Nadezhda Abykova

I identified an opportunity to elevate OCitizens by creating a strong, recognizable identity. The company lacked a clear mission and brand personality to strengthen its value. I proposed to the CEO that I take a course on communication and creative strategies for brands, using OCitizens as my project.

My strategy was recognized as one of the top out of 116, positioning OCitizens as a bold, approachable brand in an industry of complex legal jargon.

• Led a team of 8 to successfully execute the rebranding.
• Collaborated with a designer to create a visual identity reflecting our brand DNA.
• Redesigned the website and refreshed social media platforms.
• Enhanced social media content to build trust and transparency, adhering to our mission.
• Upgraded all company documents to ensure consistency and clarity in all communications.
• Implemented a referral program, which proved more effective than a loyalty system for client acquisition.
• Updated service descriptions to highlight OCitizens’ mission and strengths

As a YouTube producer, I expanded my role by supporting the launch of a course designed to help IT specialists prepare for and secure jobs in the U.S. and Europe. After two initial course launches, the CEO decided to assemble a professional team, and I played a key role in developing the course’s marketing strategy team and execution.

• Grew a new Telegram channel with zero marketing spend, attracting 2500+ subscribers to a dedicated Telegram channel, which became the course’s primary sales tool.
• Collaborated with bloggers, gaining 100+ subscribers per partnership at zero cost per subscriber.
• Organized 10+ online events, including webinars, Q&A sessions, and marathons.
• Recruited a marketing producer who remains a vital team member.
• Led a cross-functional team of 6, driving a website rebranding and a 30% increase in user engagement.
• The Telegram channel continues to generate leads and grow the audience.

Additionally, I proposed and launched a Telegram channel for OCitizens to complement its YouTube marketing efforts.

• Attracted 950+ targeted subscribers.
• Achieved a 250% increase in consultation requests.
• Generated 50+ leads from a single online event.
• Established a strong brand voice with accessible content on complex immigration processes.
• Increased audience loyalty by showcasing expertise and client success stories.

As a freelancer, my primary project was a YouTube channel focused on IT careers in Silicon Valley and work immigration to the U.S., hosted by the CEO of OCitizens.

• Boosted average video views by 250-300%, exceeding standard engagement metrics.
• Produced 114 long form videos, including high-impact interviews with executives and developers from top tech companies like Google, Amazon, Meta, and Netflix, amassing 4.1 million views.
• Initiated ad partnerships, securing deals worth over $1,000 per integration, creating a sustainable revenue stream.
• Pioneered a Shorts strategy, resulting in 4.3M additional views and increased engagement, all without host involvement.
• Scaled the team from 4 to 12 members while maintaining high content quality, meeting deadlines, and fostering a positive work environment.
• Delivered a commercial project with IT companies in Moscow, generating $20,000 in revenue.

Easy School is the largest private educational organization in Siberia (6000+ students), with a teaching philosophy rooted in gamification.

• Taught adult group classes (ages 18+) of up to 16 students, with 80% continuing their studies year after year.
• Conducted 450+ private lessons, tailoring each session to individual needs.
• 100% of my students passed their final exams, with 15-20% achieving excellent results.
• By year-end, all students advanced at least one proficiency level (e.g., A2 to B1).
• My decision to transition pre-intermediate students to full English-only instruction significantly improved their listening and speaking skills.
• I also played a key role in organizing events to enhance the students experience and support Easy School’s marketing strategy:
  • Organized 15+ events (50-300 attendees), including movie nights, speaking clubs, Christmas fairs, and Halloween celebrations.
  • Collaborated with 12 teachers to design three-day English camp for 60+ students, providing an immersive English-speaking environment.