Adobe Suite
Persuasive professional with exceptional sales and marketing skills. Excellent record of managing customer expectations and resolving issues. Focused, proactive with good communication skills.
Hi, I’m
Natasha Guerra
Sales And Marketing Communications
El Poblado, Medellín
Summary
Overview
6
years of professional experience
3
Languages
Work History
GHT Corp
Sales and Marketing
01.2022 - Current
Job overview
- Built strategic relationships with customers.
- Collaborated with sales and marketing departments to support client acquisition.
- Grew sales utilizing business-to-business sales tactics.
- Conducted daily and weekly sales meetings to develop viable sales forecasts and associated sales strategies.
- Developed and implemented effective sales strategies and led nationwide sales initiatives to achieve sales targets.
- Planned and executed successful sales and marketing procedures using innovative strategies.
- Set objectives and developed attainment plans for financial, sales and marketing goals.
- Represented professional services to external audiences through various sales and marketing activities.
- Analyzed sales and marketing data for improved strategies.
GHT Corp
Product Development and Marketing Intern
08.2021 - 12.2022
Job overview
- Collaborated with Research and Development, Marketing teams from development to product launch to achieve milestone deadlines.
- Gathered quotes, created prototypes and arranged raw materials shipments to meet tight production deadlines.
- Co-created operational and production team leaders on product information, specifications, and build instructions.
- Prepared detailed functional specification documents for product innovation and improvements.
- Collaborated with suppliers to obtain new materials and improve supply chain for smooth production.
- Studied emerging marketplace trends to determine demand for key product features.
- Assisted project team by scoping, scheduling and developing product roadmap.
- Drove revenue growth by identifying untapped markets and creating tailored marketing strategies to penetrate those segments effectively.
Universidad EAFIT
Science Journalism-Data Storytelling Editor
08.2018 - 06.2021
Job overview
- Supported publication by helping develop layouts and collaborating with production teams.
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
- Checked reference sources to verify dates, facts and statistics.
- Led and managed multiple projects from conceptual stage through to launch.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Generated and maintained style guides to encourage consistent quality of content.
- Delivered high-quality presentations for diverse audiences, driving increased brand awareness and interest.
- Expanded professional network through active participation in industry conferences, workshops, and seminars.
- Received consistently positive feedback from event attendees, leading to numerous invitations for future engagements.
- Continuously refined speaking skills through ongoing professional development opportunities such as workshops or coaching sessions.
Newton Sportwear-Feetures
OOH Marketing Coordinator
11.2017 - 12.2020
Job overview
- Developed and executed marketing plans for trade shows and other events to increase brand awareness and conversion.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful product delivery.
- Coordinated logistics for successful trade shows, contributing to increased lead generation and networking opportunities.
- Provided critical support during sales negotiations, positively impacting deal closure rates.
- Strengthened customer relationships with consistent follow-up, resulting in repeat business and referrals.
- Established strong partnerships with industry influencers, increasing brand awareness within target audiences.
Mandalas Para El Alma
Sales Associate
12.2018 - 02.2019
Job overview
- Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
- Managed returns, exchanges and refunds in accordance with store policy.
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
Education
CCC-Cambridge English SchoolMedellín, Colombia
High School Diploma
05.2001
University Overview
Universidad EAFITMedellín, Colombia
from Marketing Communications
05.2001
University Overview
Universidad EAFITMedellín, Colombia
Business Leadership from Corporate Development
05.2001
University Overview
Skills
Project Management
Sales Techniques
Creative merchandising
Advertisement
Corporate Communications
Market Analysis
Merchandising operations
Negotiation Techniques
Interpersonal Skills
Attention to Detail
Software
Office 365
Web Design and development
Procreate and Modeling
UI Path
Data Storytelling Suit
Power BI
CRM abilities
Salesforce
Timeline
Sales and Marketing
GHT Corp
01.2022 - Current
Product Development and Marketing Intern
GHT Corp
08.2021 - 12.2022
Sales Associate
Mandalas Para El Alma
12.2018 - 02.2019
Science Journalism-Data Storytelling Editor
Universidad EAFIT
08.2018 - 06.2021
OOH Marketing Coordinator
Newton Sportwear-Feetures
11.2017 - 12.2020
CCC-Cambridge English School
High School Diploma
05.2001
Universidad EAFIT
from Marketing Communications
05.2001
Universidad EAFIT
Business Leadership from Corporate Development
05.2001