NICOLE ROLSTAD

Executive Support: Provide comprehensive administrative support to the President, including managing schedules, coordinating meetings, and handling correspondence to ensure efficient communication and time management.


Budget Management: Assist in the preparation and monitoring of departmental budgets, tracking expenditures, and ensuring alignment with financial goals while identifying opportunities for cost savings and efficiency improvements.


Culture Ambassador: Promote and uphold the company culture by organizing team-building activities, employee engagement initiatives, and communication programs that foster a positive work environment and enhance team cohesion.


Meeting Management: Prepare agendas, take minutes, and follow up on action items for executive meetings, ensuring accurate documentation and timely implementation of decisions made during discussions.

• Brought in over $1.2 million in revenue while managing multiple high-profile accounts.
• Secured 15 new accounts to increase company revenue and drive market share. Including partnership with local Visitors Bureau
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Built relationships with customers and community to promote long term business growth.

Conference and Tradeshow Management: Successfully plan and execute over 15 large-scale conferences and tradeshows annually, each attracting 500+ attendees, while achieving a 95% satisfaction rate based on post-event surveys and feedback.


Budget Oversight: Manage event budgets ranging from $100,000 to $1 million, ensuring adherence to financial guidelines and achieving an average cost savings of 20% through effective vendor negotiations and resource allocation.


Cross-Functional Collaboration: Collaborate with field marketing teams to develop and implement targeted marketing strategies for each event, resulting in a 30% increase in lead generation and engagement compared to previous years.


Logistics Coordination for Offsites: Organize and coordinate logistics for up to 5 organizational department offsites per year, ensuring seamless execution and positive outcomes while maintaining an average budget

• Managed an $6 million annual event budget and plan leadership conferences, incentive trips, executive meetings, and corporate events for a large brand with 300 corporate team members and 26,000 field team members

• Lead a 20-person team member engagement committee; increased home office engagement by 6% by implementing innovative and low-cost engagement activities and programs

• Planned and executed five leadership conferences under budget, including chartering a cruise ship, and developed workshop content on the five essential elements of wellbeing

• Created avenues for team members to volunteer and give back on company time; established highly interactive community givebacks programs with The Mariposa Foundation and St. Jude Children’s Research Hospital

• Client Acquisition and Revenue Generation: Successfully managed a portfolio of over 50 corporate and private clients, generating $1.5 million in annual revenue through strategic relationship building and tailored event proposals.
  
  
  Event Planning and Coordination: Led the planning and execution of over 100 events annually, including weddings, corporate functions, and social gatherings, ensuring client satisfaction and adherence to budget guidelines averaging $50,000 per event.
  
  
  Vendor Management and Negotiation: Collaborated with a network of 20+ vendors and suppliers to secure competitive pricing and high-quality services, resulting in a 15% reduction in overall event costs while maintaining exceptional service standards.
  
  
  Sales and Marketing Strategy Development: Developed and implemented targeted marketing campaigns that increased event bookings by 30% year-over-year, contributing to the company's growth and market presence in the competitive Colorado catering industry.

Event Planning and Execution: Oversee the planning and execution of over 150 high-profile events annually, including weddings, corporate retreats, and social gatherings, ensuring seamless coordination and exceptional guest experiences.


Budget Management: Develop and manage event budgets ranging from $20,000 to $500,000, monitoring expenses and revenues to achieve financial targets while maintaining the highest standards of service and quality.


Client Relationship Management: Cultivate strong relationships with clients by providing personalized service and tailored event solutions, resulting in a 90% client retention rate and numerous referrals.


Team Leadership and Training: Lead a team of 15 event staff, providing training and guidance to ensure adherence to luxury service standards, while fostering a collaborative environment that promotes excellence and creativity in event delivery.