Summary
Overview
Work History
Education
Skills
Timeline
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Peter-Michael Ortiz

Denver

Summary

I am a versatile digital marketing strategist and social media manager, creating engaging video content and impactful campaigns. Skilled in multimedia production, content creation, and digital storytelling, I help brands connect with their audiences through creative strategies.

Overview

9
9
years of professional experience

Work History

Director of Digital Media

ComebackTV Presents
01.2025 - Current
  • Lead digital strategy and social media management for ComebackTV Presents and its entertainment clients, growing engagement and brand presence across Instagram, X, TikTok, YouTube, and Facebook.
  • Oversee all social media content calendars, campaign planning, and day-to-day posting, ensuring brand voice consistency.
  • Create compelling video, photo, and graphic content that drives audience connection and engagement.
  • Collaborate with on-air talent, marketing, and production teams to align storytelling with brand goals.

Photographer | Video Producer

Lone Wolf Photograph
01.2017 - Current
  • Provide full-service photography and video production for clients, from concept through editing.
  • Deliver visually dynamic content with quick turnaround for events, performances, and promotional campaigns.

Digital Manager

TEGNA
01.2023 - 01.2024
  • Directed all digital marketing efforts for a nationally syndicated daily talk show airing in 100 markets, reaching millions of viewers.
  • Designed and executed multi-platform campaigns around breaking news, special events, and live shows, resulting in 250% engagement growth.
  • Managed a high-performing digital team (editors, producers, and assistants) to deliver timely and engaging content in a high-pressure, daily production environment.
  • Captured and produced live video, behind-the-scenes stories, and social-first highlight clips to enhance viewer connection.
  • Monitored performance metrics, adjusted strategies in real time, and implemented best practices to maximize audience reach.

Digital Producer

TEGNA
01.2021 - 01.2023
  • Produced multimedia content for over 1M combined social followers, including game-like 'live moment' coverage for entertainment and current events.
  • Repurposed broadcast footage into platform-specific social clips optimized for fan engagement.
  • Captured and edited content for same-day distribution during high-profile moments.

Associate Producer

TEGNA
01.2018 - 01.2020
  • Generated creative segment ideas and coordinated with on-air talent, similar to sports highlight storytelling.
  • Supported broadcast and digital production teams, ensuring fast and accurate delivery of content.

Photographer / Videographer

Colorado Public Television (PBS12)
01.2017 - 01.2018
  • Captured promotional, behind-the-scenes, and event coverage in live production settings.

Education

Master’s - Film

San Francisco Art Institute

Bachelor’s - Media Arts

University of New Mexico

Skills

  • Social Media Strategy & Campaigns (YouTube, Instagram, TikTok, Facebook, X)
  • Live Event Coverage & Real-Time Content Creation
  • Sports & Entertainment Storytelling
  • Team Leadership & Creative Direction
  • Video Production & Editing (Premiere Pro, After Effects)
  • Photography & Image Editing (Lightroom, Photoshop)
  • Scriptwriting & Narrative Development
  • Analytics & Performance Tracking
  • Camera Operation (Sony, Nikon, Canon)

Timeline

Director of Digital Media

ComebackTV Presents
01.2025 - Current

Digital Manager

TEGNA
01.2023 - 01.2024

Digital Producer

TEGNA
01.2021 - 01.2023

Associate Producer

TEGNA
01.2018 - 01.2020

Photographer | Video Producer

Lone Wolf Photograph
01.2017 - Current

Photographer / Videographer

Colorado Public Television (PBS12)
01.2017 - 01.2018

Bachelor’s - Media Arts

University of New Mexico

Master’s - Film

San Francisco Art Institute

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