Summary
Overview
Work History
Education
Skills
Timeline
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Pete E. Henderson

Denver,CO

Summary

Strategic and performance-driven Sales Leader with 20+ years of success in the orthopedic trauma and medical device industry and ensuring revenue and growth spanning across three states. Proven ability to lead high-performing teams, drive consistent quota overachievement, and expand market share through consultative sales and strategic account management. Lead and develop a high-performing sales team of 28 sales representatives across the region to drive revenue growth, market share, and profitability in Stryker’s Trauma product portfolio. Adept at developing cross-functional strategies, regional forecasting, budgeting, and CRM pipeline management to ensure accurate reporting and operational efficiency. Technical Proficiency includes PowerBi, Salesforce, Word, Excel and other related software applications.

Overview

20
20
years of professional experience

Work History

Regional Sales Manager – Trauma

Stryker Corporation
07.2005 - Current
  • Delivered $32.5M in sales (+$2.7M growth, 106% PTQ, FY2024) across Colorado, Wyoming, and Montana.
  • Named Regional Sales Manager of the Year (2024); closed 18 Trauma Inventory Agreements.
  • Directed and developed a 28-member sales team, achieving record engagement scores (avg. 4.4/5).
  • Designed and executed regional growth strategies, securing new hospital partnerships and competitive takeaways.
  • Partnered cross-functionally with Marketing, Education, and Clinical teams to launch products and train surgeons. Maintained expert knowledge of trauma systems, implants, and instrumentation to support complex surgical cases and provide value-based consultative selling.

Key Account Manager

Stryker Corporation
05.2020 - 01.2023
  • Led strategic account management across Montana, growing territory revenue by $1M+ in 2 years.
  • Converted full-line reps to dedicated trauma reps, increasing adoption of trauma implant portfolio.
  • Negotiated contracts and pricing with hospital systems and value analysis committees, driving competitive conversions.
  • Cultivated surgeon and supply chain partnerships to expand Stryker’s trauma presence regionally.

Sales Representative - Orthopedic Rehabilitation

Stryker Corporation
07.2005 - 05.2020
  • Consistently exceeded quota 2006–2019, averaging 112% PTQ annually.
  • Built and led South Denver trauma team, including 4 direct report associates.
  • Secured multiple Trauma Inventory Agreements; won Platinum, Gold, and Silver Clubs and Circle of Excellence awards.
  • Drove revenue growth from $480K (2005) to $6.5M (2019), expanding market share across trauma, extremities, shoulder, and biologics.


Performance Highlights (2010–2019):

  • 2019: $6.5M revenue | 108.8% PTQ | Platinum Club, Circle of Excellence
  • 2018: $6.3M revenue | 124.4% PTQ (+29.9% YoY) | Platinum Club
  • 2017: $4.9M revenue | 112.4% PTQ (+14.7% YoY) | Silver Club
  • 2016: $4.2M revenue | 114.8% PTQ (+18.8% YoY) | Silver Club
  • 2015: $3.6M revenue | 110.4% PTQ (+16.5% YoY) | Silver Club
  • 2013–2014: Averaged 104% PTQ, multiple Club awards
  • 2010–2012: Consistently >110% PTQ with double-digit growth

Education

Bachelor of Science - Civil Engineering

Florida State University
Tallahassee, FL

Engineering Coursework - undefined

United States Military Academy (West Point)
West Point, NY

Skills

  • Strategic Sales Leadership
  • Sales Team Development/Management
  • Enterprise Account Management
  • Contracts/Negotiations
  • Clinical Sales Strategy
  • CRM & Pipeline Forecasting
  • Cross-Functional Alignment
  • Operational Budgeting
  • Sales Analytics

Timeline

Key Account Manager

Stryker Corporation
05.2020 - 01.2023

Sales Representative - Orthopedic Rehabilitation

Stryker Corporation
07.2005 - 05.2020

Regional Sales Manager – Trauma

Stryker Corporation
07.2005 - Current

Engineering Coursework - undefined

United States Military Academy (West Point)

Bachelor of Science - Civil Engineering

Florida State University
Pete E. Henderson