Miguel Crovari
Chief Marketing Officer
Medellin
Summary
Innovative Chief Marketing Officer with an MBA and 12+ years of experience driving growth through strategic, data-driven initiatives and digital transformation. Expert in developing and executing high-impact marketing strategies that enhance product development, optimize market reach, and drive sustainable growth in global markets. Proven track record in leveraging business intelligence and analytics to inform decisions and implement creative solutions. Recognized for achieving substantial revenue growth and market share expansion, and for fostering a culture of creativity and collaboration in both startup and corporate environments. Experienced in working with diverse international markets, committed to delivering exceptional results.
Overview
13
13
years of professional experience
1
1
Language
Work History
Chief Marketing Officer
Trazos Urbanos
08.2023 - 08.2024
- Managed multiple business lines including real estate development, entertainment, hospitality, and an education platform, driving growth through strategic planning and data-driven marketing.
- Led strategic initiatives resulting in a 30% sales increase in real estate units sold through digital channels, ensuring alignment with market needs and sustainability goals.
- Implemented and managed CRM and AI solutions, achieving 50% qualified leads per month and optimizing customer engagement.
- Directed creative advertising and rebranding strategies to enhance brand recognition.
- Developed innovative social media strategies and content to boost customer engagement and participation.
- Conducted comprehensive market research and analysis to inform product development and marketing strategies.
- Regularly presented performance reports to executive leadership, highlighting key metrics, achievements, and growth opportunities.
Digital Marketing Manager
London & Regional (Panama Pacifico)
12.2021 - 08.2023
- Executed digital marketing campaigns for commercial and residential sales, focusing on data-driven strategies to increase leads and optimize performance.
- Implemented SEO and SEM strategies to improve search rankings and increase web traffic.
- Increased website traffic by 75%, generating 90% of leads through digital channels.
- Achieved a 39% increase in Google Ads conversions with a 35% decrease in cost per conversion.
- Created and managed promotional content for blogs, social media, and advertisements.
- Collaborated with sales teams to align marketing efforts with business goals.
- Monitored and optimized campaign performance using analytics tools.
Digital Marketing Manager
Titán Panamá
04.2021 - 12.2021
- Led digital marketing efforts for e-commerce, specializing in SEM, SEO, and paid social strategies to drive revenue and traffic growth.
- Increased revenue by 20% month-over-month.
- Boosted webstore traffic sessions by 15% through digital channels.
- Achieved a 39% increase in Google Ads conversions with a 35% decrease in cost per conversion.
- Developed and implemented email marketing strategies, maintaining a Paid Social ROAS over $4.
- Penetrated new market segments through strategic initiatives.
- Measured and reported performance of digital marketing campaigns.
Regional Marketing Coordinator
Volvo Cars
04.2018 - 04.2021
- Developed and implemented marketing strategies for the Panamanian market, leading digital marketing and market entry projects.
- Created marketing entry strategies for the Panamanian market.
- Led the marketing and communications electrification project for Panama.
- Implemented digital and offline marketing strategies for Panama, Puerto Rico, and the Dominican Republic.
- Established strategic alliances to enhance market presence.
- Organized brand and product awareness events.
- Reported monthly to the Brazil Regional Headquarters.
Account Manager
OfertaSimple
02.2018 - 04.2018
- Managed marketing budgets and campaigns, focusing on customer retention and strategic partnerships.
- Developed marketing projects to retain new customers and increase loyalty.
- Organized marketing campaigns for strategic partnerships.
- Trained new Account Managers.
- Launched marketing campaigns on the website, including content, graphics, and text.
- Collaborated with business teams to maximize customer impact.
Intern
SET Software
09.2017 - 10.2017
- Developed marketing strategies and conducted risk assessments for new software products.
- Created marketing strategies for new software.
- Conducted risk assessments and supported the commercial team.
Marketing Analyst
Cable & Wireless Panama
06.2014 - 10.2016
- Developed marketing strategies for prepaid mobile products, focusing on data analysis and market trends.
- Created marketing strategies for prepaid mobile products and customers.
- Monitored product release based on consumer type, seasonality, and market conditions.
- Established KPIs for prepaid segment and monitored business goals.
- Analyzed consumer loyalty, competition, and market interests to strengthen the +Móvil brand.
Account Manager
OfertaSimple
02.2012 - 02.2014
- Managed marketing budgets and campaigns, focusing on customer retention and strategic partnerships.
- Developed marketing projects to retain new customers and increase loyalty.
- Organized marketing campaigns for strategic partnerships.
- Trained new Account Managers.
- Launched marketing campaigns on the website, including content, graphics, and text.
- Collaborated with business teams to maximize customer impact.
Education
Bachelor of Business Administration / Concentration in Marketing -
Towson University
Maryland, United States 08.2010 - 05.2014
Master of Business Administration - undefined
Instituto Superior de Gestão - ISG
Lisbon, Portugal 10.2016 - 05.2017
Skills
Content Strategy
Analytics Tools
Creative Direction
Customer Segmentation
Product Positioning
Media Planning
Conversion Rate Optimization
Leadership Skills
Effective Time Management
Communication Skills
Content Research & Development
Digital Marketing
Social Media Management
Adobe Creative Suite
Google Analytics
Content Creation
SEO Optimization
Industry Trends & Sales Forecasting
Email Marketing
E-commerce
Data-Driven Marketing
Market Analysis
Strategic Planning
Brand Management
Performance Marketing
Timeline
Chief Marketing Officer
Trazos Urbanos
08.2023 - 08.2024
Digital Marketing Manager
London & Regional (Panama Pacifico)
12.2021 - 08.2023
Digital Marketing Manager
Titán Panamá
04.2021 - 12.2021
Regional Marketing Coordinator
Volvo Cars
04.2018 - 04.2021
Account Manager
OfertaSimple
02.2018 - 04.2018
Intern
SET Software
09.2017 - 10.2017
Master of Business Administration - undefined
Instituto Superior de Gestão - ISG
10.2016 - 05.2017
Marketing Analyst
Cable & Wireless Panama
06.2014 - 10.2016
Account Manager
OfertaSimple
02.2012 - 02.2014
Bachelor of Business Administration / Concentration in Marketing -
Towson University
08.2010 - 05.2014
Personal Information
- Place of Birth: Panama
- Date of Birth: 08/14/1990
- Nationality: Chilean, Panamanian, Colombian
References
- Carlos Dávila, Volvo Cars, cdavila@volvocarpanama.com
- Samuel Assis, Titán Panamá, sassis@titan.com.pa
- Kemmy Almengor, Totem Branding, kalmengor18@gmail.com
Personal Information
- Place of Birth: Panama
- Date of Birth: 08/14/1990
- Nationality: Chilean, Panamanian, Colombian
References
- Carlos Dávila, Volvo Cars, cdavila@volvocarpanama.com
- Samuel Assis, Titán Panamá, sassis@titan.com.pa
- Kemmy Almengor, CIRSA, kalmengor18@gmail.com