Sabina Valencia Maldonado

Direct to Customer ( E-commerce, retail and events )

• Conduct inventory and sell-through analysis to plan restocks for both retail stores and the online store.
• Plan product drops for both retail and e-commerce, in collaboration with the Marketing team.
• Lead visual merchandising updates, including window displays, and rack adjustments in stores.
• Support the development of in-store strategy to enhance customer experience, and overall performance.
• Plan seasonal sales strategies, and coordinate the creation of marketing assets.
• Plan and execute national and international sales events (pop-ups).
• Create and upload new products, ensuring accurate tagging, detailed descriptions, and strategic cross-sell recommendations.
• Ensure website layout updates align with marketing campaigns, and enhance the overall online shopping experience.

Wholesale

• Create line sheets in Joor and NuOrder.
• Develop and execute pre- and post-market strategies; manage follow-ups with potential and existing wholesale clients.
• Analyze retailer sell-through performance.

Digital Marketing

• Oversaw digital marketing initiatives, including Google Ads, Meta Ads, SEO/SEM.
• Email marketing campaigns.
• Optimization of the e-commerce experience, improving product pages, layout, and site navigation to enhance user engagement and conversion.

Creative Marketing

• Led the end-to-end creation, planning, and execution of creative campaigns across digital and physical environments.

Content Production and Visual Direction

• Planned and coordinated photo shoots and editorial campaigns, collaborating with photographers, stylists, and creative teams across lookbooks, apparel, swimwear, and homewear.
• Produced brand content to support marketing and communication objectives.

Communications and PR.

• Wrote press releases and managed press outreach to strengthen brand visibility and media relationships.

Events and Influencer Marketing

• Planned and executed launch events, engaging clients, influencers, stylists, PR contacts, and key industry partners.
• Developed influencer seeding strategies for collection launches and events, including geographic segmentation, and strategic product gifting.
• In charge of sample management and inventory processes to ensure accurate stock levels.

• Managed online returns and exchanges to enhance customer satisfaction.
• Executed effective customer relationship management strategies to boost engagement.
• Conducted email marketing campaigns to drive sales and increase brand awareness.
• Optimized e-commerce Shopify platform, including product descriptions and layout adjustments.
• Resolved issues through proactive problem-solving techniques.
• Facilitated database growth by implementing targeted marketing initiatives.