Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Interests
Timeline
OLGA C. JIMENEZ

OLGA C. JIMENEZ

Social Communicator - Journalist
Bogota,DC

Summary

Goal-oriented Corporate Communications professional with over 18 years of experience in corporate communications, print media production, press and radio journalism. Wide experience in planning and design of communication strategies and corporate reputation management. Strong financial acumen with demonstrated success in budget development and adherence. Accustomed to analyzing company needs and developing long-term solutions to meet objectives.

Overview

18
18
years of professional experience
8
8
years of post-secondary education
2
2
Languages

Work History

Corporate Communications Coordinator - NAM & EUR

Avianca
Bogotá
01.2011 - Current
  • Designed strategies and developed message for brand positioning with external audiences in 26 countries.
  • Contributed to strengthen the corporate reputation in crisis times like pilots strike, pandemic and entry to Chapter 11 process.
  • Developed communication tools for customer-facing teams, ensuring consistency in the corporate message.
  • Led the production of the inflight magazine, managed magazine budget (over USD $4M), contract and relationship with editorial supplier, winning two international awards and different nominations.
  • Contributed to improve the brand reputation in North America and Europe by strengthening media relations in both regions.
  • Produced (planning and writing) messages and speeches for the CEO and vice presidents.
  • Helped the CEO and C-level executives to improve their image and performance before external audiences and media, accompanying them in a process of spokesperson training.

Internal Communications Acting Manager

Avianca
Bogotá
05.2010 - 12.2010
  • Designed and developed strategic messages addressed to the internal audience (7,000 people at the time).
  • Led the process of homologation of organizational language during the merge with another airline.
  • Designed campaigns and communication strategies by corporate objective and specific projects.
  • Organized events and institutional acts.
  • Developed and managed communication strategies, plans and budgets.

Human Resources Analyst

Deprisa
Bogotá
04.2007 - 01.2011
  • Helped to close the wage gap and promote equality by leading the process of modification of the compensation and salary curve policies.
  • Supported the administration of compensation, benefits and performance systems and recreation and safety programs.
  • Designed and implemented the corporate performance evaluation program.
  • Led induction and training program for new employees.
  • Helped to build the corporate communications plan, aligned with the Avianca's one.

Freelance Journalist

Independent
Bogotá
10.2005 - 04.2007
  • Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories for different companies.
  • Pursued and developed stories independently and for assignment, covering range of topics.
  • Wrote, edited and produced stories for multiple platforms, including Internet and digital channels.

Education

Master of Arts - Digital Communications And Multimedia

Universidad Pontificia Bolivariana, Medellín
01.2012 - 01.2014
  • Thesis: Analysis of the Existing Relationship Between Social Media Presence Management and Colombian Companies Reputation

Master of Arts - Human Resources Management

Universidad Jorge Tadeo Lozano, Bogotá
01.2008 - 01.2009

Bachelor of Arts - Social Communication - Journalism

Universidad Pontificia Bolivariana, Medellín
01.1994 - 01.1999

UNIVERSIDAD PONTIFICIA BOLIVARIANA. Medellín

  • Thesis: The Young Radio Waves of the Dial: An Analysis of Commercial Radio in Medellín

Skills

Communication strategies

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Accomplishments

  • Apex Award 2011 and 2013 Best In-flight magazine for Avianca.
  • Apex Awards 2012, 2014, 2015 Best In-flight Magazine Nomination.
  • #LatamDigital Award 2017. Best Integral Campaign in Social Networks: #AviancaÚltimaHora.
  • Effie Gold Award 2018. Activations Category - Services. Campaign: #YoNoParo.
  • Effie Gold Award 2018. Transport, Travel and Tourism Category for the campaign #Gracias.
  • Internal recognition "Cask" Avianca for Cost Optimization with the in-flight magazine management.
  • Successful implementation of changes in brand tone during 2019 (included more than 15000 corporate messages).

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests

Sustainability

Entrepeneurship

Music

Timeline

Universidad Pontificia Bolivariana - Master of Arts, Digital Communications And Multimedia
01.2012 - 01.2014
Corporate Communications Coordinator - NAM & EUR - Avianca
01.2011 - Current
Internal Communications Acting Manager - Avianca
05.2010 - 12.2010
Universidad Jorge Tadeo Lozano - Master of Arts, Human Resources Management
01.2008 - 01.2009
Human Resources Analyst - Deprisa
04.2007 - 01.2011
Freelance Journalist - Independent
10.2005 - 04.2007
Universidad Pontificia Bolivariana - Bachelor of Arts, Social Communication - Journalism
01.1994 - 01.1999

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OLGA C. JIMENEZ Social Communicator - Journalist