Rachel Reid
Thornton
Summary
A dedicated, passionate, and detail-oriented marketing and sales specialist with 13+ years of thriving in a fast-paced, ever changing environment. Consistently sold an average of $6M a year through effective communication campaigns. Planned, managed, and hosted 25-30 art entertainment events per year for VIP clientele. Highly reliable professional with keen focus on leading impactful team trainings that builds customer loyalty.
Overview
13
13
years of professional experience
Work History
Outside Sales Representative / Venue Coordinator
Multiple Companies (Contractor)
04.2019 - Current
- Promoted brand awareness and increase sales via 15 events per month
- Created B2B travel routes to promote products/services face-to-face with leads
- Created effective networking process, increasing customer base and event partnerships
- Converted leads to customers on an average of 25% weekly
- Top lead generator for B2B phone calling campaign (500 calls per week)
- Event lead for team of 3 to 5, responsible for driving all logistics and operations activity
- Employee of the month for initiative and top in sales
VIP Art Dealer
Park West Gallery
06.2014 - 04.2019
- Consistently top 3 in sales, selling on average 6 million a year
- Frequently ranked in top 3 for customer conversion rate at 8%-10% per event through creation of effective email marketing
- Contacted existing customers through phone communication campaign consisting of 800 calls per week
- Planned and hosted 25-30 entertainment events per year for VIP clients
- Developed strong relationships with artists to seamlessly connect them with clients
- Maintain detailed records of all customer interactions and transactions
Art Gallery Manager/Auctioneer
Park West Gallery
05.2011 - 06.2014
- Placed 1st in fleet of 35 cruise ships multiple times on smallest sailing passenger count ship
- Established performance metrics for staff members and tracked results
- Created and facilitated staff training program featuring best practices for lead generation, sales and customer retention
- Developed plans for acquiring new customers through a variety of techniques, including marketing and direct sales
- Called 3 auctions and hosted 2 seminars per week
- Oversaw logistics and operations of events
- Completed and submitted performance evaluations for employees
- Built relationships with all departments and upper management of cruise ship resulting in free advertising plugs, top time slots and venues.
Education
BACHELOR OF ARTS (B.A.) IN MARKETING -
Johnson & Wales University
North Miami, FL05.2010
Skills
- Sales
- Product Presentations
- Training Facilitator
- Coaching and Mentoring
- Internal and External Communications
- Relationship Builder
- Trade Shows
- Event Planning & Management
Community Outreach
- Founded Fur the Love of Paws 501(c)(3) non-profit organization established in 2022
- Secretary on the Board of Directors for neighborhood HOA
Timeline
Outside Sales Representative / Venue Coordinator
Multiple Companies (Contractor)
04.2019 - Current
VIP Art Dealer
Park West Gallery
06.2014 - 04.2019
Art Gallery Manager/Auctioneer
Park West Gallery
05.2011 - 06.2014
BACHELOR OF ARTS (B.A.) IN MARKETING -
Johnson & Wales University
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