Nicholas Walker
Thornton
Summary
High-energy fitness sales closer with 20+ years of success closing high-ticket personal training and online fitness coaching programs. Proven ability to convert pre-qualified leads, average $40K–$50K+ in monthly closes, and maintain strong close rates through confidence, trust, and expertise. Deep working knowledge of macros, calorie tracking, resistance training, and fat-loss coaching. Extensive experience selling via Zoom and phone. Passionate about transforming lives through fitness.
Professional with extensive experience in founding and managing businesses, demonstrating exceptional leadership and strategic planning capabilities. Proven track record in creating and implementing effective business strategies, fostering team collaboration, and driving growth. Known for adaptability and results-focused approach, excelling in dynamic and fast-paced environments.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Founder / Head Coach / Sales Closer
NEWCORE Training, LLC
01.2011 - Current
- Sold one-to-one fitness and nutrition coaching, both in-person and online.
- Closed high-ticket coaching packages through consultative sales calls.
- Coached clients on macro tracking, calorie deficits, lifting, and sustainable fat loss, producing consistent 30–50 lb transformations.
- Managed full sales cycle: discovery, presentation, objection handling, close, onboarding.
Fitness Director (Top-Selling Club)
Mountainside Fitness
01.2010 - 01.2012
- Led top-grossing personal training departments across multiple locations.
- Ranked #1 in personal training revenue.
- Trained staff on sales confidence, scripting, and closing strategy.
- Location later closed.
Online Sales Consultant
PT on the Net
01.2009 - 01.2010
- Sold online fitness education and coaching software to gyms and training studios.
- Conducted phone and virtual sales calls for fitness solutions.
- Direct experience selling online fitness products and services.
- Company later closed.
Fitness Director
Life Time Fitness
01.2007 - 01.2009
- Focused on developing trainers to close high-ticket packages.
- Personally averaged $45K+ per month in training sales.
- Led sales meetings and coached objection handling and closing.
- Top Grossing Trainer / Lead Trainer
Fitness Together
01.2006
- Became top-grossing trainer shortly after hire.
- Closed premium personal training packages.
- Club later closed.
Top Grossing Trainer
Gold’s Gym
01.2005
- Ranked top-grossing trainer within first month of employment.
Personal Trainer → Fitness Director (Director of the Year)
Bally Total Fitness
01.2000 - 01.2005
- Averaged $25K–$30K monthly sales as a trainer.
- Promoted to Fitness Director.
- Increased club training revenue from $15K/month to $50K/month.
- Awarded Fitness Director of the Year.
Education
M.A.Ed. - Educational Leadership
University of Denver
B.A. - Human Performance & Sport
MSU Denver
Skills
- High-value fitness sales
- Online Fitness & Nutrition Coaching Sales
- Virtual sales presentations
- Nutritional guidance for weight loss
- Resistance Training & Lifting Programming
- Lead management and closing
- CRM data analysis
- Client Transformation Coaching
- Team leadership
- Strategic thinking
- Marketing
- Entrepreneurial and innovative
Certification
- ISSA Certified Personal Trainer
- ISSA Strength & Conditioning Specialist
- CPR / First Aid
Timeline
Founder / Head Coach / Sales Closer
NEWCORE Training, LLC
01.2011 - Current
Fitness Director (Top-Selling Club)
Mountainside Fitness
01.2010 - 01.2012
Online Sales Consultant
PT on the Net
01.2009 - 01.2010
Fitness Director
Life Time Fitness
01.2007 - 01.2009
Fitness Together
01.2006
Top Grossing Trainer
Gold’s Gym
01.2005
Personal Trainer → Fitness Director (Director of the Year)
Bally Total Fitness
01.2000 - 01.2005
B.A. - Human Performance & Sport
MSU Denver
M.A.Ed. - Educational Leadership
University of Denver
TECHNOLOGY
Zoom | Trainerize | Mindbody | CRM Systems | Google Workspace | Microsoft Office