Paula Segovia Sabogal
Bogotá
Summary
Results-driven Digital Marketing Executive with +7 years of expertise identifying market trends and customer needs to create highly targeted campaigns in the Digital world. Versatile professional well-versed in all aspects of online marketing campaigns from concept development to launch.
Dynamic leader and collaborator, detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
8
8
years of professional experience
Work History
Senior Digital Lead
Rabinovici And Associates
Colombia (Remote)
08.2023 - Current
- Cultivated strong relationships with clients through consistent communication and proactive problem-solving, ensuring long-term partnerships.
- Managed multiple projects simultaneously while adhering to strict deadlines, showcasing strong organizational skills and time management abilities.
- Stayed current on industry trends and emerging technologies, continually refining personal skillset to deliver cutting-edge designs for clients.
- Conducted comprehensive user research to identify pain points, informing strategic design decisions for optimal usability.
- Collaborated with cross-functional teams to deliver cohesive brand experiences across multiple channels and touchpoints.
Digital Lead
Rabinovici And Associates
Colombia (Remote)
01.2023 - 07.2023
- Worked cross-functionally with various departments on projects.
- Managed, coached, and developed direct reports.
- Mentored and developed junior team members, fostering a positive work environment that encouraged collaboration and professional development.
- Managed social media platforms to drive brand awareness and generate leads for sales teams.
- Led a team of professionals in executing high-impact digital initiatives that drove measurable results for the business.
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all digital touchpoints.
Digital Manager
Rabinovici And Associates
Colombia
06.2021 - 12.2022
- Digital Manager for the Hillrom Account, in charge of ensuring end-to-end execution of digital projects and campaigns for the brand, targeting the B2B industry
- Developed comprehensive digital marketing plans, optimizing budget allocation across various channels.
- Streamlined internal processes, resulting in increased efficiency within the digital team.
- Conducted regular audits of web properties to identify potential issues affecting usability or search engine rankings, recommending corrective actions as needed.
- Delivered robust reporting on digital marketing metrics, identifying areas for improvement and future growth opportunities.
Digital Media Planner
IPG MEDIABRANDS
Colombia
01.2021 - 06.2021
- Digital Strategist for Nestlé Colombia.
- Established best practices for digital media planning within the organization, raising overall team capabilities.
- Strategy, planning and execution in digital and ATL media for category brands such as, Cereals, Fitness, Klim and Nescafé
- Managed multiple simultaneous digital media projects, ensuring timely completion and optimal results.
- Negotiated favorable advertising rates and placements with media vendors, maximizing client value.
Digital Manager
Group M, WPP, Wavemaker
Colombia
08.2020 - 01.2021
- In charge of managing multi-account strategies in order to achieve the proposed objectives and maximize results for each account.
- Designed and implemented digital, web and social strategies to align with client business goals.
- Managed, coached, and developed direct reports.
- Led brainstorming sessions with team members to generate innovative ideas for new marketing campaigns and tactics.
- Analyzed campaign metrics to identify trends and insights, informing future strategies and enhancing client results.
- Accounts: Tiffany Latam, Xerox Latam, Netflix Mexico, Scribe Mexico, Holcim Mexico, Edgewell, Hasbro Mexico
Senior Digital Coordinator
Group M, WPP, Wavemaker
Colombia
11.2018 - 07.2020
- In charge of leading the full campaign cycle from planning, implementation and activation of campaigns on Social Media and Google for Kellogg's Latam.
- Part of the Search Team chosen to do a Dive into Rappi Colombia, in order to diagnose key elements in digital processes and strategy.
- Head of strategy, planning and operation of SEM campaigns for DELL Technologies.
- Online Media Planning according to strategy and objectives.
Digital Marketing Executive
Group M, WPP, Wavemaker
Colombia
06.2017 - 11.2018
- Management of paid advertising for accounts such as Warner Bros Latam, Hertz Latam, Tiffany & Co, and Marriott Hotels Latam; executing advertising on digital platforms (Search, Display, Social).
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Implemented effective pay-per-click advertising strategies to drive targeted traffic and generate leads.
- Created and managed social media campaigns to increase brand engagement.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Digital Marketing Analyst
Group M, WPP, Wavemaker
Colombia
08.2016 - 05.2017
- Management and support of digital paid advertising for performance accounts such as GoDaddy and Hertz Latam.
- Managing campaigns mainly in search engines (SEM) through platforms such as Ads, Marin and Bing
- Achievements: Structuring from scratch of a global account, consolidating a simple, orderly structure with metrics that exceeded beyond 100% of the client's plan.
Education
Bachelor of Business Administration -
Universidad De La Sabana
Colombia, Colombia05.2016
High School Diploma -
Colegio Lisa Meitner
12.2010
Skills
MS Word
MS Excel
MS PowerPoint
Google Ads
Meta Ads
LinkedIn Ads
Paid DSPs
Google Analytics
Languages
Spanish
Native language
ENGLISH
Advanced
C1
FRENCH
Intermediate
B1
Additional studies
Diploma in Management and Professional Development, La Universidad de La Sabana, Bogotá, Colombia, 07/2015, 10/2015
References
Carolina Díaz, Marketing & Retail Manager, Compass Group Services, 508 2424, Carolina.diaz@compassgroup.com.co
Timeline
Senior Digital Lead
Rabinovici And Associates
08.2023 - Current
Digital Lead
Rabinovici And Associates
01.2023 - 07.2023
Digital Manager
Rabinovici And Associates
06.2021 - 12.2022
Digital Media Planner
IPG MEDIABRANDS
01.2021 - 06.2021
Digital Manager
Group M, WPP, Wavemaker
08.2020 - 01.2021
Senior Digital Coordinator
Group M, WPP, Wavemaker
11.2018 - 07.2020
Digital Marketing Executive
Group M, WPP, Wavemaker
06.2017 - 11.2018
Digital Marketing Analyst
Group M, WPP, Wavemaker
08.2016 - 05.2017
Bachelor of Business Administration -
Universidad De La Sabana
High School Diploma -
Colegio Lisa Meitner