Summary
Overview
Work History
Education
Skills
LANGUAGES
Hobbies and Interests
Timeline
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Nicolette St. Lawrence

Boulder

Summary

Marketing leader with extensive experience building and running successful customer acquisition and loyalty. Proven record in digital marketing strategy development and execution of customer-centric campaigns across email, direct mail, site, social and dialogic channels. Passion for innovation and navigating white space.

Overview

10
10
years of professional experience

Work History

Vice President, Head of Marketing for Apple Card

Goldman Sachs
07.2024 - Current
  • Lead end-to-end marketing for Apple Card product, managing acquisition, engagement, and retention strategies that grow and sustain a 12 million customer portfolio; partner with cross-functional teams to deliver go-to-market plans and accelerate growth.
  • Managed and developed a team of 5, providing mentorship and growth opportunities while driving performance that delivered on commercial targets and strengthened overall team impact.
  • Lead the Mega Merchant program, building partnerships with top brands (e.g., Nike, Uber) to deliver differentiated benefits and customer experiences that deepen engagement and strengthen product value.
  • Spearhead risk management within the marketing function by developing and enforcing controls that safeguard compliance, ensure high-quality customer experiences, and mitigate firm-wide risk.

Vice President, Customer Loyalty Lead for GM Card

Goldman Sachs
05.2022 - 06.2024
  • Led marketing and comms strategy for launch of new co-brand credit card product and conversion of 2.5 million existing customers to new bank
  • Owned customer engagement program from strategy to execution aimed at onboarding, growing and retaining customers resulting in 9% increase in average spend per spender and $450 million in incremental spend
  • Utilized data analytics and A/B testing to identify portfolio opportunities, optimize campaigns and improve ROIs
  • Led product-marketing initiatives including qualitative and quantitative research, marketing claims substantiation and disclosure development and complaint monitoring process
  • Developed multi-channel customer digital engagement strategy ... leading to 10% increase in online servicing and $1 million annual operating expense reduction
  • Successfully worked across wide range of partners including engineering, legal & compliance, operations, and product teams to launch campaigns and establish controls processes
  • Led team of three marketers in addition to in-house creative team consisting of copywriter and designer
  • Oversaw $7 million marketing budget

Marketing Manager

American Express
12.2016 - 04.2022
  • Led strategy development and implementation of retention marketing program for high-value customers leading to 99% customer retention throughout COVID-19 crisis
  • Developed and executed email marketing newsletter strategy that performed 200% better than benchmark programs
  • Co-led loyalty marketing strategy for add-on benefit to small business credit card product that led to 4% increase in enrollment and $300 million in incremental value
  • Uplifted customer onboarding journey campaign for small business card customers, including email, direct mail and dialogic touchpoints

Analyst

Buck Consultants, a Xerox Company
07.2015 - 11.2016
  • Developed project management plans for large tech implementation initiatives that allocated resources, set deadlines, and established processes and protocols to ensure project success.

Education

B.S. - Industrial and Labor Relations

Cornell University
05.2015

Skills

  • Customer acquisition & loyalty
  • Complex problem solving
  • Performance-driven decision making
  • Customer experience design

LANGUAGES

English
Italian

Hobbies and Interests

Competitive long-distance runner chasing an Olympic Trials qualifying time in the marathon

Timeline

Vice President, Head of Marketing for Apple Card

Goldman Sachs
07.2024 - Current

Vice President, Customer Loyalty Lead for GM Card

Goldman Sachs
05.2022 - 06.2024

Marketing Manager

American Express
12.2016 - 04.2022

Analyst

Buck Consultants, a Xerox Company
07.2015 - 11.2016

B.S. - Industrial and Labor Relations

Cornell University

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Nicolette St. Lawrence