Rebecca Buckheit
Staten Island
Summary
Strategic operations leader dedicated to aligning organizations around revenue objectives and advancing monetization initiatives that drive sustainable growth. Demonstrates a strong track record in leading large-scale operations, translating strategy into execution, and delivering measurable impact. Champions innovation, operational excellence, and cross-functional collaboration to enhance productivity, protect margins, and accelerate performance.
Overview
11
11
years of professional experience
Work History
Director, Global Revenue Operations
Kargo LLC
2021.01 - Current
- Forecast and approve at minimum $10MM per day of international programmatic and direct revenue for key advertisers.
- Develop and monitor over 70 rate card endeavors to drive exponential growth across joint business partnerships for agency and advertisers. Including international rate cards: APAC, EMEA, UAE, LATAM.
- Formulate and align business operations capabilities to drive operational scale and improve overall workflow efficiency through Looker, Convey AI and Salesforce automated initiatives.
- Collaborate with cross-functional business leaders to strengthen the accuracy, effectiveness, and reliability of Kargo’s proprietary forecasting platform, fostering organization-wide confidence in our ability to achieve revenue objectives.
- Drive accelerated growth by leading strategic pre-sales negotiations and approving added value initiatives that safeguard and strengthen Kargo’s margins.
Associate Director, Revenue Operations
Kargo LLC
2018.01 - 2021.01
- Media planned, monitored, and monetized at minimum $400k a day of programmatic and direct revenue for top advertisers and premium publishers; USD, APAC, EMEA.
- Lead and oversaw sales planning automation initiatives by creating efficiencies across daily operational workflow in first- and third-party platforms, including Salesforce, Looker, Google Ad Manager, Kraken UI Forecaster, and Kargo Marketplace.
- Won Looker revenue report contest by supporting and advocating for the APAC and EMEA International teams through media planning campaigns, monitoring publisher fill rates, and developing Looker revenue reports to provide greater efficiencies in process and operational workflows.
- Lead inventory allocation strategies to drive revenue to premium Publisher Partners, including NBC, CBSi, Time Inc., CNN, BuzzFeed, and Bauer; provide Publisher Management team with inventory insights and strategy on ongoing basis to facilitate revenue pacing concerns.
- Interviewed, onboarded, trained, and mentored new Sales Planning members to foster success in their respective roles.
Sales Planning Manager
Kargo LLC
2014.11 - 2018.01
- Responsible for the review and approval of at minimum 50 media plans per week, including rates, inventory forecasting, data targeting, and overall budget allocations for top advertisers, e.g., P&G, Unilever, Walmart, Coca Cola, Apple, Amazon, Microsoft; showed strategic thinking to ensure media plans will align with client’s confirmed key performance indicators.
- Supported the Director of Revenue Operations in inventory & revenue management to ensure all goals are met across the Sales and Publisher Management team.
- Assisted in developing, training, and maintaining interdepartmental protocol for sales processes and approvals.
- Analyzed client-facing, RFP-level details and provided recommendations on Kargo products and supply to meet client demand; seek profit- driven approach to each proposal to maximize Kargo’s yield while guaranteeing the delivery of all campaign and publisher revenue objectives.
- Applied expert knowledge on technical aspects such as ad servers, data implementation, and analytical tasks including inventory, revenue trends, and availability; administer meticulous level of detail, with emphasis on quick verification of historical performance to dictate future success of campaigns.
Education
Bachelor of Science - Advertising, Spanish
Rider University
2013-01
Skills
- Pricing, forecasting, AI implementation, avails monetization, data analytics, media planning, process development, project management, presentation skills, training and mentorship
- Looker, Salesforce, Convey AI, Microsoft Excel /Powerpoint
https://www.linkedin.com/in/rebecca-buckheit-82b04129/
Timeline
Director, Global Revenue Operations
Kargo LLC
2021.01 - Current
Associate Director, Revenue Operations
Kargo LLC
2018.01 - 2021.01
Sales Planning Manager
Kargo LLC
2014.11 - 2018.01
Bachelor of Science - Advertising, Spanish
Rider University