Meredith McCurdy
Littleton
Summary
Global sponsorship marketer with expertise in activation strategy and cross-functional leadership. Experience with B2B and technology brands and the Olympic Movement. Strong focus on sustainability in sports, driving impactful initiatives and partnerships.
Overview
18
18
years of professional experience
Work History
Global Event Operations Manager, FIFA
Airbnb (Magnit contractor)
Denver
09.2025 - Current
- Develop strategy, planning and execution for event operations of FIFA World Cup 2026 and FIFA Women's World Cup 2027, covering ticketing, credentials, workspace, and branded merchandise.
- Collaborate cross-functionally to align operational plans with business objectives.
Program Leader, Sports for Nature
International Union for Conservation of Nature (IUCN)
Gland
06.2024 - 08.2025
- Led the strategic direction and implementation the Sports for Nature initiative in partnership with International Olympic Committee and UN Environment Programme
- Established objectives, deliverables, and KPIs for the effective recruitment, support and engagement of Framework signatories to include biodiversity in sustainability plans
Director, Sustainability Brand Strategy and Market Development - Sports
APTIM
Denver
04.2022 - 05.2024
- Oversaw the Sustainable Sport Index (SSI) survey and benchmarking report, development, analysis, marketing and partnership strategy
- Developed a collaboration with FIFA to include the 2026 World Cup stadia
- Increased 2023 survey participation 64% YOY, with 96% retention rate, and increased 2022 report downloads by 50% YOY.
Partnership and Event Marketing Consultant
Freelance/Contract
01.2016 - 01.2023
- Visa: FIFA Women's World Cup Aus/NZ 2023, FIFA World Cup 2022 and 2018, onsite operations for hospitality and marketing activations
- Salesforce: led partnership management with Team GB and Team Deutschland Olympic teams sponsorship activation, Beijing 2022
- Intel: Tokyo 2020 (2021), Pyeongchang 2018 - Olympic workforce onsite operations management and B2B hospitality
- HPE: Hospitality and lounge operations for Mercedes AMG Petronas F1 team and Disney partnership activations
- Wounded Warrior Project: marketing operations for 5K race fundraising series
- Cisco: Hospitality Operations, Rio 2016.
Director, Brands & Properties
Wasserman
Dubai
09.2019 - 07.2020
- Led sponsorship consulting for Emirates NBD bank, and their sponsorship of Expo 2020 Dubai and the UAE Paralympic Team
Director, Global Sponsorship Marketing
Visa, Inc.
San Francisco Bay Area
01.2013 - 01.2015
- Managed FIFA partnership for the 2014 World Cup, U.S. Soccer, MLS, and FMF
- Liaison and advocate for all global work streams: B2C/B2B marketing, ATL, digital/social campaign development, hospitality, and operations
- Advised regional teams on strategy, activation and negotiating partner approvals
Senior Manager, Olympic Marketing Services
IMG (now 160over90)
New York
01.2010 - 01.2013
- Led Chobani Greek Yogurt's Team USA Olympic activation and cross agency team
Account Supervisor for Visa Inc.
GMR Marketing
San Francisco
01.2008 - 01.2010
- Developed and pitched customized strategic marketing opportunities for Visa's bank and merchant partners leveraging sports and entertainment partnerships
Education
Certificate in Environmental, Social, and Governance (ESG) -
University of Colorado
05.2023
MBA - Sports Business
University of Oregon
Eugene06-2008
Bachelor of Arts - Technical Journalism/Public Relations
Colorado State University
Fort Collins, CO12.2002
Skills
- Sponsorship activation strategy
- Sustainability in sports
- Cross-functional leadership
- Project management
- Global event and hospitality operations
- Olympic and Paralympic experience
Partners And Events
- Olympic and Paralympic Games: Salt Lake 2002, Vancouver 2010, London 2012, Sochi 2014, Rio 2016, PyeongChang 2018, Tokyo 2020, Beijing 2022
- FIFA World Cup/Women's World Cup: Brazil 2014, Russia 2018, Qatar 2022, Australia New Zealand 2023, CAN/USA/MEX 2026
- NBA, NFL, MLS, F1
Clients And Brand Partners
HPE, Cisco, Intel, Salesforce, Airbnb, Visa, American Express, Wells Fargo, Chase, Chobani, Wrigley
Timeline
Global Event Operations Manager, FIFA
Airbnb (Magnit contractor)
09.2025 - Current
Program Leader, Sports for Nature
International Union for Conservation of Nature (IUCN)
06.2024 - 08.2025
Director, Sustainability Brand Strategy and Market Development - Sports
APTIM
04.2022 - 05.2024
Director, Brands & Properties
Wasserman
09.2019 - 07.2020
Partnership and Event Marketing Consultant
Freelance/Contract
01.2016 - 01.2023
Director, Global Sponsorship Marketing
Visa, Inc.
01.2013 - 01.2015
Senior Manager, Olympic Marketing Services
IMG (now 160over90)
01.2010 - 01.2013
Account Supervisor for Visa Inc.
GMR Marketing
01.2008 - 01.2010
Certificate in Environmental, Social, and Governance (ESG) -
University of Colorado
MBA - Sports Business
University of Oregon
Bachelor of Arts - Technical Journalism/Public Relations
Colorado State University