Summary
Overview
Work History
Education
Skills
Websites
Certification
National Id
Professional Card
Personal Information
References
Timeline
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Nelson Enrique Tolosa Barbosa

Web Analytics Regional Product Owner, Head Of Digital Analytics, Digital Adoption Specialist.
Bogotá

Summary

MBA with a specialty in Business Intelligence and Big Data, graduated from the District University of Colombia with more than 15 years of experience in technology and Big Data areas, certificated in Google Analytics for administration, analysis, design and implementation of the tool, tracking codes, events, goals, conversion funnel, data filtering. Data visualization (Looker, Tableau, Power BI) and measurement strategy planning. Administration and implementation of tracking through Google Tag Manager. Extensive knowledge of Digital Marketing. Analysis, design and implementation of Segment.io. Management of Google Webmaster Tools for SEO. Programming languages (Python, R, PHP, C, C ++, Java), databases (Bigquery, Mysql, PostgreSQL, SQL Server, Oracle), web technologies (html5, css3). High capacity for learning, leadership, teamwork and generation of quality solutions. Knowledge of Amazon AWS console management and its technologies. Administration and knowledge of Google Cloud technologies. Lead strategic planning of data intelligence (Analysis, design, implementation and validation of measurement plans on digital properties) for B2C and B2B. Generation of commercial strategies (segmentation, audiences) that allow to improve the level of user adoption, engagement and their loyalty.

Overview

10
10
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
2
2
Languages

Work History

Product Owner Regional - Web Analytics

Millicom International
3 2023 - 2 2024
  • Optimized product performance by identifying areas for improvement and implementing necessary changes
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
  • We generate savings above 500K USD in tools after optimizing data and related process.

Head of Digital Analytics

Colsubsidio
01.2022 - 02.2023
  • Developed comprehensive digital roadmaps outlining short-term and long-term goals for company growth within the digital sphere
  • Managed a team of digital professionals, fostering a collaborative environment that encouraged creativity and innovation

Digital Adoption Specialist

Tigo Colombia
09.2017 - 12.2021
  • Developed and implemented strategies to collect data and generate visualizations in Tableau.
  • We implement machine learning to understand data from NPS

Senior Technical Leader

Metriplica
05.2017 - 09.2017

Senior Technical Developer

Alkosto
08.2014 - 01.2017

Web Analytics Developer

Intergrupo
12.2012 - 06.2014

Education

MBA - Business Intelligence & Big Data

IEP
Spain
10.2019 - 02.2021

Bachelor of Science - Computer Systems

District University Francisco José De Caldas
Colombia
06.2001 - 04.2005

Skills

Digital Strategy Development

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Certification

Google Analytics, Certificated

National Id

80.741.679

Professional Card

25523-025287 CND

Personal Information

Date of Birth: 09/21/82

References

  • Juan Camilo Muñoz Rios, Transaction Manager for Tigo Colombia, +573013198720
  • Yeimi Andrea Arévalo, Product Owner, +573112394744

Timeline

Head of Digital Analytics

Colsubsidio
01.2022 - 02.2023

MBA - Business Intelligence & Big Data

IEP
10.2019 - 02.2021

Digital Adoption Specialist

Tigo Colombia
09.2017 - 12.2021

Senior Technical Leader

Metriplica
05.2017 - 09.2017

Senior Technical Developer

Alkosto
08.2014 - 01.2017

Web Analytics Developer

Intergrupo
12.2012 - 06.2014

Bachelor of Science - Computer Systems

District University Francisco José De Caldas
06.2001 - 04.2005

Product Owner Regional - Web Analytics

Millicom International
3 2023 - 2 2024
Nelson Enrique Tolosa BarbosaWeb Analytics Regional Product Owner, Head Of Digital Analytics, Digital Adoption Specialist.