Ruth Gómez
MCs Leadership And Digital Transformation
Bogotá
Summary
Experienced commercial engineer with 15+ years in management and product development. Proficient in agile methodologies like scrum, design thinking, and SIT for successful digital product development. Fluent in Spanish, English, and Portuguese for effective communication across diverse teams and markets. Passionate about marketing, e-commerce, digital innovation, digital health, and product development.
Overview
15
15
years of professional experience
3
3
Languages
Work History
Digital Product Manager
Svaas Wellness Ltd ( Subsidiary of Dr Reddy's)
06.2023 - Current
- Digital Health Product Leadership: Led the creation and continuous improvement of patient-centric digital health products (e.g., oncology apps like Lila Cancer Care app) using Agile methodologies, ensuring alignment with both clinical and business objectives.
- Stakeholder & Partnership Management: Coordinated strategic alliances with more than 10 hospitals, healthcare professionals, patient advocacy groups, and stakeholders within Colombia’s digital health ecosystem to improve outcomes for cancer patients through digital solutions.
- Product Strategy & Program Leadership: Managed the Patient Support Program (PSP) for oncology digital health products with more than 1000 patients onboarded, leading the development and execution of product strategies, roadmaps, and ensuring business growth and user engagement with more than 35k activities over the app per year.
- Research & Insights: Led market and user research to identify patient needs, trends, and opportunities, collaborating with behavioral scientists and stakeholders to enhance user experience (CX) and UI design.
- Agile Project Management: Oversaw the full product development lifecycle using Agile and SaFe frameworks, managing cross-functional teams to ensure timely delivery of features, tracking progress via Jira, and resolving potential risks.
- Regulatory & Compliance Oversight: Ensured adherence to medical, IT, and regulatory standards throughout the product development process, addressing misalignments and ensuring smooth project execution.
- Innovation & Continuous Improvement: Championed innovation in digital health products by guiding the development of user-centered solutions, continuously optimizing product performance based on market research, customer feedback, and user testing.
- Hospital & Clinical Integration: collaborate, built and maintained strong relationships with hospitals to drive the adoption and usage of health apps.
Digital Product Manager
Dr. Reddy's Laboratories
07.2021 - 05.2023
- Leadership in Ehealth/Mhealth Vertical: Led the creation, development, and maintenance of patient-centric digital health products (e.g., apps) in Colombia using Agile methodologies, ensuring continuous improvement and alignment with business goals.
- Stakeholder & Alliance Management: Managed strategic alliances within Colombia’s digital health ecosystem, identifying and creating opportunities to improve outcomes for cancer patients through digital solutions.
- Digital Brand Strategy Development: Developed and led the digital brand strategy for Dr. Reddy's in Colombia, including the creation of social media channels and the website, driving the overall strategy behind these platforms to enhance brand visibility and engagement.
- Omnichannel Strategy Advisor: Provided expertise in implementing Omnichannel Strategy (OCM) across digital health platforms, ensuring seamless integration of marketing and communication channels for enhanced customer engagement, increasing the awareness of the brand in 20% during the first year.
- Marketing Plan Creation & Execution: Led the creation and implementation of comprehensive marketing plans for digital health products, optimizing reach and engagement across multiple platforms and channels.
- Market & User Research: Led market and user research to identify trends, barriers to create a patient app, and opportunities for product improvement, collaborating with internal stakeholders and external behavioral scientists to drive impactful solutions.
- Vendor Management: Managed relationships with external vendors, ensuring smooth collaboration and successful execution of digital health product initiatives, contracts, while maintaining quality, timelines, and cost efficiency.
- Collaborated with stakeholders: Defined product requirements, ensuring alignment with business objectives while adhering to compliance and regulatory standards
Product Manager Mexico
Pay U
01.2021 - 06.2021
- Product Leadership for Mexico: Lead product initiatives for the Mexico market and oversee transversal initiatives for all LATAM countries within the Fintech organization, ensuring alignment with regional business goals.
- E-Commerce Merchant Panel Optimization: Spearheaded improvements in the merchant panel tool, focusing on enhancing UX/UI for Onboarding and Checkout processes, collaborating closely with designers and developers using Magento and Google Analytics.
- Market & Competitive Analysis: Conducted in-depth market research and competitive analysis to identify trends, opportunities, and challenges, driving product improvements and strategic decision-making.
- Stakeholder Management: Managed relationships with key external stakeholders (e.g., acquirers and issuers) and internal teams (e.g., Commercial, Compliance, Risk, Engineering, Data Privacy, Communications, Pricing, and Customer Care) to ensure alignment on product initiatives.
- Product Roadmap & Proposal Management: Led the approval and management of product proposals and new features, contributing to the product roadmap and utilizing Agile methodologies to drive development and delivery.
- Evaluation & Impact Assessment: Designed and implemented evaluation processes to assess the forward impact of new product developments, ensuring successful implementation and alignment with business objectives.
Mobile Product Specialist
Telefonica Movistar
08.2011 - 12.2020
- Product Ownership & Strategy Development: Served as Product Owner for ILIMIDATOS B2C and Pasa Gigas Pide Gigas Colombia, leading the development of a 360° product strategy and overseeing the full product lifecycle, from concept to release.
- UX Experience & Collaboration: Responsible for UX experience, collaborating closely with designers to enhance product usability and ensure alignment with customer needs and business objectives.
- Innovative Product Development & Monetization: Developed and launched innovative products such as Captive Portal, Data Sharing, and Upsell Data & Monetization, using Design Thinking methodology to drive product strategy and enhance user experience while focusing on new revenue generation opportunities.
- Market & Product Monitoring: Monitored B2C products in the market, identifying opportunities to create sub-products like Real-Time Campaigns to analyze consumption using Big Data and address user needs, driving customer engagement and revenue growth.
- Cross-Functional Collaboration & Training: Collaborated with IT, Network, Communications, Sales, and Customer Service teams to build high-quality products. Trained the Sales team on product releases, sales techniques, and incident management.
- Agile Methodology & Performance Analysis: Utilized Agile (Scrum/Product Owner) methodology, including Design Thinking and user story mapping, to manage product development. Conducted cost-benefit analysis and presented marketing briefs on ROI to the Control department, ensuring monetization strategies were aligned with business objectives.
International Job Rotation Program - Telefonica
Telefonica VIVO
03.2013 - 08.2013
- Product Development & Launch: Developed and launched the VAS (Value Added Service) for the mobile learning product "Vivo Dona Benta Comer Bem" and successfully relaunched "Discovery Filhos," a product aimed at improving parenting skills.
- Supplier & Vendor Management: Managed relationships with key suppliers, including Timwe, Discovery Brazil, Supportcom, In2movi, and GoldEditora, ensuring seamless collaboration and high-quality product delivery.
- Strategic Product Improvement: Led the product relaunch for "Discovery Filhos," focusing on enhancing features and usability to drive better engagement and improved customer outcomes in the parenting skills domain.
Marketing Coordinator
Colegio Odontologico Colombiano
04.2010 - 08.2011
- Stakeholder & Relationship Management: Established and managed interagency relationships with mayoralties, schools, and hospitals, leading a 3-person team to develop projects and agreements.
- Marketing & Business Plan Coordination: Created and coordinated the execution of marketing and business plans, managing associated budgets to ensure alignment with organizational goals.
- Communication Strategy Leadership: Led the development and execution of communication strategies with a focus on both BTL (Below the Line) and ATL (Above the Line) marketing efforts.
- Event & Commercial Fair Leadership: Successfully led the organization and execution of an Odontology Commercial Fair, ensuring impactful engagement and business development opportunities.
Education
Master’s Degree - Leadership for Digital Transformation
CESA
Bogotá, CO 01.2021 - 5 2023
Master’s Degree - Digital Bussiness
ESIC
Spain, ES 01.2021 - 5 2023
Postgraduate degree - Marketing management
Universidad Externado de Colombia
Bogotá, CO 02.2010 - 12 2011
Commercial Engineer - undefined
Universidad de Ciencias Aplicadas y Ambientales (UDCA)
Bogotá, CO 02.2003 - 4 2008
Systematic Inventive System SIT -
Universidad Externado De Colombia
Scrum Product OwnerShip - undefined
MPlaza.org
Bogotá, CONegotiation Course - undefined
Business School of Sao Paulo
Sao Paulo, BRSkills
- Innovation management
- Leadership
- Agile method
- Product Management
- Design thinking
- Product strategy development
- Product lifecycle management
- Training and support
- Problem-solving abilities
Websites
Timeline
Digital Product Manager
Svaas Wellness Ltd ( Subsidiary of Dr Reddy's)
06.2023 - Current
Digital Product Manager
Dr. Reddy's Laboratories
07.2021 - 05.2023
Product Manager Mexico
Pay U
01.2021 - 06.2021
Master’s Degree - Leadership for Digital Transformation
CESA
01.2021 - 5 2023
Master’s Degree - Digital Bussiness
ESIC
01.2021 - 5 2023
International Job Rotation Program - Telefonica
Telefonica VIVO
03.2013 - 08.2013
Mobile Product Specialist
Telefonica Movistar
08.2011 - 12.2020
Marketing Coordinator
Colegio Odontologico Colombiano
04.2010 - 08.2011
Postgraduate degree - Marketing management
Universidad Externado de Colombia
02.2010 - 12 2011
Commercial Engineer - undefined
Universidad de Ciencias Aplicadas y Ambientales (UDCA)
02.2003 - 4 2008
Scrum Product OwnerShip - undefined
MPlaza.org
Negotiation Course - undefined
Business School of Sao Paulo
Systematic Inventive System SIT -
Universidad Externado De Colombia
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