Data analysis
Paula Corredor
Growth Leader - Turning Bold Ideas Into Revolutionary Realities
Barichara,SAN
Summary
I am dedicated to enhancing key business metrics such as acquisition, activation, retention, and referral. My approach involves systematically identifying and mitigating user experience friction points, leading to marked improvements in customer engagement and satisfaction. My expertise in project management, strategic planning, and leading multidisciplinary teams has consistently resulted in successful digital marketing campaigns and notable business grow.
Outside of work, I'm all about exploring the culinary world, sharing life with my dogs, and constantly learning - especially about mental health and overcoming challenges.
Overview
5
5
years of professional experience
14
14
years of post-secondary education
3
3
Languages
Work History
Growth Leader
CompletaMente
10.2023 - Current
- Successfully enhanced user acquisition, monetization, and retention metrics through data-driven experimentation, leading to significant improvements in key performance indicators.
- Directed and executed targeted campaigns, achieving notable growth in user engagement and conversion rates by employing strategic acquisition and retention techniques.
- Implemented innovative market analysis and internal process optimization, resulting in cost-effective growth strategies and increased overall conversion efficiency.
- Successfully grew the customer base by over 150% and increased the user base by 260% in a year of economic stagnation and recession, while maintaining cost-effectiveness with no radical increase in (CAC) and sustaining profitability.
Growth Product Manager
CompletaMente
12.2022 - 09.2023
- Develop and execute data-driven action plans with rapid iteration to enhance value delivery and increase our solution's product-market fit, ensuring measurable improvements in customer satisfaction and market penetration.
- Constantly develop and adjust the product roadmap based on continuous data analysis from implemented experimentation processes, aiming to increase the service's engagement level - Utilize data-driven decisions to identify and mitigate friction points in the user experience, leading to optimized customer interactions and increased user satisfaction.
- Achieved a 20% increase in engagement levels within a single quarter through rapid experimentation with MVPs and subsequent data analysis.
Product Owner
CompletaMente
02.2022 - 01.2023
- Define the objectives, features, and strategy for each product to align with the promised value, ensuring that product development meets both business goals and customer expectations.
- Craft detailed user stories to provide team members with a clear context for each product feature, facilitating a deeper understanding and more effective implementation.
- Develop a new service model that introduces three new levels of product depth, allowing users and customers to experience the impact of our value promise in a personalized and automated manner.
Conversational Proyect Analyst
CompletaMente
08.2021 - 01.2022
- Successfully co-designed and implemented user-centric conversational experiences for chatbots, adhering to Clinical Committee guidelines, resulting in enhanced user engagement and satisfaction.
- Expertly managed the balance of friendly and relevant chatbot interactions, ensuring alignment with the product's goals and outcomes, leading to a measurable improvement in user experience and achievement of specific product objectives.
- Oversaw and ensured the data-driven design, functionality, and continuous innovation of chatbot experiences, maintaining comprehensive oversight and quick adaptability to changes, which resulted in the effective resolution of issues and the continual enhancement of chatbot performance.
Talent Solution Coordinator
Torre
06.2021 - 08.2021
- Facilitated clients and recruiters in efficiently finding and hiring the right talent by streamlining the hiring process, resulting in quicker candidate placement and higher satisfaction rates for both clients and candidates.
- Delivered an exceptional candidate experience for each job applicant by employing customer service principles, enhancing the company's reputation and candidate engagement.
- Developed and sustained robust client relationships through effective in-person and digital communication, while managing job postings, resume screening, and candidate communications promptly and efficiently, ensuring a seamless recruitment process.
Founder - CEO
FERRERO ASESORÍAS
08.2019 - 06.2021
- Successfully founded and led FERRERO ASESORÍAS, driving strategic development and execution of the business model.
- Spearheaded research and development initiatives in commercial management processes aimed at attracting and retaining users.
- Implemented comprehensive PHVA processes to ensure the delivery of the product's promised value.
- Achieved significant results by deploying digital marketing strategies for five food industry companies, resulting in sales flow increments of up to 30%.
ORGANIZATIONAL AND COMMERCIAL MANAGEMENT ADVISOR
Vegetamales
Bogotá, DC
07.2019 - 06.2021
- Led the development of marketing and digital marketing plans.
- Provided support in the development of commercial strategy and sales initiatives.
- Standardized production chain processes for efficiency and consistency.
- Directed kitchen staff to reduce costs and standardize production chain processes, resulting in the creation of 100% Vegetable-based Garbanzo or Quinoa Tamales.
- Successfully diversified the menu, resulting in a 50% increase in company revenue.
UX Designer
IZO
08.2020 - 05.2021
- Successfully executed marketing strategies focused on capturing and retaining customers, including the creation of Blue Prints and Customer Journey Maps.
- Implemented innovative and technology-driven marketing strategies for customer acquisition and retention.
- Produced graphic materials for client training and reinforcement, utilizing methodologies rooted in Design Thinking for effective implementation.
Commercial and Marketing Director
GGM INTELIGENCIA EMPRESARIAL
09.2018 - 06.2020
- Successfully developed B2B, B2C, and B2D commercial management strategies, driving business growth and expansion.
- Achieved efficient and effective recruitment of customers and strategic partners, bolstering market presence and collaborations.
- Implemented efficient and effective personnel selection and training programs, ensuring a skilled and motivated workforce.
- Spearheaded campaigns to enhance brand image and attract a wider customer base, resulting in increased brand visibility and customer engagement.
- Conducted personnel training on efficient and creative e-commerce processes, optimizing online sales channels and enhancing customer experience.
Professor of Pastry and Baking Arts
Fundación Universitaria
08.2019 - 02.2020
- Developed and standardized programmatic content for theoretical-practical classes focusing on "typical Colombian doughs," "Pastry and bakery," and "Chocolate making."
- Designed and implemented a comprehensive training plan tailored for culinary students aged between 18 and 40 years old.
- Demonstrated efficient and effective management of allocated resources throughout the project duration.
Education
Bachelor of Arts (BA) - Ciencias gastronómicas y de la alimentación
Universidad de La Sabana
01.2012 - 05.2016
Bachelor of Business Administration - BBA - Administración y gestión de empresas
Universidad De La Sabana
01.2013 - 05.2017
High School Diploma -
Gimnació Campestre Para La Educación Integral
Bogotá, Colombia 09.2007 - 07.2012
Profundización En Métodos De Negociación - International Relations
Harvard University
05.2001 -
Skills
Strategic planning
Project Management
Business Development
Team Building
Analytical and Critical Thinking
Problem Resolution
Team Management
Producto Developmen
AI
Interests
Experimentation process generation
Product development
Mental Health
Artificial Intelligence
Neurosciences
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Hobbies
Cooking for friends
Dancing
Read
Consistent training in education in different areas in an empirical way.
Quote
Fall seven times; stand up eight.
Japanese proverb
Timeline
Growth Leader
CompletaMente
10.2023 - Current
Growth Product Manager
CompletaMente
12.2022 - 09.2023
Product Owner
CompletaMente
02.2022 - 01.2023
Conversational Proyect Analyst
CompletaMente
08.2021 - 01.2022
Talent Solution Coordinator
Torre
06.2021 - 08.2021
UX Designer
IZO
08.2020 - 05.2021
Founder - CEO
FERRERO ASESORÍAS
08.2019 - 06.2021
Professor of Pastry and Baking Arts
Fundación Universitaria
08.2019 - 02.2020
ORGANIZATIONAL AND COMMERCIAL MANAGEMENT ADVISOR
Vegetamales
07.2019 - 06.2021
Commercial and Marketing Director
GGM INTELIGENCIA EMPRESARIAL
09.2018 - 06.2020
Bachelor of Business Administration - BBA - Administración y gestión de empresas
Universidad De La Sabana
01.2013 - 05.2017
Bachelor of Arts (BA) - Ciencias gastronómicas y de la alimentación
Universidad de La Sabana
01.2012 - 05.2016
High School Diploma -
Gimnació Campestre Para La Educación Integral
09.2007 - 07.2012
Profundización En Métodos De Negociación - International Relations
Harvard University
05.2001 -
Hobbies
Cooking for friends
Dancing
Read
Consistent training in education in different areas in an empirical way.