Microsoft Software
Paula Barón Gómez
Journalist, Communication And Marketing
Bogotá
Summary
Communications professional with proven track record of driving impactful messaging and brand consistency. Strong ability to collaborate with teams, adapt to changing needs, and deliver results. Skilled in content creation, media relations, and digital communication strategies. Reliable team player with keen sense for strategic communication and audience engagement.
Proven track record of maintaining efficient office operations. Expertise in scheduling and coordinating meetings, managing travel and expense reports, and transcribing minutes.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Retail Sales Associate
Dufry
11.2024 - 05.2025
- Developed strong relationships with repeat clients, leading to increased loyalty and return visits.
- Increased sales revenue through effective product recommendations tailored to individual customers.
- Consistently met personal sales goals through proactive engagement with customers and upselling techniques when appropriate.
- Assisted in managing inventory levels, accurately processing shipments, and restocking merchandise as needed.
- Promoted special offers and events by engaging with customers on the sales floor, driving awareness of promotions and boosting sales conversion rates.
- Collaborated with team members to meet and exceed monthly sales targets consistently.
- Greeted customers and provided outstanding customer service.
- Provided exceptional customer service, leading to repeat store visits and enhanced customer loyalty.
- Handled customer complaints with empathy and patience, resolving issues to maintain positive store reputation.
- Increased sales floor efficiency by organizing merchandise and ensuring items were easy to locate.
- Engaged in friendly conversation with customer to better uncover individual needs.
Sales Ambassador
Harding Brothers Retail
05.2024 - 09.2024
- Seamlessly transitioned between different roles within the sales team as needed, proving adaptability and versatility in driving success across various functions.
- Developed new business opportunities through targeted prospecting and cold calling efforts.
- Utilized CRM software to track customer interactions, ensuring timely follow-ups were made and accurate records were kept.
- Strengthened brand presence in key markets through strategic planning and implementation of sales initiatives.
- Effectively communicated complex information about products or services to diverse audiences, adapting language and presentation style as needed.
- Increased sales by effectively communicating product benefits.
Communications Coordinator
Isoengineering
02.2018 - 08.2023
- Crafted persuasive grant proposals that secured funding for important organizational initiatives.
- Leveraged analytics to optimize communications strategies, better targeting audiences, and achieving desired engagement and responses.
- Used imagination and creativity to develop new and innovative ways to market and communicate club events and services.
- Collaborated with cross-functional teams to develop cohesive messaging for product launches and promotions.
- Built strong relationships with key media contacts to ensure favorable coverage of company news and events.
- Coordinated individual duties after careful evaluation of each employee's skill level and knowledge.
- Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
Public Relations Intern
Metro Communications Services
01.2017 - 12.2018
- Maintained and updated media contact lists and databases for ease of access.
- Coordinated media events, photo opportunities and press interviews to drive client engagement.
- Assisted in developing media strategies and campaigns for client needs.
- Assisted in the organization of promotional events, boosting brand recognition and engagement.
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.
- Helped plan and execute private, company, and client events.
- Increased brand visibility by coordinating and executing public relations campaigns across multiple platforms.
Education
High School Diploma - Journalism And Mass Communication
La Sabana University
Bogotá, Colombia 05.2001 -
Diploma - Digital Marketing
La Sabana University
Bogota 05.2001 -
Skills
Customer service
Teamwork
Problem-solving
Fluent in English
Relationship building
Software
Adobe Creative Cloud
Google Software
IA Resources
Timeline
Retail Sales Associate
Dufry
11.2024 - 05.2025
Sales Ambassador
Harding Brothers Retail
05.2024 - 09.2024
Communications Coordinator
Isoengineering
02.2018 - 08.2023
Public Relations Intern
Metro Communications Services
01.2017 - 12.2018
High School Diploma - Journalism And Mass Communication
La Sabana University
05.2001 -
Diploma - Digital Marketing
La Sabana University
05.2001 -
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