Nicholas Casa
Denver
Summary
Dynamic account manager and sales executive with a focus on digital marketing. Leveraging 10+ years of expertise in building, maintaining, and growing successful business relationships, on the backdrop of omni-channel marketing programs. Adept at analyzing and implementing results-driven solutions, aimed at strengthening brand authority and confidence while driving engagement and performance. Bringing forth a collaborative mindset, robust marketing knowledge, and refined communication skills.
Overview
9
9
years of professional experience
Work History
Senior Account Manager & Digital Sales Executive
Media News Group
10.2021 - Current
- Strategized, implemented and managed brand-engaging marketing campaigns through targeted digital and social media solutions.
- Leveraged an omni-channel and data-driven approach to enhance campaign engagement-rate and KPIs such as CAC, CPC and CTR.
- Delivered sales presentations and pitches to clients, Executive management and marketing/sales directors.
- Led strategic account development, enhancing client relationships and driving revenue growth.
- Identified new business opportunities through account management, growth and upselling.
- Developed comprehensive account strategies, aligning resources with business objectives to maximize results.
- Negotiated contract terms with key clients, ensuring brand alignment with GTM strategies.
- Collaborated with cross-functional teams to optimize digital advertising performance across platforms.
- Analyzed website traffic and user behavior using Google Analytics to inform marketing decisions.
- Leveraged industry knowledge to provide expert guidance on pricing, promotions, and product offerings for clients'' specific needs.
- Analyzed market trends to identify opportunities for client expansion and product enhancement.
- Proficient in CRM tools like Salesforce, HubSpot and Google Drive to track client interactions, pipeline and opportunities.
Account Manager & Multimedia Sales Executive
Voice Media Group
06.2018 - 09.2021
- Developed and implemented comprehensive digital marketing strategies to enhance brand visibility.
- Forecasted strategic account plans and roadmaps to enhance client satisfaction, retention and revenue growth.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
- Analyzed market trends and consumer behavior to inform campaign planning and execution.
- Collaborated with cross-functional teams to ensure alignment on promotional initiatives and messaging.
- Streamlined reporting processes, ensuring timely delivery of performance metrics to stakeholders.
- Developed long-lasting client relationships by providing exceptional customer service, tailored solutions, new ideas and support.
Multimedia Account Executive
The Publishing House
10.2017 - 06.2018
- Uncovered new business opportunities and revenue generation through prospecting and cold calling.
- Led client presentations, effectively communicating campaign concepts and results to decision makers.
- Educated prospects on specific marketing strategies to increase brand recognition and drive sales and marketing performance.
- Managed client relationships, ensuring satisfaction and retention through regular communication and updates.
- Coordinated cross-functional teams to deliver integrated marketing solutions for diverse client needs.
Education
Business Administration -
The University of Iowa
Iowa City2014
Skills
- Business development
- CRM software proficiency
- Sales presentations
- Pipeline management
- Regional account management
- Performance tracking
- Relationship selling
- Schedule management
- Excellent negotiation skills
- Partnership development
- Order management
- Omni-Channel campaign management
- Client relationship building
- Strategic account development
- Market analysis
- Reporting and Google Analytics
Timeline
Senior Account Manager & Digital Sales Executive
Media News Group
10.2021 - Current
Account Manager & Multimedia Sales Executive
Voice Media Group
06.2018 - 09.2021
Multimedia Account Executive
The Publishing House
10.2017 - 06.2018
Business Administration -
The University of Iowa
Presidents Club
- 2023 Digital Sales Executive of The Year
- 2022 Digital Sales Executive of The Year
- 2022 - 2025 Digital Sales Executive of The Quarter (5x)