Hi, I’m
Natalia Andrea Franco Parra
Bogota
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 20-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
22
years of professional experience
Work History
Luisiana Farms SAS.
Sales and Marketing Manager
02.2022 - 03.2023
Job overview
- Successfully programmed crop planting for 2023 in accordance with customer and market reorganization plan
- Opened new accounts in European and Korean markets, resulting in sales increase of over $200,000 dollars.
- Coordinated post-harvest processes, resulting in 40% improvement in information flows and service rates.
- Analyzed sales and marketing data for improved strategies.
Flores Aurora SAS
Director of Sales and Marketing
10.2007 - 03.2018
Job overview
- Managed accounts to retain existing relationships and grow share of business.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Analyzed sales and marketing data for improved strategies.
- Led crisis management team and provided quick turnaround solutions.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Prepared sales presentations for clients showing success and credibility of products.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by 20% in sales.
- Built relationships with customers and community to establish long-term business growth.
Multiflora Corp
Key Account Manager
01.2001 - 03.2007
Job overview
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Developed and delivered presentations to key customers to position products and services.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Set and achieved company defined sales goals.
Education
School of Business Administration And LeadershipBarcelona, España
No Degree from Digital Marketing, Growth Hacking And E-commerce
07.2024
UNIVERSIDAD EAFITMedellin
International Business Economics
11.1999
Skills
- Consultative selling techniques, with focus on identifying customer needs and developing customized solutions
- Experience reviewing operational records and using data analysis to identify areas for improvement and cost-saving opportunities
- Proven ability in business development, with track record of expanding customer base and increasing revenue
- Expertise in developing and executing successful advertising and direct email campaigns, resulting in increased brand awareness and lead generation
- Excellent ability to work collaboratively with colleagues from different departments to achieve common goals
- Demonstrated ability to work effectively in project teams, bringing ideas and supporting team members in achieving goals
Websites
Additional Information
- Gym: I enjoy staying active and going to the gym regularly. It helps me stay focused and energized.
- Cooking: I love experimenting with new recipes and trying new cooking techniques. It's a creative outlet for me and I enjoy sharing meals with friends and family.
- Travel: I enjoy exploring new places and experiencing different cultures. I have visited several countries in Europe, Asia, and South America, and plan to continue exploring new destinations.
- Table decoration: I have a passion for creating beautiful table settings and enjoy hosting dinner parties for friends and family. I believe that a well-set table can enhance the dining experience and create a welcoming atmosphere.
Timeline
Sales and Marketing Manager
Luisiana Farms SAS.
02.2022 - 03.2023
Director of Sales and Marketing
Flores Aurora SAS
10.2007 - 03.2018
Key Account Manager
Multiflora Corp
01.2001 - 03.2007
School of Business Administration And Leadership
No Degree from Digital Marketing, Growth Hacking And E-commerce
UNIVERSIDAD EAFIT
International Business Economics
Similar Profiles
Felipe Ocampo DiazFelipe Ocampo Diaz
Environmental Engineer at Luisiana Farms S.A.SEnvironmental Engineer at Luisiana Farms S.A.S
Aiden FagundesAiden Fagundes
Ranch Hand at SAS FarmsRanch Hand at SAS Farms
Kyle WrightKyle Wright
Farm Hand at SAS FarmsFarm Hand at SAS Farms