Nikki Munro Turnage

Nordstrom Liaison for Munro

• Managed the relationship between Nordstrom's buy team and Munro's corporate team, overseeing buying strategies for 63 Nordstrom locations
• Developed and executed seasonal marketing initiatives, in-store contests, and promotional events to boost sales and brand engagement
• Analyzed sales performance and inventory reports to optimize sell-through and inform strategic decision-making
• Coordinated buy meetings and curated assortment recommendations based on market trends and sales performance
• Ensured brand marketing objectives were executed across all Nordstrom channels, including in-store visuals, product setup for online platform, and advertising
• Led seasonal training seminars for Nordstrom buyers and department managers to enhance product knowledge and sales performance
• Conducted business reviews to assess and refine partnership success

West Coast Territory Representative (CA, CO, OR, WA, HI, AK, UT, MT, ID, NV)

• Managed independent account acquisition and oversight, expanding Munro’s footprint across key markets
• Represented Munro at major industry trade shows, securing new business and booking orders
• Served as the primary contact for 27 Nordstrom stores in the West Coast territory, driving sales, training staff, and executing brand events

Design, Product Development, & Merchandising

• Researched market trends to collaborate with the design team on conceptualizing and developing new collections
• Gathered and analyzed consumer insights through seasonal trunk show events to inform product development
• Strategically merchandised collections based on sourcing minimums, profitability, and defined consumer needs

• Managed wholesale accounts and Nordstrom stores across the West Coast, driving brand expansion and sales growth