Summary
Overview
Work History
Education
Skills
Certification
LANGUAGES
Timeline
TECHNOLOGY
References
Generic
NATALIA VÉLEZ HERNÁNDEZ

NATALIA VÉLEZ HERNÁNDEZ

Medellín,ANT

Summary

Professional with solid experience managing and leading technological development projects, and working as an account executive in advertising and digital agencies. Trilingual in English, Spanish, and Portuguese, with strong communication skills and the ability to prioritize and organize workflows in digital environments.


Skilled in client service, team coordination, and strategic relationship-building. Known for being adaptable, detail-oriented, and solution-focused, with strong self-management, creativity, and commitment to both company values and project goals.

Overview

19
19
years of professional experience
1
1
Certification

Work History

PROJECT MANAGER IN SPANISH AND PORTUGUESE

Diageo
09.2023 - Current
  • Project coordination and facilitation on DCH (Diageo Content Hub) for Central and South American countries.

PROJECT MANAGER IN PORTUGUESE

VMLY&R
04.2023 - 08.2023
  • Coordination and facilitation of projects for a paint client with distribution in 6 Latin American countries (Spanish, Portuguese, and English).

COMMUNICATIONS / AGILE FACILITATOR

Ceiba Software House
01.2021 - 09.2022
  • Planning and execution of tasks related to external social communication.
  • Coordination and facilitation of projects under agile methodologies.

MARKETING MANAGER

Modelar Engenharia (Contractor company in Brazil)
05.2019 - 05.2021
  • Responsibilities: Planning and execution of tasks related to social networks, website and other online and offline media.
  • Achievements: Structure of the process map and formation of positions in the company with order and quality in the delivery of results, clarifying the roles, and formalizing the corporate image.

ACCOUNT EXECUTIVE / PROJECT MANAGER / NEW BUSINESS

E-volution / La Bonoteca (Digital agency, advertising)
10.2016 - 04.2018
  • Responsibilities: PM and executive for local and international accounts. Commercial representative in search of new business with the USA.
  • Achievements: Structuring of new business, management of foreign clients with a high level of demand in other languages with effective communication, achieving customer service satisfaction.

ACCOUNT EXECUTIVE

Feeling Company (Advertising agency)
06.2016 - 09.2016
  • 360 account executive in charge of the management, monitoring and development of the account on different fronts such as: external events, branding and brand management with third parties and production of audiovisual material in general.

INTERNATIONAL ACCOUNT EXECUTIVE

Tribal / DDB Worldwide Colombia (Worldwide advertising agency)
06.2013 - 06.2016
  • Responsibilities: Project manager and executive for the agency's international accounts, under the supervision of the Regional Account Director (Miami). Responsible for a multidisciplinary team of 8 people, including: PM’s, Designers, Front-ends developers and Back-end developers. Management of brand, media and digital advertising.
  • Achievements: Solve problems related to creative and digital production to ensure the smooth running of projects, identifying potential problems with effectiveness and agility, making timely recommendations to determine actions under the supervision of the local or regional Account Director.
  • Clients: Bridgestone, Firestone, McDonald's, Liberty Seguros, Tobacco Free Florida

ACCOUNT EXECUTIVE, MARKETING AND PR

E-volution / La Bonoteca (Digital agency)
12.2012 - 07.2013
  • Responsibilities: Development and monitoring of projects according to the established documentation. Maintain contact with the client to update him on the status of the projects. Delivery of projects and tools for management by the client if necessary
  • Achievements: Contribute to clients' business through a strong understanding of creativity, their business and their consumers. Manage different local accounts and supervise a team of 5 members. Brand management, public relations, media relations, company positioning, product presentations, advertising and sales of related products.

MEDIA PRODUCER

Tiempo de Mercadeo (Marketing consulting company)
09.2006 - 11.2010
  • Responsibilities: Coordination and production of media related to marketing: magazine, radio program, regional TV program, website, marketing blog, Facebook fan page and monthly conversation about marketing "Marketing breakfasts".
  • Achievements: Formalize the position itself, strengthening the role by developing new knowledge, contributing and supporting the company with the growth of customers and effective information channels, making the brand visible and positioned. Strengthening of existing brand communication channels.

Education

Postgraduate Degree - Marketing Management

Universidad Pontificia Bolivariana
01-2007

Bachelor - Communications, Journalism and PR

Universidad Pontificia Bolivariana
12-2004

Project Management - undefined

Sistemas Expertos
01.2022

undefined

Skills

  • Project management
  • Marketing strategies & campaigns
  • Business strategy
  • Product positioning & branding
  • Web content development
  • Marketing communications
  • Social media marketing
  • Leadership
  • Organized
  • Creative
  • Empathic
  • Fast and continuous learner

Certification

  • Scrum developer professional certificate (SDPC). 2022.
  • Scrum master professional certificate (SFPC). 2022.
  • Scrum product owner professional certificate (SPOC). 2022.

LANGUAGES

ENGLISH: Advanced. Centro Colombo Americano, Medellín. English for adults, 2004 C1 ADVANCED, 2021-03-23
PORTUGUESE: Advanced. Certified by Celpe-Bras Test 2019-2.

Timeline

PROJECT MANAGER IN SPANISH AND PORTUGUESE

Diageo
09.2023 - Current

PROJECT MANAGER IN PORTUGUESE

VMLY&R
04.2023 - 08.2023

COMMUNICATIONS / AGILE FACILITATOR

Ceiba Software House
01.2021 - 09.2022

MARKETING MANAGER

Modelar Engenharia (Contractor company in Brazil)
05.2019 - 05.2021

ACCOUNT EXECUTIVE / PROJECT MANAGER / NEW BUSINESS

E-volution / La Bonoteca (Digital agency, advertising)
10.2016 - 04.2018

ACCOUNT EXECUTIVE

Feeling Company (Advertising agency)
06.2016 - 09.2016

INTERNATIONAL ACCOUNT EXECUTIVE

Tribal / DDB Worldwide Colombia (Worldwide advertising agency)
06.2013 - 06.2016

ACCOUNT EXECUTIVE, MARKETING AND PR

E-volution / La Bonoteca (Digital agency)
12.2012 - 07.2013

MEDIA PRODUCER

Tiempo de Mercadeo (Marketing consulting company)
09.2006 - 11.2010

Project Management - undefined

Sistemas Expertos

undefined

Postgraduate Degree - Marketing Management

Universidad Pontificia Bolivariana

Bachelor - Communications, Journalism and PR

Universidad Pontificia Bolivariana

TECHNOLOGY

  • Jira, Unfuddle, Trello, Slack, Advertmind (Project Management), Canva, Expion (Social Managment), MailChimp, MS Office (Word, Excel, PowerPoint)
  • Web: G Suite, Google Analytics, Google Drive

References

"Natalia has a great sense of commitment to her job. Excellent follow up to all tasks and digital projects we have had and a great attitude to make things happen". 

Angel, Torres, Marketing Digital Coordinator, Bridgestone, México, Centroamérica, Colombia and Ecuador.

NATALIA VÉLEZ HERNÁNDEZ