Ricardo Cruz Cuervo
Digital Marketing - Digital Strategist - Marketing Management
Bogotá
Summary
I am passionate about the digital world, which has led me to work for more than a decade in SEO, digital campaigns and web analytics. Much of my experience has been focused on generating digital strategies in the banking, educational, automotive, tourism, real estate, food and beverage sectors. I have led digital teams for more than 7 years with excellent results in different countries and continents.
Experienced specialist with a passion for delivering outstanding service.
Overview
13
13
years of professional experience
10
10
years of post-secondary education
2
2
Languages
Work History
Digital Marketing Manager
Intelligent Security Systems
04.2023 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
Manager SEO / SEM / PERFORMANCE
Fincaraíz
07.2021 - 02.2023
SEO & Analytics Manager
AB-InBev
01.2019 - 02.2021
SEO / SEM Manager
Ariadna Communications Group
07.2016 - 12.2018
SEO / SEM / Digital Marketing Director
Contenidos El Rey
02.2013 - 06.2016
Digital Executive / SEO / SEM Analist
Agency 2W
07.2012 - 01.2013
Copy Jr
Estudio OCL
02.2012 - 06.2012
Education
Advertising -
University Jorge Tadeo Lozano
01.2007 - 12.2010
High school - undefined
New England School
01.1998 - 12.2003
Skills
Marketing strategies
Personal Information
- Date of Birth: 01/22/86
- Nationality: Colombian
Timeline
Digital Marketing Manager
Intelligent Security Systems
04.2023 - Current
Manager SEO / SEM / PERFORMANCE
Fincaraíz
07.2021 - 02.2023
SEO & Analytics Manager
AB-InBev
01.2019 - 02.2021
SEO / SEM Manager
Ariadna Communications Group
07.2016 - 12.2018
SEO / SEM / Digital Marketing Director
Contenidos El Rey
02.2013 - 06.2016
Digital Executive / SEO / SEM Analist
Agency 2W
07.2012 - 01.2013
Copy Jr
Estudio OCL
02.2012 - 06.2012
Advertising -
University Jorge Tadeo Lozano
01.2007 - 12.2010
High school - undefined
New England School
01.1998 - 12.2003
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