Summary
Overview
Work History
Education
Skills
Websites
Publications
Awards
Timeline
Generic

Sandra Flórez

Medical Affairs Lead
Cundinamarca

Summary

Highly accomplished Medical Affairs Leader (MD-MSc-MBA) with extensive experience in leading regional functional teams within the pharmaceutical and biotechnology sectors. Proven success in developing and implementing medical strategies, driving key opinion leader (KOL) engagement, and ensuring regulatory compliance across multiple therapeutic areas. Expertise in biotechnology, immunology, neurology, cardiometabolic health, hemato-oncology. Expertise in establishing and managing scientific relationships with healthcare professionals and organizations, conducting scientific research, teaching, and project development. Skilled in leadership, strategic thinking, decision-making, collaborative teamwork, effective communication, creativity, and innovation.

Overview

28
28
years of professional experience
2016
2016
years of post-secondary education
2
2
Languages

Work History

Senior Director CRP Biomedicines

Eli Lilly Interamerica
Bogota, Colombia
07.2017 - Current
  • Leading medical strategy for multiple products including : immunology, neurosciences, diabetes and osteoporosis (biotechnology products), developing and implemented regional medical strategy for this therapeutic areas, being recognized and awarded by business as a strategic partner for the development of results and contributing to the financial results for Colombia affiliate
  • KOL engagement, establishing and maintaining high value relationships with key opinion leaders, with high qualifications in medical education programs.
  • Accelerate regulatory approvals for Galcanezumab, Tirzepatide
  • Research expertise: Leading the team for achieving ALAFOS (RWE generation) publication plan for osteoporosis in Latin America
  • Significant contributions to final analysis and coordinating authors Final publication across Asia, Pacific, Middle East and Latam and being main author The Effect of Teriparatide Treatment on the Risk of Fragility Fractures in Postmenopausal Women with Osteoporosis: Results from the Asian and Latin America Fracture Observational Study (ALAFOS) - PubMed
  • Leading LATAM publication Baseline characteristics of postmenopausal women with osteoporosis treated with teriparatide in a real-world setting in Latin America: a subregional analysis from the Asia and Latin America Fracture Observational Study (ALAFOS) | Advances in Rheumatology | Full Text
  • Multiple encores presented in national congresses
  • Scientific data dissemination/exchange in scientific exchange meeting, educational meeting, encore presentations at congresses, digital communications with HCPs, and promotional events, being evaluated as high-quality events
  • Active participation in steering committee to better decision making for the affiliate
  • Leading the implementation of first MSL in Lilly Colombia, including territory management to maximize MSL Scientific/Technical role and continued development of high-quality relations with experts, with the development of a new in industry physician in the role
  • Regulatory support activities for the region: adapting scientific content for dossier submission, participation in meetings with regulatory authorities (alone or with key scientific expert) when queries arise.
  • Patient support program oversight achieving no findings
  • Risk mitigation activities for pharmacovigilance and promotion
  • Successful medical affairs point of contact for all relevant stakeholders in all Lilly therapeutic areas when needed

Invited Professor

Universidad de la Sabana
Bogota, Colombia
01.2006 - Current

Pain and Palliative Care Professor.

Impacted public health policies about opioid availability in Colombia

Medical Manager- Medical Director (Colombia and Andean Region)

Mundipharma
10.2016 - 07.2017
  • Define priorities for Medical Affairs Area, design medical strategic plans and ensure scientific leadership is translated and implemented
  • Develop a medical department with right capabilities: measure competencies for medical team and establish a training curriculum for Medical Manager
  • Medical governance activities in compliance with Mundipharma procedures: medical information, pharmacovigilance, HCP payments and relationships
  • Ensure the minimum findings in corporate and pharmacovigilance audits
  • Development and executing medical plans for Difolta and Ophthalmology products
  • Identification, building and leverage of relationships with national Key Opinion Leaders and scientific societies
  • Sales force training
  • Development of educational materials for HCP and patients
  • Identification of Initiated Investigator Initiatives
  • Establishment of a pharmacovigilance process and standard operating procedure

Senior Medical Manager for LAN Region (Oncology and Hematology Business Unit- Immunology, Transplants and Pain Franchises- Colombia, Perú and Ecuador)

Janssen Cilag
08.2011 - 02.2016
  • Development and executing initiatives for launch readiness (Ibrutinib, Simponi and Stelara) and life cycle management of products (Remicade, Prograf, Durogesic, Zytiga, Ribomustin, Yondelis, Durogesic, Dacogen)
  • Successful transition to a new vendor for patient support program. Successful transfer of Remicade program from MSD to Janssen according to compliance standards and local regulation. Implementation of all the quality assurance activities and quality audit related to Patient Support Programs
  • Leading and feasibilities for a trial in prostate cancer
  • Assure talent retention and development of people in charge (1 Medical Manager, 1 Junior Medical Manager, Patient Program Analyst and 4 Medical Scientific Liaison)
  • Lead excellence, efficiency and process improvement in medical department (developments in patient support programs, samples, continuous medical education policies, interaction with patients, counterfeit & smuggling)
  • Support regional activities for launch readiness of Esketamine
  • Identification, building and leverage opportunities for Zytiga local studies
  • Provide key information to access team to gain access to key formulary (Durogesic)

Instructor

Universidad del Rosario
01.2004 - 12.2014

Anesthesiologist, Pain and Palliative Specialist

Clinica Colsubsidio, Hospital Militar Central, Clínica Universitaria Teletón
01.1997 - 12.2011

Medical Manager (Hemophilia, Transplants, Growth Hormone for Colombia)

Pfizer
03.2010 - 08.2011
  • Maintain Medical Strategies Focused on main customers (payers, hospitals, patients and government): Implementation of a Center of Excellence in Hemophilia project according to EFQM standards
  • Implementation of a virtual conference cycle on pediatric transplant for Colombian Society of Pediatric Nephrology, for high quality skills
  • Develop and maintain medical strategies focused on portfolio optimization and promotional alternatives: Take advantage of the exclusiveness approved indications for Genotropin by supporting the creation of guidelines to make limits of GH Rx
  • Achieve commitment of transplant center and make Rapamune an strategic partner in kidney transplant: Implementation of a virtual conference cycle on pediatric transplant for Colombian Society of Pediatric Nephrology, for high quality skills on team work, and being recognized by District Manager and Field Force as a key actor on business plan implementation
  • Lead scientific strategy for Hemophilia portfolio (BeneFIX, Xyntha), immunology (Rapamune) and Endocrinology (Genotropin) in institutional business unit.

Medical Advisor

Wyeth – Grunenthal
01.2006 - 12.2009

Education

Master Studies in Business Administration -

Universidad De Nebrija
Madrid

Master Studies in Innovation - undefined

Escuela de Administración de Negocios EAN

Anesthesiologist - undefined

Universidad del Rosario

Skills

  • Medical Affairs Leadership

  • Strategic Thinking

  • Execution

  • KOL engagement

  • Regulatory expertise

  • Negotiation

  • Communications & Influence

  • Medical Writing

  • Patient Safety

  • Compliance

  • Launch Readiness/Excellence

  • Achievement Driven Continuous Improvement

  • Root Cause Analysis

Publications

  • 2021, The Effect of Teriparatide Treatment on the Risk of Fragility Fractures in Postmenopausal Women with Osteoporosis: Results from the Asian and Latin America Fracture Observational Study (ALAFOS), Chen C, Elsalmawi A, Ish-Shalom S, Lim S, AlAli N, Cunha-Borges J, Yang H, Casas N, Altan L, Belaya Z, Marin F, Moll T, Gurbuz S, Brnabic A, Pavo I, Florez S., Calcif Tissue Int, https://doi.org/10.1007/s00223-021-00895-4
  • 2019, Baseline characteristics of postmenopausal women with osteoporosis treated with teriparatide in a real-world setting in Latin America: a subregional analysis from the Asia and Latin America Fracture Observational Study (ALAFOS), Joao Cunha-Borges, Guillermo Meléndez Mier, Noemí Casas, Adriana Medina, José Fernando Molina, María Laura García, Lindomar Guimaraes Oliveira, Marcela Caselato, Angélica Cruz, Vanessa Ippolito, Sandra Florez., Adv Rheumatol, https://doi.org/10.1186/s42358-019-0088-2
  • 2018, Características basales de la población colombiana incluida en el estudio multinacional, observacional de fracturas de Asia & Latinoamérica (ALAFOS), Noemi Casas, José Fernando Molina, Adriana Medina, Alejandro Pinzón, Monique Chalem, Alin Abreu, Doly Pantoja, Miguel González, Saul Martínez, Catalina Rua, Carlos Mario Olarte, Hernán Yupanqui, Oscar Rosero, Sandra Flórez., Poster presented in the National Congress of Internal Medicine
  • 2016, Costos Directos de Cuidado Paliativo Domiciliario para pacientes con cáncer gástrico estadio IV en Colombia, Marta Ximena León, Mónica Quijano, Martin Romero, Natalia Salamanca, Oswaldo Sánchez, Adriana Ortegón, Cesar Consuegra, Sandra Flórez., Universitas Medica, Vol 57, Nº 2, July-September 2016
  • 2014, Caracterización del conocimiento en cuidado paliativo pediátrico y percepción de barreras por parte de los pediatras y residentes de pediatría, Sandra Patricia Flórez Rojas, María Belén Tovar, Marta Ximena León Delgado, Katherine Villegas, Diana del Pilar Villamizar., Medicina Paliativa, http://dx.doi.org/10.1016/j.medipa.2014.02.001

Awards

  • Honorific mention in recognition of entrepreneurial spirit, Due to thesis project aimed to serve senior citizens with chronic diseases in Bogotá., Universidad de Nebrija, 2016
  • Second place in the national competition, Granted access to Hult Prize Regionals in San Francisco. Final winner will receive 1 MM USD for change the world: transforming the life of thousands of people with chronic diseases and those living below poverty line in crowded urban spaces., Hult Prize Colombia, 2016

Timeline

Senior Director CRP Biomedicines

Eli Lilly Interamerica
07.2017 - Current

Medical Manager- Medical Director (Colombia and Andean Region)

Mundipharma
10.2016 - 07.2017

Senior Medical Manager for LAN Region (Oncology and Hematology Business Unit- Immunology, Transplants and Pain Franchises- Colombia, Perú and Ecuador)

Janssen Cilag
08.2011 - 02.2016

Medical Manager (Hemophilia, Transplants, Growth Hormone for Colombia)

Pfizer
03.2010 - 08.2011

Invited Professor

Universidad de la Sabana
01.2006 - Current

Medical Advisor

Wyeth – Grunenthal
01.2006 - 12.2009

Instructor

Universidad del Rosario
01.2004 - 12.2014

Anesthesiologist, Pain and Palliative Specialist

Clinica Colsubsidio, Hospital Militar Central, Clínica Universitaria Teletón
01.1997 - 12.2011

Master Studies in Innovation - undefined

Escuela de Administración de Negocios EAN

Anesthesiologist - undefined

Universidad del Rosario

Master Studies in Business Administration -

Universidad De Nebrija
Sandra FlórezMedical Affairs Lead