- Camping
- Tennis League Co-Captain
- Stained Glass Art
Melissa Sailer
Arvada,CO
Summary
Experienced television professional with a strong background in program scheduling and acquisitions. Known for meticulous attention to detail and strategic leadership. Committed to finding innovative solutions that streamline costs and drive growth. Dedicated to problem-solving and continuously seeking opportunities to optimize operations and stay ahead of industry trends.
Overview
11
11
years of professional experience
Work History
Director - Acquisitions, Program Planning & Scheduling
HDNET MOVIES
12.2021 - Current
- Negotiate studio acquisitions; includes all title selections
- Oversee budget
- Contract management
- Lead inter-department communications
- Utilize comScore ratings to make programming decisions
- Create and program promotable stunt packages
- Schedule HDNET MOVIES using Mediagenix
- Work closely with sales and traffic department
- Approve all press and promotions
- Directly and indirectly manage employees
- HDNET MOVIES had an 11% growth in total hours viewed and household impressions from Q1 2025 vrs. Q1 2024
Senior Manager, Program Planning & Scheduling
HDNET MOVIES
12.2018 - 12.2021
- Program and Schedule the channel
- Select all titles from studio libraries for the network
- Distribute all schedules/reports to EPG’s
- Create and program promotable stunt packages
- Work closely with Promotions/Social departments promoting the channel
- Screen movies from studios for future licensing
Director, Traffic & Market Research
HDNET MOVIES
02.2014 - 12.2018
- Run daily, weekly, quarterly ratings reports
- Research demographics – created demo charts for channel
- Provide special request ratings research, including competitive information
- Project managed and implemented the operational procedure for credit roll squeeze-backs
- Schedule all credit roll squeeze-backs, on-air graphics, and lower thirds
- Create and assign all formats in SIMS
- Build daily playlists in Wide Orbit
- Traffic all advertisements and in-house promotions
- Review and QC in-house promotional spots
- Create emergency programming in SIMS and build the logs
- Create as-run and spot reports
- Work closely with Master Control to ensure all content is ingested and playlists time out accurately
Education
B.Sc. - Mass Communications
Colorado State University
Pueblo, COSkills
- Negotiation
- Strategies and goals
- Budget management
- People management
- Relationship building
- Verbal and written communication
- Multitasking and organization
- Project management
Previous Experience
Traffic Coordinator - HDNET MOVIES
Corporate Development Officer - Rocky Mountain PBS
Interests
Timeline
Director - Acquisitions, Program Planning & Scheduling
HDNET MOVIES
12.2021 - Current
Senior Manager, Program Planning & Scheduling
HDNET MOVIES
12.2018 - 12.2021
Director, Traffic & Market Research
HDNET MOVIES
02.2014 - 12.2018
B.Sc. - Mass Communications
Colorado State University
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