Penny Higgins

End-to-end platform ownership, including Pardot, CPQ, and integrated ecosystems (DocuSign, Gong, SalesLoft, ZoomInfo).

• Architected and optimised Salesforce infrastructure to support lead-to-revenue operations, eliminating bottlenecks and enhancing cross-functional collaboration.
• Championed data integrity through proactive governance, ensuring clean segmentation for high-impact marketing automation.
• Seamlessly integrated third-party tools to unify sales intelligence, contract workflows, and engagement analytics - driving efficiency and actionable insights.
• Acted as a trusted advisor to stakeholders, training teams and aligning system capabilities with business objectives.

• Successfully orchestrated the integration of Salesforce with third-party systems, resulting in a 35% reduction in manual data entry and improved sales team productivity.
• Led a data migration initiative for a merger and acquisition project, resulting in a smooth transition for over 1 million records and a 20% reduction in data discrepancies.
• Worked closely with business teams to gather and document complex requirements, translating them into comprehensive technical designs.
• Defined and enforced architectural governance, standards, and best practices for Salesforce development, customisation, and administration.
• Created detailed technical documentation, including architecture diagrams, design specifications, and implementation guidelines.
• Designed and implemented security models, access controls, and data protection measures in line with industry standards and regulations.

• Translated non-profit processes and requirements into effective Salesforce solutions, minimising customisations for optimal use of standard functionality.
• Monitored and maintained data accuracy and cleanliness within Salesforce, implementing best practices for data management and governance.
• Identified opportunities for process improvement, automation, and efficiency gains within Salesforce, proposing and implementing enhancements as needed.
• Developed and maintained meaningful reports and dashboards for informed decision-making and to measure the impact of programs.
• Collaborated with technical teams to manage data integrations between Salesforce and other systems, ensuring seamless data flow and integrity.
• Raised awareness about Waikato-Tainui's Salesforce capabilities, promoted its use, and drove a culture of continuous improvement.

• Directed multiple successful Salesforce implementations, ensuring seamless integration and alignment with unique business needs.
• Collaborated with clients to understand their business goals and challenges, providing strategic Salesforce solutions that drove operational efficiency and growth.
• Successfully managed project scopes, timelines, and budgets, ensuring milestones were achieved within agreed-upon parameters.
• Communicated complex technical concepts to both technical and non-technical stakeholders.

• Conducted comprehensive analysis of client requirements, ensuring a deep understanding of their business processes and pain points.
• Utilised Salesforce's declarative tools to create custom objects, fields, workflows, and validation rules to meet specific client needs.
• Designed and executed data migration strategies, ensuring seamless data transfer and maintaining accuracy during transition.
• Effectively identified and resolved technical issues, collaborating with cross-functional teams to deliver prompt solutions.
• Worked closely with clients to address concerns, provide timely updates, and ensure project milestones were achieved according to schedule.

• Assisted in collecting and documenting client requirements, ensuring a comprehensive understanding of their business processes.
• Leveraged Salesforce's declarative tools to configure objects, fields, workflows, and reports, tailoring solutions to meet specific client needs.
• Assisted in executing data migration tasks, ensuring seamless and accurate data transfer during system transitions.
• Participated in user training sessions to facilitate the adoption of Salesforce solutions and support users in utilising platform functionalities.
• Collaborated with senior consultants to identify and address technical challenges, contributing to prompt issue resolution.
• Assisted in creating documentation of solution configurations, workflows, and processes to support knowledge sharing and future maintenance.
• Actively learned and adapted to Salesforce updates, new features, and industry trends, enhancing skillset and project contributions.