Samantha Laundy

• Developed and managed full-funnel marketing campaigns, including BANT and appointment-setting programs.

• Optimized campaign performance across global B2B marketing programs in industries such as cybersecurity, healthcare, manufacturing, fintech, education, government, and oil & gas.

• Scaled enterprise accounts, including Workday, Salesforce, Esker, Workforge, Rafay, and Google, ensuring seamless campaign execution.

• Utilized marketing automation and CRM tools (HubSpot, Marketo, Integrate, Adobe, ZoomInfo, Bombora, Seller Crowd) to streamline operations and improve campaign efficiency.

• Led operational improvements to enhance lead quality, tracking, and reporting for demand generation initiatives.

• Oversee campaign strategy, execution, and performance analysis for B2B marketing initiatives.

• Manage CRM workflows, customer segmentation, and data optimization to improve engagement and conversion rates.

• Collaborate cross-functionally to enhance campaign efficiency through automation and analytics.

• Responsible for evaluating patient's physical and mental states during shift
• Observe and report vitals
• Assist/respond to codes pertaining to patient care/safety
• Assist with daily transfer activities on site
• Patient inventory; incoming and outgoing, outstanding care coordination with fellow peers and providers
• BLS Certified

• Managed campaign planning, lead generation, and buyer insights programs, focusing on data-driven marketing strategies.

• Developed and optimized account-based marketing (ABM) and content syndication initiatives to increase engagement.

• Ensured operational efficiency through vendor relationship management and campaign reporting.

• Led campaign execution, budgeting, and optimization strategies to maximize ROI.

• Worked cross-functionally to develop targeted marketing programs and customer acquisition strategies.

• Responsible for new business and accounts for North America
• Agency and direct client management and growth, B2B Sales, delivery, and fulfillment
• Top of funnel through bottom of funnel programs

• Spearheaded marketing operations, campaign management, and global demand generation strategies.
• Developed ABM and data-driven marketing initiatives to enhance lead quality and sales alignment.
• Development and execution of company sales/ business development, partnerships and marketing campaigns, including implementing ideas and tools for the S2W Media clients.
• Install Based Marketing, Account Based Marketing, BANT Programs, MQL/SQL Leads, Trial and Demo Leads, Intent Data Marketing and Webinar/Live Event Solutions.

• Managed end-to-end campaign execution, marketing automation, and database segmentation.
• Led competitive analysis, KPI tracking, and multi-channel campaign reporting to optimize marketing performance.
• Partnerships & Business Development; Marketing Analytics and Customer Insights; Lead Generation Best Practices; Business Intelligence, Big Data & Predictive Analytics; B2B Modeling, Data Mining, Database Marketing, Personalized email Marketing, Retention Marketing, Targeting Segmentation; Benchmarking & KPIs, Multi-Channel Marketing, Nurturing, Lead Scoring, Demand Generation Campaigns, Media planning / Media buying, Go-to-market campaign development, CRM/database marketing, Business and Competitive intelligence gathering, Competitive analysis

• Manage performance-based campaigns in B2B and B2C
• Growth and retention
• Handled technical issues: CPL (post in/post out), client-side tracking, server-side tracking
• Investigate claims of fraudulent traffic and leads
• Analyze efforts and prepare reports outlining results to be sent to client
• Building B2C campaigns and executing based on media sales IO
• Insuring ROI meets or exceeds advertiser's standard
• Management of 50+ clients
• Account Manager of high profile B2B publisher accounts, SaaS included
• Experience in B2B and B2C marketing and marketing strategies
• Proficient in HTML code and Auto Responder set up
• Demo training for clients using Integrate Platform
• Responsible for understanding full scope of value alignment and client goals
• Provided feedback to advertisers and publishers regarding campaigns and payment status
• Training of new employees in the account management department
• Experience in posting and troubleshooting leads and data flow to Eloqua, Marketo, SalesForce, Google Analytics, and various other CRM systems

• Handled all front-end duties pertaining to patient check in, NextGen EHR/EPM updates, insurance eligibility, Co-Pay and patient payments, appointment scheduling and coordination, medical record scanning

• Received and distributed all marketing leads from several lead sources for our Colorado, Massachusetts, and Montana offices
• Handled referral reward and rebate cash back for clients within all four offices
• Updated lead and account information in the SalesForce database as well as the SunPower website
• Coordinated marketing events and tradeshows for our Colorado and Massachusetts offices
• Coordinated employee apparel design and distribution
• Received all incoming phone calls on a multiline phone system, helped with mail distribution, filing, and updated client information
• Conducted operations support pertaining to general office duties

• Receptionist - Answered phone lines, mail distribution, edited and proofread contracts, organized meetings for The Board, coworkers, OUS and US distributors, and surgeons
• Prepared and shipped marketing material as needed for conferences and trade shows
• Reported directly to the COO
• Manufacturing Technician - Manufactured and shipped product to customers in the US and OUS
• ISO certified technician to perform within a clean room environment
• Process development
• Compliant with FDA regulations and SOPs
• Updated and performed existing Process Procedures, equipment calibration, CR Protocols, Validation Reports
• Knowledge of NCR and CAPA systems and reconciliation
• Extensive SAP experience