Rosemarie Day
Aurora
Summary
Dynamic professional with a strong background in sales and admissions management. Known for leveraging interpersonal skills and active listening to build relationships and drive occupancy rates by 24% to 30%. committed to enhancing community awareness through networking events, and strategic event planning.
Overview
6
6
years of professional experience
Work History
Sales & Admissions Director
Eastern Star Masonic Retirement Campus
Denver
04.2024 - 03.2025
- Conducted campus tours and informational sessions that informed potential residents and families about services offered.
- Responded to inquiries from prospective residents, providing information on services offered.
- Cultivated relationships with community partners to enhance referral opportunities.
- Coordinated and hosted senior fairs and events to raise community awareness about available services.
- Maintained accurate records of inquiries, applications, and admissions using database systems.
Director of Sales & Marketing
Tampa Gardens Senior Living
Tampa
03.2023 - 03.2024
- Increased resident occupancy from 65% to 90%, achieving a 30% growth.
- Conducted discovery sessions with prospects and families to uncover needs and goals, enhancing alignment with services offered.
- Facilitated tours for prospective residents, families, and referral agencies, showcasing community features to drive engagement.
Sales Coordinator
Brookdale Senior Living
Tampa
08.2021 - 03.2023
- Executed speed to lead by responding promptly to all sales inquiries.
- Managed CRM database, performed lead follow-ups, recorded discussion notes, and determined next steps to ensure seamless communication and relationship building.
- Conducted discovery with prospects and families by actively listening to their needs, wants, and concerns, fostering trust and rapport.
- Converted deposits into move-ins by efficiently assisting prospects with move-in paperwork and verifying accuracy for a smooth transition.
- Inspected units daily and collaborated with maintenance for unit updates and readiness.
- Conducted informative and engaging tours to prospective residents.
Sales Counselor
Five Star Senior Living
Denver
12.2018 - 04.2021
- Guided prospective residents through community tours and provided information on services.
- Conducted discovery with prospects to reveal their needs, wants and goals for their loved ones.
- Assisted families in understanding care options and addressing their concerns.
- Executed lease signings and conducted background checks to ensure compliance and smooth onboarding.
- Coordinated entire move-in process, including deposit collection, paperwork management, and logistics.
- Collaborated with maintenance to ensure unit readiness and timely completion of work orders and renovations.
Education
Real Estate License - Real Estate
Virginia Beach School of Real Estate
Virginia Beach, VA03-2000
Human Service Counseling
Old Dominion University
Norfolk, VA09-1996
High School Diploma -
Gateway High School
Aurora, CO05-1988
Skills
- Admissions management
- Marketing strategy
- Customer relationship management
- Sales strategy
- Active listening
- Lead generation
- Multitasking
- Interpersonal skills
- Team collaboration
- Relationship building
Timeline
Sales & Admissions Director
Eastern Star Masonic Retirement Campus
04.2024 - 03.2025
Director of Sales & Marketing
Tampa Gardens Senior Living
03.2023 - 03.2024
Sales Coordinator
Brookdale Senior Living
08.2021 - 03.2023
Sales Counselor
Five Star Senior Living
12.2018 - 04.2021
Real Estate License - Real Estate
Virginia Beach School of Real Estate
Human Service Counseling
Old Dominion University
High School Diploma -
Gateway High School