Molly Griffin
Denver,CO
Overview
6
6
years of professional experience
Work History
Integrated Marketing Manager
VICI
03.2023 - Current
- Drove multi-channel marketing calendar by outlining daily sales goals and cross-functional channel support to meet revenue goals through targeted promotions.
- Created monthly strategic briefs for cross-functional teams to establish a consistent brand voice and visual identity across all marketing touch points.
- Partnered with Merchandising and Product teams to align campaigns with seasonal stories, product launches, and promotional priorities,
- Managed multiple marketing projects and ensured tasks were assigned, tracked, and completed for timely delivery of relevant content across Email, Site, Paid and Social channels.
- Spearheaded the first Direct Mail and Billboard campaigns targeting first purchase customers and enhancing overall brand recognition in new markets.
Social Media Manager
CorePower Yoga
09.2021 - 02.2023
- Created social-first campaign briefs and managed development process to achieve goals based on marketing objectives and cross-functional needs.
- Developed and managed content calendars for multiple platforms to ensure posts aligned with company values and trending ideas.
- Leveraged brand partnerships (Supergoop!, Thompson Hotels, Tata Harper Skincare) to increase company brand awareness and drive engagements through giveaways and takeovers.
- Grew Instagram, Facebook, Twitter and TikTok channels by nearly 18,000 followers in 16 months.
- Created and implemented video content strategy to kickstart company TikTok channel and generated 35% increase in video views across all channels.
Social Media Specialist
Barrett-Jackson Auction Company
06.2019 - 08.2021
- Maintained company's social media presence by creating, scheduling and publishing compelling posts, answering questions and monitoring responses.
- Collaborated with digital media team, sponsorship team, and internal creative team to develop tools that support social media initiatives and brand campaigns.
- Provided social storytelling and real-time fan experiences during nationally televised auctions.
- Improved page content, keyword relevancy, and branding to achieve 67% increase in Instagram followers in less than 18 months.
Education
Bachelor of Arts - Communications
University of Arizona
Tucson, AZ05.2018
Skills
- Project Management
- Campaign Brief Creation
- Brand Voice Development
- Calendar Management
Timeline
Integrated Marketing Manager
VICI
03.2023 - Current
Social Media Manager
CorePower Yoga
09.2021 - 02.2023
Social Media Specialist
Barrett-Jackson Auction Company
06.2019 - 08.2021
Bachelor of Arts - Communications
University of Arizona
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