Summary
Overview
Work History
Education
Skills
Humble Beginnings
Timeline
Generic

PHILLIP LAY

Peyton

Summary

Performance-oriented leader offering exceptional record of achievement over 25-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Offering proven ability to apply industry and product expertise to expand business and cement high-value client relationships.

Overview

26
26
years of professional experience

Work History

Regional Vice President

Caliber Collision
02.2021 - Current

Leading operations for 38 centers across Southern Colorado market, ensuring consistency in service, operational excellence, and alignment with corporate objectives. Leading and empowering a team of six direct reports to implement Calibers purpose across the region.

  • Delivering an average of $16M in monthly sales with annual EBITDA potential of over $19M.
  • Strengthening relationships with local partners through monthly meetings to foster current revenue and future growth .
  • Assuring strict adherence to company policies and regulatory standards, ensuring operational integrity, risk mitigation, and sustained safety compliance across all locations.
  • Communicating business performance, forecasts and strategies to direct reports and other leaders within the market.
  • Defining and tracking performance metrics, ensuring accountability through structured coaching, leadership development, and alignment with corporate growth objectives.

Regional Manager

Caliber Collision
10.2019 - 02.2021
  • Establish and maintain operational standards for 7 locations over Southern Colorado Region.
  • Assess each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
  • Manage personnel issues and implement corrective actions.
  • Hold weekly meetings with general managers to discuss and review opportunities and performance in the following areas: CSEP, Cycle Time, Sales, Safety, Client Metrics, etc.
  • Spearhead routine operations with multiple weekly walk-throughs to leverage effective company driven processes and procedures.
  • Manage and motivate teams to increase revenue.
  • Conduct thorough reviews of weekly and monthly reports to devise and deploy improvement strategies, facilitating consistent performance.

Supporting Market Manager/General Manager

Gerber Collision & Glass
02.2019 - 10.2019
  • Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
  • Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Streamlined office operations.
  • Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation in multiple locations.

Business Owner

Clear Reflections Auto Body LLC/Cleveland Wrecker
05.2011 - 02.2018
  • Built and established business presence within the community.
  • Created outstanding open lines of communication with industry agents, companies and vendors.
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency.
  • Used marketing strategies to bring in and capture new customer business.
  • Learned and remained updated on statutory requirements and regulations.
  • Devised and deployed team atmosphere to achieve optimal business operations.
  • Monitored production operations for compliance of quality specifications.

General Manager/Production Manager

Bob Howard Collision Center
02.2009 - 05.2011
  • Boosted productivity through direction, preparation and implementation of company processes and procedures.
  • Planned, organized and managed operations, including ordering materials and supplies, workflow management and timely production.
  • Forecasted monthly sales projections to achieve production goals.
  • Drove daily production activities with effective communication and leadership.
  • Supervised staff by boosting performance and training on efficiency and productivity protocols.
  • Escalated safety and quality issues and initiated remedial actions promptly.
  • Contributed to company growth by delivering quality customer service to foster growth and retention.

Production Manager

911 Collision Centers
06.2007 - 02.2009
  • Supervised production schedules, production quality and on time delivery.
  • Managed materials to keep up with production goals and meet customer demands.
  • Held team meetings to discuss product value and vision while allowing team members to give ideas and suggestions.
  • Articulated growth objectives and operating plans.
  • Assessed and trained personnel for promotions to cross-functional operations.
  • Diligently maintained safety and quality standards.

Previous Experience

Lead Auto Body Painter
06.1999 - 06.2007

Education

High School Diploma -

Madill High School
Madill, OK
05.1999

Associate of Applied Science - Auto Body Repair

Southern Oklahoma Technology Center
Ardmore, OK
05.1999

Certificate - Auto Body Refinishing

I-Car Training
2010

Certificate - Full Frame Analysis & Repair Planning

Chief Frame
Tulsa, OK
2012

Skills

  • Integrity
  • Business Development and Planning
  • Goals and Performance
  • Coaching and mentoring
  • Region Management
  • Budgeting
  • Leadership skills
  • Operations management
  • Implementation of processes and procedures
  • Staff training and development

Humble Beginnings

This industry has been a part of who I am since the age of 18. When others were questioning direction for their lives, I knew this was the route God had planned for me. Starting out as a painters helper and excelling through the industry one promotion at a time which included: lead painter, management, and business owner, my passion for this industry has never changed.

Timeline

Regional Vice President

Caliber Collision
02.2021 - Current

Regional Manager

Caliber Collision
10.2019 - 02.2021

Supporting Market Manager/General Manager

Gerber Collision & Glass
02.2019 - 10.2019

Business Owner

Clear Reflections Auto Body LLC/Cleveland Wrecker
05.2011 - 02.2018

General Manager/Production Manager

Bob Howard Collision Center
02.2009 - 05.2011

Production Manager

911 Collision Centers
06.2007 - 02.2009

Previous Experience

Lead Auto Body Painter
06.1999 - 06.2007

High School Diploma -

Madill High School

Associate of Applied Science - Auto Body Repair

Southern Oklahoma Technology Center

Certificate - Auto Body Refinishing

I-Car Training

Certificate - Full Frame Analysis & Repair Planning

Chief Frame
PHILLIP LAY