PETER REYNOLDS
Denver
Summary
Driven and resourceful marketer with 5+ years in client management roles, utilizing transferable skills from marketing, branding, and strategy across a wide variety of industries, including Multi-family Housing, B2B, and SaaS, managing client expectations and budgeting. Highly experienced in working with clients to creatively solve any problem, however eccentric, which allowed me to establish strong interpersonal skills and thrive in fast-paced team-oriented environments. Strong written and verbal communication skills, including delivering data-driven reports to management teams. Expertise in branding, client relations, and creative problem-solving.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Account Manager
Digible
Denver
04.2024 - Current
- Manage all aspects of high-growth client relationships with 17 enterprise client contacts and 160+ different accounts.
- Continued growth of 81% YoY within my adjusted book of business accounting for additional team growth.
- Lead demos and set up calls to onboard and oversee the success of clients on our SAAS platform, Fiona.
- Support client adoption of Fiona products, worked closely with the development team to report and fix bugs, and make recommendations to UI based on client feedback.
- Provide monthly reporting and analysis, mid-month check-ins, and presented key findings on regional monthly client calls and Quarterly Business Reviews.
- Oversee all digital aspects of campaigns, including performance and reporting for Paid Search, Paid Social, SEO, Organic Social, Display, GBP Management, Email, Native, and Spotify.
- Proactively monitor campaign performance and make recommendations to optimize campaigns. Work closely with our operations teams to optimize campaigns for best ROI.
Account Manager
Digible
Denver
04.2023 - 04.2024
- Grew book of business 155% YoY, necessitating addition of team members to sustain high-touch, white-glove client experience.
- Achieved average client retention rate of 100.7%, excluding new business acquisition.
- Managed client accounts to ensure satisfaction and retention.
- Developed strategic marketing plans tailored to client needs.
- Coordinated project timelines and deliverables with cross-functional teams.
Account Manager
RefractROI
Denver
01.2022 - 02.2023
- Managed client communications, resolved issues, and ensured compliance on deliverables to enhance client satisfaction resulting in revenue growth of 15-20% YOY.
- Provided timely two-way communication between client and team, facilitating prompt resolution of inquiries.
- Ensured that client issues were dealt with in an efficient manner, working cross functionally with the Digital Strategist and Service Line Manager to proactively correct any potential problems.
- Reviewed all major deliverables (content, code implementation, reports) to ensure quality standards and client expectations are met.
- Executed processes and procedures, maintained quality standards, and ensured project profitability through effective management.
- Constructed focused reports and transparently demonstrated success or areas of opportunity to clients.
- Analyzed client websites and recommended improvements to enhance marketing goals.
PPC Specialist
Agency Fifty 3
Denver
01.2020 - 01.2022
- Managed Google Ads projects, optimizing campaigns to enhance ROI.
- Managed portfolio of 80+ accounts, overseeing execution of digital marketing campaigns.
- Analyze account metrics to uncover trends and find performance opportunities across my accounts.
- Built new digital accounts using Google Ads, Google Analytics, and Google Tag Manager; wrote and updated original ad copy for search ads.
New Faces Agent
Ford Models, Women's Division
Chicago
01.2014 - 01.2019
- Focused on emerging talent while maintaining a professional working relationship with international modeling agencies, photographers, and scouts.
- Successfully marketed & placed 70+ models in new cities, where I worked to sell their personal brands to potential clients, creating new streams of revenue.
- Acted as a liaison between clients and models to create a positive working environment. Ensuring an impeccable experience for both parties, where models are paid fairly and client's wants and needs were surpassed.
- Part of an 8 person team that billed $4.5 million annually.
Intern/Assistant
Factor Model Management
Chicago
01.2013 - 01.2014
- Booked models for runway shows, social events, and print photo shoots with major national brands.
- Coordinated daily operating procedures within the agency. i.e. agent schedules, deadlines, and expenses.
- Entertained and assisted visiting representatives from international fashion corporations.
- Organized and maintained an archive of model photos, contracts, and commission agreements.
Education
Digital Marketing Career Track -
Springboard
06.2019
BA - Marketing Communications
Columbia College Chicago
05.2011
Skills
- CRO
- Content Marketing
- Paid Search
- Email Marketing
- Paid Social
- A/B Testing
- Branding
- Content Creation
- Geo-Fencing
- Google Ads
- GA4
- Google Tag Manager
- Optimizely
- Microsoft Office
- NinjaCat
- Adobe Photoshop
- HubSpot
- Meta Ads
- WordPress
- Salesforce
- Customer Service
- Relationship Building
- Communication
- Detail Oriented
- Creative Problem Solving
- Cross Functional Teamwork
- Proactive
- Sales
- Photography
- Data analysis
- Cross-functional collaboration
- Relationship building
- Project management
- Time management
Certification
- Hubspot Agency Partner Certification, 02/01/22
- Google Ads Search Certification, 10/01/22
- Google Ads Display Certification, 10/01/22
Projects
- Google for Nonprofit Challenge, 01/01/19, Worked with a nonprofit that focuses on homeownership preservation. Aptly called The Homeownership Preservation Foundation (HPF), which aims to assist individuals, facing foreclosure, keep and stay in their homes. Additionally, HPF offers money management education to help people build a stable financial future and be able to purchase a home. Using a generous grant from Google, I developed a strong SEO and paid search campaign to reach anyone in need of HPF's services. Increasing HPF's impressions by 8% over 2 months.
- Springboard eBook Campaign - Google Ads, 01/01/19, Successfully ran an AdWords Campaign for a free digital marketing salary guide produced by Springboard.
- Springboard eBook Campaign - Facebook Ads, 01/01/19, Ran a successful Facebook Ads Campaign to increase brand awareness for a digital marketing salary guide. Resulting in a 31% increase in visibility for the product.
Timeline
Senior Account Manager
Digible
04.2024 - Current
Account Manager
Digible
04.2023 - 04.2024
Account Manager
RefractROI
01.2022 - 02.2023
PPC Specialist
Agency Fifty 3
01.2020 - 01.2022
New Faces Agent
Ford Models, Women's Division
01.2014 - 01.2019
Intern/Assistant
Factor Model Management
01.2013 - 01.2014
Digital Marketing Career Track -
Springboard
BA - Marketing Communications
Columbia College Chicago