Maria Delgado
Writer | Public Relations | Marketing
Summary
Engineer turned writer with over 10 years of experience in content creation, management, and client relationships, working closely with tech startups in the US and Latin America. Now, authoring articles in tech, sports, and beer industries for top-tier publications.
Overview
12
12
years of professional experience
2
2
Languages
Work History
Digital Marketing Account Manager
Jumpfactor Marketing
10.2023 - Current
- Manage $90K–$100K in Monthly Recurring Revenue (MRR) across diverse client portfolios with a focus on growth and retention.
- Analyze key performance metrics to identify trends, optimize performance, and uncover upsell opportunities.
- Build and maintain strong client relationships through proactive communication and strategic support.
- Deliver actionable insights and solutions to ensure client success and long-term satisfaction.
- Collaborate with cross-functional teams to streamline service delivery and exceed client expectations.
Vice President
Publicize
04.2022 - 11.2023
- - Build SOWs for new clients, build pitch decks according to client’s needs and industry, hold weekly calls to align PR strategies, write and pitch press releases, articles, upcoming news, and help position founders as thought leaders in their industry.
- - Identified and informed team regarding opportunities and risks impacting business performance.
- - Represented organization during board meetings and industry events to establish professional rapport.
- - Facilitated business continuity, negotiating contracts and agreements with partners.
Editorial Coordinator
08.2021 - 07.2022
- - Guide the Editorial Team towards a more sustainable and effective process to increase monthly results for clients, build workshops to expand skill sets and allocate resources for solid teamwork.
- - Covered important topics by assigning work to established and junior staff members.
- - Improved materials and manuscripts with detailed advice on content, style and organization.
- - Prepared, rewrote and edited copies to improve readability.
- - Identified issues and solutions to eliminate backlog and maximize workflows.
Senior Writer
03.2021 - 07.2022
- - Ghostwrite articles for clients across multiple industries for top tier publications and guide In-house writers to help deliver optimal results
- - Content includes blogs, social media strategies and calendar, whitepapers, and articles for industry-related publications.
- - Managed creative process and daily workflow using productive planning, self-motivation and prioritization.
- - Assessed adherence with specifications, legal requirements and standards for content, format and style.
- - Completed work to project specifications in accordance with editorial guidelines.
- - Edited documents to meet best practices and standards, following established guidelines.
Sales Marketing Executive
Splendor
01.2020 - 03.2021
- - Executed grants and break-even analyses supporting positive ROI to grow company sales.
- - Tracked sales data to evaluate performance and worked directly with sales leaders to implement improvements.
- - Distilled and analyzed sales forecasts to inform strategic marketing decisions.
- - Grew key operational partnerships and senior-level relationships within tier-targeted districts.
Marketing Manager
Komet Sales
01.2019 - 01.2020
- - Plan and execute event marketing strategies to increase lead generation and MRR, among other KPIs.
- - Collected and analyzed customer data to identify potential markets and demand factors.
- - Measured customer satisfaction with surveys, polls and questionnaires.
- - Mentored junior research staff on research and analysis techniques.
Content Strategist
02.2018 - 01.2019
- - Plan and execute multilingual content strategies to position Komet Sales as SaaS B2B leaders in the flower tech space
- - Adhered to deadlines with expert project management and multitasking abilities.
- - Developed unique video and static image content for web-based and mobile applications.
- - Increased audience engagement and brand awareness, analyzing metrics to identify underperforming content.
- - Increased user engagement with top-notch SEO and enhanced content targeting.
Business Intelligence/Analytics
Grupo Familia
12.2013 - 02.2018
- - Leverage SAP BW/R3 to help the Financial Controlling department build budgets and forecasts to optimize financial planning and performance through consumer, marketing, and financial analysis
- - Identified process and business efficiency improvements through application of data science and BI model development.
- - Developed and validated data visualization and reporting dashboards.
Trade-Merchandising/Marketing
08.2013 - 12.2013
- - Sourced displays and supplies for promotional activities.
- - Sought recommendations and advice on product placement and display.
- - Engaged customers with visually-appealing merchandise displays.
Education
Computer Engineering -
Politécnico Colombiano 'Jaime Isaza Cadavid'
01.2015
Skills
- Content Marketing
- Strategic Planning
- Project Management
- Business Analytics
- Team leadership
- Email marketing campaigns
- Copywriting and editing
- Digital marketing
- Client relationship management
- Marketing strategy
Data analytics
Awards
One Young World Ambassador
Timeline
Digital Marketing Account Manager
Jumpfactor Marketing
10.2023 - Current
Vice President
Publicize
04.2022 - 11.2023
Editorial Coordinator
08.2021 - 07.2022
Senior Writer
03.2021 - 07.2022
Sales Marketing Executive
Splendor
01.2020 - 03.2021
Marketing Manager
Komet Sales
01.2019 - 01.2020
Content Strategist
02.2018 - 01.2019
Business Intelligence/Analytics
Grupo Familia
12.2013 - 02.2018
Trade-Merchandising/Marketing
08.2013 - 12.2013
Computer Engineering -
Politécnico Colombiano 'Jaime Isaza Cadavid'
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