NATALIA GUEVARA

Lead the Google account implementation team, driving operational excellence through proactive campaign monitoring and ensuring seamless execution via CM360 and DoubleVerify in strict alignment with corporate protocols.

Spearheaded programmatic execution and optimization using the Google Marketing Platform (DV360 & CM360) and Teads for high-profile global brands. Expertly managed quality assurance and campaign delivery for Motorola, Marriott, and Dunkin’, consistently achieving superior efficiency and performance for key accounts including DeOleo and FTC.

Managed end-to-end digital campaigns across Facebook, Verizon, LinkedIn, Microsoft, and Google Ads platforms. Streamlined operational workflows by developing automated reporting solutions in Looker Studio to enhance real-time data visibility.

Managed multi-market digital strategies in LatAm, overseeing full-funnel execution and performance-based budgeting. Utilized Google Tag Manager and Google Analytics for advanced tracking and attribution modeling, converting behavioral data into strategic optimizations that accelerated conversion growth and market penetration.

Directed the management and implementation of LatAm-market campaigns across direct and programmatic channels, utilizing Google Ad Manager (formerly DFP) and Teads. Managed a premium client portfolio including Citibank, Banco de Occidente, Movistar, and Inca Kola. Consistently secured monthly contract renewals for key accounts such as Renault, Claro, and GM by delivering high-impact, performance-based results.

Directed the management and implementation of social media campaigns across Meta and X for a high-profile client portfolio, including Microsoft, Adidas, Reebok, Pepe Ganga, and Popsy. Focused on driving brand engagement and performance through strategic execution and platform-specific optimization.

Oversaw full-funnel campaign management and implementation for major brands such as Warner MX, Ford, and Payback across Google (Search/GDN), DBM, Sizmek, and social media. Proven expertise in the end-to-end optimization of conversion-focused campaigns for Royal Caribbean and BBVA MX, ensuring consistent performance and goal attainment.

Managed full-cycle campaign implementation and optimization on Facebook and Google (Search/GDN) for key accounts including SK Bergé and Universidad Externado. Proven track record of driving engagement and performance for prominent food and beverage brands such as Cali Vea, Cali Mío, and La Brasa Roja.