MBA with a specialty in Business Intelligence and Big Data, graduated from the District University of Colombia with more than 15 years of experience in technology and Big Data areas, certificated in Google Analytics for administration, analysis, design and implementation of the tool, tracking codes, events, goals, conversion funnel, data filtering. Data visualization (Looker, Tableau, Power BI) and measurement strategy planning. Administration and implementation of tracking through Google Tag Manager. Extensive knowledge of Digital Marketing. Analysis, design and implementation of Segment.io. Management of Google Webmaster Tools for SEO. Programming languages (Python, R, PHP, C, C ++, Java), databases (Bigquery, Mysql, PostgreSQL, SQL Server, Oracle), web technologies (html5, css3). High capacity for learning, leadership, teamwork and generation of quality solutions. Knowledge of Amazon AWS console management and its technologies. Administration and knowledge of Google Cloud technologies. Lead strategic planning of data intelligence (Analysis, design, implementation and validation of measurement plans on digital properties) for B2C and B2B. Generation of commercial strategies (segmentation, audiences) that allow to improve the level of user adoption, engagement and their loyalty.
Digital Strategy Development
undefined