SABRINA CUNNINGHAM
Colorado Springs
Summary
Digital experience professional with 5+ years managing web production, personalization, and analytics. Proven expertise in CMS platforms, MarTech optimization, cross-functional collaboration, quality assurance, responsive design, and stakeholder communication in fast-paced environments.
Overview
6
6
years of professional experience
Work History
Digital Experience Manager
6sense
03.2024 - Current
- Lead digital customer journey optimization across company website and channels, managing daily operations for web production and digital marketing programs
- Design and implement web personalization strategies using Mutiny, improving conversion rates and user engagement across customer segments
- Analyze customer journey data with TrendDemon and Dreamdata, delivering actionable insights to leadership on content performance and optimization opportunities
- Create comprehensive performance dashboards in Excel and Looker Studio, tracking KPIs and presenting findings to stakeholders
Digital Experience Coordinator
6sense
02.2022 - 03.2024
- Executed quality assurance testing on web pages before launch, verifying accuracy, functionality, and responsiveness across different devices and browsers
- Built performance tracking reports in Excel, monitoring web traffic, conversion rates, and campaign metrics to support data-driven decisions
- Implemented tracking and analytics using Google Tag Manager across digital properties to measure user engagement
Search Engine Optimization Specialist
SocialSEO
01.2020 - 01.2022
- Managed $35K client portfolio, executing website optimizations in WordPress using SEMrush and Screaming Frog
- Built Excel reports tracking keyword rankings, organic traffic, and conversions with monthly client presentations
- Achieved 80-150% organic sales growth for clients within first 12 months through data-driven strategies
Education
Bachelor of Science - Psychology, Marketing and Management
Eckerd College
St. Petersburg, FL08.2019
Skills
- Data analysis and web analytics
- User experience design
- Search engine optimization
- Cross-functional collaboration
- QA testing and cross-browser compatibility
- Asset management and coordination
- Process documentation
- AI tools and automation
- Front-end troubleshooting
- Stakeholder communication
Technical Skills
WordPress, Excel, Google Tag Manager, Google Analytics 4, Looker Studio, Mutiny, TrendDemon, Dreamdata, Pathfactory, Qualified, SEMrush, Screaming Frog, Ahrefs, Moz, Figma
Timeline
Digital Experience Manager
6sense
03.2024 - Current
Digital Experience Coordinator
6sense
02.2022 - 03.2024
Search Engine Optimization Specialist
SocialSEO
01.2020 - 01.2022
Bachelor of Science - Psychology, Marketing and Management
Eckerd College