NATASHA MIA MORENO
Bogotá,DC
Summary
Accomplished leader with a proven track record. My journey is a harmonious blend of diverse roles and a passion for making a positive impact.
- Education: Equipped with a Bachelor's degree in Marketing and International Business, I've built a solid foundation for orchestrating success in the dynamic global business landscape.
- Experience: My extensive experience spans across industries including agriculture, professional services, tourism, telecommunications, and textiles. Expert in internal communication, endomarketing strategies, digital marketing, design thinking, branding, and marketing, I transform challenges into growth opportunities.
- Client-Centric Focus: As the CEO at Smart Work Resources (SWR), I am committed to nurturing client needs and focusing on their growth and well-being. Simultaneously, as the President at Tropi Fresh Colombia, I steer a culture of innovation that directly impacts client success.
- Empowering Education: My commitment extends beyond corporate roles. Leading a foundation that provides education to those without means is my way of creating positive change. Education is transformation, and I'm dedicated to offering it to those who need it the most.
- Transformative Leadership: Challenges are my catalyst for innovation. With a transformative mindset, I believe challenges are the stepping stones to progress and success.
Overview
3
3
years of professional experience
Work History
President, Board of Directors
Tropi Fresh Colombia
06.2024 - Current
- Enhanced operational efficiency by implementing new technologies or systems that streamlined workflows or improved data management capabilities.
- Mentored up-and-coming leaders within the organization to cultivate a strong pipeline of talent ready to assume expanded responsibilities when necessary.
- Ensured fiscal responsibility by overseeing budget development, financial reporting, and internal controls.
- Directed crisis management response plans during challenging situations to minimize negative impacts on the organization''s reputation.
- Created a positive organizational culture by promoting transparency, inclusivity, and open communication among all stakeholders.
Chief Executive Officer
Smart Work Resources
12.2022 - Current
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Created a positive work culture, resulting in increased employee satisfaction and retention rates.
Director of Operations
Tropi Fresh Colombia
11.2023 - 06.2024
- Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
- Developed systems and procedures to improve operational quality and team efficiency.
- Monitored budget and utilized operational resources.
- Oversaw day-to-day production activities in accordance with business objectives.
- Conducted regular performance reviews to assess team progress, providing constructive feedback and guidance for continuous improvement.
- Developed and executed strategic plans to achieve organizational goals and drive sustainable growth.
Chief Marketing Officer
Smart Work Resources
05.2022 - 12.2022
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Led product launch campaigns, ensuring timely delivery and strong market presence upon release.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Streamlined internal communication channels, fostering collaboration among various departments within the organization.
Payroll Team Lead
Nipcam
04.2022 - 05.2022
- Conducted regular performance reviews for team members to identify areas of improvement and provide constructive feedback.
- Developed comprehensive policies and procedures to maintain compliance with federal, state, and local tax laws.
- Reduced payroll errors by implementing thorough audits and process improvements.
- Developed a robust internal control framework that helped minimize financial risks associated with inaccuracies in employee payments or tax withholdings.
- Ensured timely and accurate payroll processing for over 1000 employees on a weekly basis.
Payroll Assistant
Nipcam
01.2022 - 03.2022
- Maintained payroll information by calculating, collecting, and entering data.
- Verified timekeeping records and handled any discrepancies with employees.
- Assisted new hires with completing required forms for accurate setup in the payroll system from their first day onward.
- Processed new hire paperwork and documents.
Community Manager
GPOP Marketing Group
08.2021 - 04.2022
- Continuously assessed community goals and objectives, making data-driven decisions to align strategies with overall organizational priorities.
- Trained new staff members on effective use of digital tools for managing communications within the online community environment efficiently.
- Addressed and resolved tenant complaints and inquiries, maintaining high satisfaction.
- Conducted regular inspections to identify needed improvements and maintain highest standards.
- Managed social media channels effectively for improved brand visibility and increased audience interaction.
- Produced reports about community activities to keep owners, directors and property managers informed.
Chief Creative Officer
Power Roots
10.2022 - 06.2024
- Spearheaded successful rebranding efforts for various clients, resulting in increased market share and customer engagement.
- Fostered a collaborative work environment, encouraging cross-functional teamwork to achieve project goals.
- Steered design practice with vision and in-depth understanding of business goals and objectives.
- Strategized and led creative brainstorms involving executives, business leaders and marketing leads.
Education
Diplomado - Crossmarketing
Universidad De Los Andes
Bogotá, Colombia12.2023
Diplomado - Finanzas
Universidad De La Sabana
Bogotá, Colombia10.2023
J.D. - Marketing Y Negocios Internacionales
Universidad Sergio Arboleda
Bogotá, Colombia03.2022
Diplomado - Administración Estratégica De Moda
Universidad Sergio Arboleda
12.2021
Full Time Program - Intensive English Program
University of Georgia
Athens, GA, USA05.2016
Skills
- Effective Leadership
- Innovation Fostering
- Organizational Management
- Strategic Visioning
- Crisis Management
- Corporate Social Responsibility
- Influential Networking
- Leadership Team Building
- Strategic Planning
- Sales and Marketing
- Project Management
- Process Improvement
Languages
Spanish
Native language
English
Advanced
C1
Timeline
President, Board of Directors
Tropi Fresh Colombia
06.2024 - Current
Director of Operations
Tropi Fresh Colombia
11.2023 - 06.2024
Chief Executive Officer
Smart Work Resources
12.2022 - Current
Chief Creative Officer
Power Roots
10.2022 - 06.2024
Chief Marketing Officer
Smart Work Resources
05.2022 - 12.2022
Payroll Team Lead
Nipcam
04.2022 - 05.2022
Payroll Assistant
Nipcam
01.2022 - 03.2022
Community Manager
GPOP Marketing Group
08.2021 - 04.2022
Diplomado - Crossmarketing
Universidad De Los Andes
Diplomado - Finanzas
Universidad De La Sabana
J.D. - Marketing Y Negocios Internacionales
Universidad Sergio Arboleda
Diplomado - Administración Estratégica De Moda
Universidad Sergio Arboleda
Full Time Program - Intensive English Program
University of Georgia
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