NATALIA VÉLEZ HERNÁNDEZ
Medellín,ANT
Summary
Professional with solid experience managing and leading technological development projects, and working as an account executive in advertising and digital agencies. Trilingual in English, Spanish, and Portuguese, with strong communication skills and the ability to prioritize and organize workflows in digital environments.
Skilled in client service, team coordination, and strategic relationship-building. Known for being adaptable, detail-oriented, and solution-focused, with strong self-management, creativity, and commitment to both company values and project goals.
Overview
19
19
years of professional experience
1
1
Certification
Work History
PROJECT MANAGER IN SPANISH AND PORTUGUESE
Diageo
09.2023 - Current
- Project coordination and facilitation on DCH (Diageo Content Hub) for Central and South American countries.
PROJECT MANAGER IN PORTUGUESE
VMLY&R
04.2023 - 08.2023
- Coordination and facilitation of projects for a paint client with distribution in 6 Latin American countries (Spanish, Portuguese, and English).
COMMUNICATIONS / AGILE FACILITATOR
Ceiba Software House
01.2021 - 09.2022
- Planning and execution of tasks related to external social communication.
- Coordination and facilitation of projects under agile methodologies.
MARKETING MANAGER
Modelar Engenharia (Contractor company in Brazil)
05.2019 - 05.2021
- Responsibilities: Planning and execution of tasks related to social networks, website and other online and offline media.
- Achievements: Structure of the process map and formation of positions in the company with order and quality in the delivery of results, clarifying the roles, and formalizing the corporate image.
ACCOUNT EXECUTIVE / PROJECT MANAGER / NEW BUSINESS
E-volution / La Bonoteca (Digital agency, advertising)
10.2016 - 04.2018
- Responsibilities: PM and executive for local and international accounts. Commercial representative in search of new business with the USA.
- Achievements: Structuring of new business, management of foreign clients with a high level of demand in other languages with effective communication, achieving customer service satisfaction.
ACCOUNT EXECUTIVE
Feeling Company (Advertising agency)
06.2016 - 09.2016
- 360 account executive in charge of the management, monitoring and development of the account on different fronts such as: external events, branding and brand management with third parties and production of audiovisual material in general.
INTERNATIONAL ACCOUNT EXECUTIVE
Tribal / DDB Worldwide Colombia (Worldwide advertising agency)
06.2013 - 06.2016
- Responsibilities: Project manager and executive for the agency's international accounts, under the supervision of the Regional Account Director (Miami). Responsible for a multidisciplinary team of 8 people, including: PM’s, Designers, Front-ends developers and Back-end developers. Management of brand, media and digital advertising.
- Achievements: Solve problems related to creative and digital production to ensure the smooth running of projects, identifying potential problems with effectiveness and agility, making timely recommendations to determine actions under the supervision of the local or regional Account Director.
- Clients: Bridgestone, Firestone, McDonald's, Liberty Seguros, Tobacco Free Florida
ACCOUNT EXECUTIVE, MARKETING AND PR
E-volution / La Bonoteca (Digital agency)
12.2012 - 07.2013
- Responsibilities: Development and monitoring of projects according to the established documentation. Maintain contact with the client to update him on the status of the projects. Delivery of projects and tools for management by the client if necessary
- Achievements: Contribute to clients' business through a strong understanding of creativity, their business and their consumers. Manage different local accounts and supervise a team of 5 members. Brand management, public relations, media relations, company positioning, product presentations, advertising and sales of related products.
MEDIA PRODUCER
Tiempo de Mercadeo (Marketing consulting company)
09.2006 - 11.2010
- Responsibilities: Coordination and production of media related to marketing: magazine, radio program, regional TV program, website, marketing blog, Facebook fan page and monthly conversation about marketing "Marketing breakfasts".
- Achievements: Formalize the position itself, strengthening the role by developing new knowledge, contributing and supporting the company with the growth of customers and effective information channels, making the brand visible and positioned. Strengthening of existing brand communication channels.
Education
Postgraduate Degree - Marketing Management
Universidad Pontificia Bolivariana
01-2007
Bachelor - Communications, Journalism and PR
Universidad Pontificia Bolivariana
12-2004
Project Management - undefined
Sistemas Expertos
01.2022
undefined
Skills
- Project management
- Marketing strategies & campaigns
- Business strategy
- Product positioning & branding
- Web content development
- Marketing communications
- Social media marketing
- Leadership
- Organized
- Creative
- Empathic
- Fast and continuous learner
Certification
- Scrum developer professional certificate (SDPC). 2022.
- Scrum master professional certificate (SFPC). 2022.
- Scrum product owner professional certificate (SPOC). 2022.
LANGUAGES
ENGLISH: Advanced. Centro Colombo Americano, Medellín. English for adults, 2004 C1 ADVANCED, 2021-03-23
PORTUGUESE: Advanced. Certified by Celpe-Bras Test 2019-2.
Timeline
PROJECT MANAGER IN SPANISH AND PORTUGUESE
Diageo
09.2023 - Current
PROJECT MANAGER IN PORTUGUESE
VMLY&R
04.2023 - 08.2023
COMMUNICATIONS / AGILE FACILITATOR
Ceiba Software House
01.2021 - 09.2022
MARKETING MANAGER
Modelar Engenharia (Contractor company in Brazil)
05.2019 - 05.2021
ACCOUNT EXECUTIVE / PROJECT MANAGER / NEW BUSINESS
E-volution / La Bonoteca (Digital agency, advertising)
10.2016 - 04.2018
ACCOUNT EXECUTIVE
Feeling Company (Advertising agency)
06.2016 - 09.2016
INTERNATIONAL ACCOUNT EXECUTIVE
Tribal / DDB Worldwide Colombia (Worldwide advertising agency)
06.2013 - 06.2016
ACCOUNT EXECUTIVE, MARKETING AND PR
E-volution / La Bonoteca (Digital agency)
12.2012 - 07.2013
MEDIA PRODUCER
Tiempo de Mercadeo (Marketing consulting company)
09.2006 - 11.2010
Project Management - undefined
Sistemas Expertos
undefined
Postgraduate Degree - Marketing Management
Universidad Pontificia Bolivariana
Bachelor - Communications, Journalism and PR
Universidad Pontificia Bolivariana
TECHNOLOGY
- Jira, Unfuddle, Trello, Slack, Advertmind (Project Management), Canva, Expion (Social Managment), MailChimp, MS Office (Word, Excel, PowerPoint)
- Web: G Suite, Google Analytics, Google Drive
References
"Natalia has a great sense of commitment to her job. Excellent follow up to all tasks and digital projects we have had and a great attitude to make things happen".
Angel, Torres, Marketing Digital Coordinator, Bridgestone, México, Centroamérica, Colombia and Ecuador.
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