Rachel Call

Led a multi-million-dollar therapeutic boarding school as CEO, overseeing all operations, culture development, strategic planning, and staff leadership. Managed a team of 70+ employees across clinical, academic, residential, and administrative departments. Known for turning around culture, building systems that last, and earning the trust of both staff and families in crisis.

• Set vision, strategic direction, and organizational priorities while ensuring alignment with core mission
• Directed full P&L operations, budgeting, and financial planning for a high-trust, high-touch therapeutic environment
• Created a culture of loyalty, accountability, and psychological safety, resulting in high staff retention
• Hired, trained, and mentored leaders across departments, modeling the relational and values-based approach that defined the school
• Facilitated leadership training for staff focused on emotional intelligence, trauma-informed care, and relational models
• Revamped internal operations and SOPs to streamline communication and improve consistency of care
• Worked in close partnership with therapists and program directors to ensure high-quality clinical programming
• Oversaw branding, marketing, and outreach, leading to consistent enrollment and strong reputation in the industry
• Conducted campus tours for prospective families and educational consultants, contributing to a high enrollment conversion rate
• Responded to crises with calm leadership, balancing business needs with deep care for students, families, and staff

Designed and led 3- to 5-day intensive retreats for adolescents and their parents, as part of a therapeutic boarding school model. These retreats supported emotional healing, family connection, and deep personal growth, while reinforcing the clinical work students were doing on campus.

• Developed immersive retreat programs aligned with the school’s therapeutic framework and relational philosophy
• Facilitated powerful group experiences focused on story work, identity, family dynamics, and healing ruptures
• Collaborated with therapists to tailor each retreat to group and individual needs
• Trained staff to extend retreat principles into everyday student life
• Built original content using narrative frameworks, identity work, and experiential practices rooted in NLP, shadow/archetype work, and somatic integration
• Served as lead facilitator for dozens of retreats, guiding families through emotionally charged, transformative experiences

Provided strategic oversight for the school’s marketing, branding, and communication efforts. Focused on clarifying company identity, ensuring consistent messaging, and aligning outreach with the school’s mission and values. Worked closely with leadership and vendors to maintain consistency and quality.

• Conducted campus tours for prospective families and educational consultants, building trust and contributing to a high conversion rate from visit to enrollment
• Led rebranding initiative, including a full redesign of the school’s website and marketing materials
• Defined the organization’s identity and ensured consistency across all communications
• Supervised external marketers; approved content and campaign strategy
• Determined outreach priorities, calendar, and budget in alignment with enrollment goals

Led adolescent girls' programs as part of an international faith-based service organization, supporting youth across language and cultural divides.

• Mentored adolescents in personal growth, values, and community leadership
• Planned and facilitated weekly programs and seasonal events
• Launched and led the region’s first bilingual (English-Italian) youth camp
• Fostered belonging, confidence, and cross-cultural connection

Developed and led the school’s aftercare and alumni programs, creating systems that extended support well beyond graduation.

• Built a community of care that supported graduates and families post-discharge
• Created aftercare protocols to smooth transitions out of the therapeutic environment
• Maintained alumni relationships and tracked outcomes
• Facilitated ongoing connection and support channels for families and students