Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Websites
Work Availability
References
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Rishi Makan

Vancouver,BC

Summary

Skilled Marketing Specialist with over 7 years of experience as a Digital Marketer. Successfully launched and grew two Shopify stores generating a combined revenue of over $2.5 Million Dollars in 3 years. Worked as an independent Media Buyer for Uber, Uber Eats , Lyft and Doordash, generating over $300,000 in revenue. Experienced in all facets of Digital Marketing, including Google (Performance Max Ads) / Bing SEM, deep understanding of SEO and running highly targeted campaigns on Facebook, Youtube and TikTok.

Overview

9
9
years of professional experience

Work History

Shopify Store Owner, Kateminimalist.com

Self Employed
Vancouver, BC
01.2020 - Current
  • Launched second Shopify store in Jewelry niche in Jan 2020. Was able to generate $700,000 in revenue in very first year of launching the store. Generated over $1,000,000.00 in sales in 2 years time by creating a solid SEM and SEO strategy.
  • Managed overall PPC and programmatic campaign setup, execution, media buying and day-to-day activities. This included Google Search , Google Shopping , Facebook and Microsoft Bing campaigns.
  • Used SEMrush and Spyfu to perform keyword research, market & competitive research.
  • Utilized Minea, Power Adspy and Adspy to gain understanding of competitors Facebook and Pinterest campaigns. Discovered what targeting and creative angles worked best and could be leveraged for our own campaigns.
  • Using data from Google Ads, Google Analytics and internal reports, created SEM strategy that resulted in excellent click through rate (CTR) and conversion rate. This involved optimization of ad text, keywords, negative keywords, bids, audiences, product feed attributes and landing pages.
  • Managed over $50,000 in monthly ad spend over 2 ecommerce websites and multiple channels, including Google, Facebook, Bing ads and Pinterest ads.
  • Using SEMrush and Ahrefs, grew kateminimalist.com's organic traffic from ground up with minimal resources and less than 10 unique organic visitors 2 months after launch to over 1000 unique organic visitors per day in under 6 months. Majority of this growth was through targeted link building.
  • Developed, tested and optimized ad copy and other creative assets like landing pages, email campaigns, Facebook ads, YouTube videos, etc. to achieve highest possible ROI.
  • Deep understanding of Klaviyo app, including integrations, flows, segments, Facebook Dynamic audiences, and more. Built personalized segmentation using Klaviyo, created hyper-targeted automated campaigns and drastically increased revenue generated via email campaigns.
  • Built powerful SMS marketing campaigns using SMS Bump. This was a key tool to grow our business and build long-term customer loyalty.
  • Managed remote team of customer service agents in Philippines who handled day to day customer inquiries and order fulfillment. Effectively lead the team by coaching, training and monitoring team performance. Worked with team manager to resolve customer escalations and chargeback issues.



Shopify Store Owner, Giftsengravedco.com

Self Employed
Vancouver, BC
01.2019 - 03.2021
  • Launched my first Shopify store in January 2019 in the Name Necklace Jewelry niche. I was able to generate $711,000.00 in net volume sales in the first year of the store launch. In the first 2 years since store launch, I was able to do over $1.4 Million in net volume sales.
  • Worked in coordination with a team member who was hired to assist with day to day marketing operations.
  • Developed and executed Google Shopping and Bing Shopping campaigns. I leveraged research, Google Analytics and Shopify Analytics reports data analysis, and campaign strategy to improve conversion rates and campaign ROI.
  • Improved and optimized product feed performance to maximize Google AdWords ROI by monitoring top-performing products, targeting, and feed optimizations.
  • Performed product research using SEMrush and Spyfu to find new winning products in order to increase website revenue. I accomplished this by analyzing competition and products that yielded positive results in the past.
  • Continuously monitored and improved over 1000 product listings to improve listing quality. Ensured that every page had high-quality images, detailed descriptions, correct titles and meta tags, optimized product count and customer reviews.
  • As a result of our link building and SEO optimization strategies, we were able to increase organic traffic on the website by over 2000% in the first year of website launch.
  • Create, implement and manage tagging/campaign tracking across all digital channels to track, organize and analyze what is working/not working in the market.
  • Created and implemented Facebook, Pinterest and Tik Tok marketing campaigns based on market research.

Affiliate Marketer

Sub Contractor
Victoria, BC
07.2015 - 11.2019
  • Worked as an independent affiliate with some of the top ranking affiliate marketing companies in North America, namely GlobalWide Media and Adperio and Adaction Interactive.
  • Worked exclusively with some of the top clients at the affiliate networks, including Uber, Uber Eats, Lyft, Door Dash and Skip The Dishes.
  • Ran app install campaigns for Uber and Uber Eats in major countries across continents, including Brazil, Mexico, Indonesia, India and Malaysia, South Africa.
  • Executed in app display and promotional campaigns for Lyft, Door Dash and Skip the Dishes in US and Canada. The marketing campaigns were created on Facebook, Google Display and other major mobile advertising DSPs such as Go2mobi and ZeroPark.
  • In the very first year as an affiliate, I was ranked amongst the top performing affiliates in more than one leading advertising network companies. I was able to generate over $300,000 in revenue in my first year running Uber and Uber Eats app install campaigns.
  • Optimized campaigns using Voluum tracking software.
  • Identify and split test new offers from various affiliate networks to maximize growth.
  • Optimized media buys by adjusting creatives, bid price, placements, day-parting, geo-targeting etc.
  • Ensured advertiser restrictions are being adhered to with respect to creatives and traffic sources allowed on campaigns.

Education

Advanced Google Analytics Certification

Google Ads
2022

Google Tag Manager Fundamentals

Google Ads
2022

Google Ads Search Certification

Google Ads
2022

Bachelor of Mechanical Engineering - Mechanical Engineering

University of Victoria
Victoria, BC, Canada
07.2016

Skills

  • 7 years of experience working on Google AdWords and Bing Ads platform
  • 5 years of experience in on-page and off-page SEO using SEMrush and Ahrefs
  • Extensive knowledge and experience using Google Analytics, Tag Manager, Google Merchant Center and Facebook ads reporting
  • Proficient in HTML, CSS, JavaScript and Bootstrap
  • Advanced user of Canva, Gimp and video editing platforms
  • Over 5 years of experience using Klaviyo, mailchimp and SMSBump to promote promotional and customer retention campaigns
  • Excellent communication skills accompanied by well-developed problem-solving abilities
  • Detailed oriented, with ability to manage multiple campaigns simultaneously

Accomplishments

  • Started first Shopify store from ground up in 2019 and generated over $1.4 Million dollars in sales in 2 years.
  • Worked as an affiliate for Uber, Uber Eats and Lyft app install campaigns. Became a top affiliate in my first year, generating over $300,000 in revenue.
  • Increased organic traffic on two of my Jewelry ecommerce sites by over 2000% with extensive knowledge of SEO including keyword research and backlink building.
  • Increased email sales revenue from 5% to 20% within 3 months using Klaviyo. Utilized Klaviyo's pre-built flows and segmentation tools and hyper targeted customers based on their shopping behaviors.
  • Implemented a new content strategy, leveraged lookalike audience and qualitative data analysis to increase revenue generated from social media platforms from 10% to 25%, as well as increase product engagement, average order value and conversion rates by 20%.

Timeline

Shopify Store Owner, Kateminimalist.com

Self Employed
01.2020 - Current

Shopify Store Owner, Giftsengravedco.com

Self Employed
01.2019 - 03.2021

Affiliate Marketer

Sub Contractor
07.2015 - 11.2019

Advanced Google Analytics Certification

Google Ads

Google Tag Manager Fundamentals

Google Ads

Google Ads Search Certification

Google Ads

Bachelor of Mechanical Engineering - Mechanical Engineering

University of Victoria

Work Availability

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References

Available on request.

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Rishi Makan