Muck Rack and Cision.
  • Proactively identified new media contacts and opportunities.
  • Crafted and pitched compelling stories, securing press coverage aligned with client goals.

Account Coordinator & Account Executive

Grasslands: A Journalism-Minded Agency
11.2020 - 04.2022
  • Led client calls and managed all written and verbal communication for cannabis-focused accounts in the lifestyle, nonprofit and technology spaces.
  • Executed forward-thinking media relations strategies across tech, lifestyle and nonprofit brands.
  • Crafted and pitched timely, newsworthy stories, securing top-tier coverage across B2B, lifestyle, F&B and trade outlets.
  • Drove consistent visibility and results by building strong client and media relationships.
  • Reported on PR performance with data-driven insights.

Education

Bachelor of Science - Public Relations

Metropolitan State University of Denver

Skills

  • Asana, Basecamp and Canva
  • Brand partnerships
  • Campaign development and execution
  • Client relationship management
  • Creative problem solving
  • Editing and reporting
  • Effective communication
  • Event coordination
  • Influencer marketing
  • KPI tracking
  • Media relations
  • Microsoft Office Suite
  • Networking skills
  • Public speaking
  • Strategic planning
  • Workload management

Hobbies and Interests

  • Outdoor adventuring
  • Snowboarding
  • Traveling
  • Wellness practices
  • Yoga

References

References available upon request.

Timeline

Senior Account Executive

Tilson PR
11.2023 - 05.2025

Account Executive

bread & Butter: Public Relations, Marketing and Creative Agency
04.2022 - 09.2023

Account Coordinator & Account Executive

Grasslands: A Journalism-Minded Agency
11.2020 - 04.2022

Bachelor of Science - Public Relations

Metropolitan State University of Denver

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SARAH COBB