I am a curious, enthusiastic, detail-oriented person who values the impact of human connections. With a distinctive marketing background and experience in UX/UI design, I am committed to developing innovative products, crafting memorable brand experiences, and building narratives around design decisions and how people engage with products.
Hi, I’m
NIK RODRIGUEZ
Denver,CO
Summary
Overview
8
years of professional experience
Work History
Curaleaf
National Brand Activation Manager
02.2023 - 11.2023
Job overview
- Oversees National Field Marketing program for both Wholesale and Retail Markets
- Delivered high-quality creative assets on time and within budget constraints by coordinating with internal teams and external agencies as needed
- Reported to VP of Commercial Marketing on market findings, feedback, and overall Field Marketing metrics
- Executes go-to-market strategies per region based on company goals
- Collaborated with agency to effectively build teams that support Curaleaf's overall growth as a market leader
Curaleaf
Trade Marketing Manager
12.2019 - 01.2023
Job overview
- Responsible for quarterly go-to-market strategy for Colorado
- Curated digital/print marketing materials for Retail partners based on promotions and sales
- Focused on strategic partnerships that grow scalable business goals
- Executed marketing campaigns that increased overall sales by 64%
- Scheduled Trade Marketing initiatives upon regional new product launches
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through
- Measured marketing program effectiveness via regular monitoring of KPIs
Weedmaps
Regional Marketing Manager
03.2017 - 10.2019
Job overview
- Created and implemented creative strategies and programs tailored to specific regions
- Assessed the ROI of partnerships, events, campaigns, and marketing strategies
- Managed revenue-driving event activations across multiple regions
- Marketed Weedmaps as the premier SaaS platform for the cannabis sector
- Offered technical assistance and training to both new and current clients
- Conducted regular competitor analysis, identifying potential threats and opportunities within the region
Dope Magazine
Regional Account Executive
01.2016 - 01.2017
Job overview
- Created opportunities through a high volume of contact calls to potential clients
- Closed sales by building rapport with clients and overcoming objectives
- Reported directly to the Director of Sales with competitive intel and market trends
- Conducted comprehensive market research to identify emerging trends and potential growth opportunities within the region.
- Increased regional sales by building and maintaining strong relationships with key accounts.
Education
Designlab
UX Design Certificate
05.2024
University Overview
General Assembly
Visual Design Certificate
01.2019
University Overview
Cherokee Trail High School
High School Diploma
01.2009
University Overview
Skills
- UI/UX
- UX Research
- Visual Design
- Prototyping
- User/Task Flows
- Wireframing
- Brand Strategy
- Product Launches
- SaaS
- Budget Management
- Field Marketing
- CPG Branding
Timeline
National Brand Activation Manager
Curaleaf
02.2023 - 11.2023
Trade Marketing Manager
Curaleaf
12.2019 - 01.2023
Regional Marketing Manager
Weedmaps
03.2017 - 10.2019
Regional Account Executive
Dope Magazine
01.2016 - 01.2017
Designlab
UX Design Certificate
General Assembly
Visual Design Certificate
Cherokee Trail High School
High School Diploma
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