Summary
Overview
Work History
Education
Skills
Software
Interests
Timeline
Hi, I’m

MELISSA AHUMADA ALVAREZ

Social Communicator & Journalist
Barranquilla
MELISSA AHUMADA ALVAREZ

Summary

I am a Social Communicator and Journalist with over 4 years of experience in crafting and executing internal communication strategies that drive alignment, engagement, and organizational success. My expertise lies in designing change communication plans, managing crises, and developing impactful messaging that fosters connection and productivity across teams. With a proven track record of mentoring interns and leading cross-functional projects, I bring strong leadership, creativity, and a proactive approach to achieving measurable results. Skilled in tools like Canva, Adobe Suite, HTML, CSS, ClickUp, Notion, Trello, and MS Office, I excel in dynamic environments, delivering innovative communication solutions tailored to business needs.

Overview

4
years of professional experience
2021
years of post-secondary education
5
Languages

Work History

Foundever Corporation

Internal Communication Specialist
06.2022 - Current

Job overview

  • Internal Communications and Engagement: Spearheaded the unification of 90% of internal content on the corporate platform, achieving a sustained monthly engagement increasing an annual average from 14% in 2022 to 67.07% in 2024. This initiative significantly reduced misinformation across departments, enhancing clarity and coherence in internal communications.
  • Platform Development and Content Strategy: Led the strategic development, maintenance, and supervision of the internal platform, managing a team of editors and creating over 2000 articles utilizing back-end development technologies such as HTML and CSS, ensuring robust and dynamic content delivery. Developed a monthly content calendar and strategic reports to evaluate the performance of internal content and the effectiveness of engagement strategies.
  • Executive Visibility and Internal Communications: I elevated executive visibility through the strategic placement of thought leadership articles on internal platforms. Managed a content calendar that ensured timely dissemination of crucial announcements, news, contest to generate engagement between the associates and the internal content.
  • Onboarding and Talent Mentorship: Successfully coordinated the onboarding process for new hires and mentored six interns, all of whom transitioned into roles in the market.
  • Corporate Transformation and Strategic Alignment: Facilitated smooth corporate transitions during rebranding from SYKES to Sitel and then to Foundever, maintaining stakeholder alignment through strategic communication plans to reduce misinformation, and enhancing employee engagement during periods of change.
  • Multimedia Collaboration and Strategy Execution: Collaborated with the graphic team on audiovisual projects from the concept, design, creation and implementations of multi-channel communication strategies, effectively aligning corporate objectives with internal messaging to enhance organizational understanding and cohesion.

Sitel Group

Internal Communication Analyst
02.2022 - 06.2022

Job overview

  • Tailored Marketing Campaign Development: Designed and executed customized marketing campaigns across diverse internal channels, enhancing brand coherence and stakeholder engagement.
  • Audiovisual Content Creation and Alignment: Collaborated with graphic teams to develop and align audiovisual content during the transition from SYKES to Sitel, ensuring consistency in messaging.
  • Communication Enhancement: Improved team collaboration by effectively communicating insights through visualizations and reports.
  • Project Management and Multimedia Production: Managed multiple projects concurrently while producing high-quality marketing materials. Additionally, designed and edited videos and proposed new reporting tools to evaluate marketing performance nationally.

SYKES Enterprises

Communication Analyst
05.2021 - 02.2022

Job overview

  • Development of Communication Campaigns: Conceptualized and executed multiple communication campaigns, enhancing multimedia content distribution across internal and external channels and achieving measurable increases in audience engagement.
  • Crisis Communication Management: Managed crisis communications effectively, utilizing strategies that significantly reduced potential reputational damage in the acquisition of SYKES to Sitel, through timely responses and clear messaging, maintaining the associates trust.
  • Comprehensive Communication Planning: Developed and implemented strategic communication plans internal promotions, condolences, supplier visits, trade fairs, surveys, participation in activities, etc.
  • Campaign Effectiveness Monitoring: Employed analytics to assess the performance of campaigns and communication strategies, allowing for data-driven decisions that optimized future initiatives and improved overall effectiveness.
  • Press Release Creation: I wrote and corrected press releases that garnered attention in advertising media, contributing to increased brand awareness and visibility.
  • Documentation and Support: Established centralized documentation for support procedures and processes, streamlining user access to information and enhancing self-service capabilities for stakeholders.

SYKES Enterprises

Communications Intern
10.2020 - 05.2021

Job overview

  • Social Media Management: Oversaw SYKES Colombia's social media accounts, driving growth and enhancing brand reputation through strategic content creation.
  • Content Creation: Developed engaging content in various formats for internal and external channels, including social media posts and videos focused on viral strategies.
  • Support for Communication and CSR Activities: Assisted in communication and CSR initiatives, improving stakeholder relations and brand visibility.
  • Press Releases and Blog Posts: Authored and distributed press releases and blog content, contributing to enhanced brand awareness.
  • Editing and Production: Edited written materials for clarity and consistency, and contributed to photo and video production, performing visual and sound editing tasks.
  • Competitor Analysis: Monitored competitors' communication tactics to identify differentiation opportunities.
    Event Coordination: Coordinated corporate events to ensure smooth execution and attendee satisfaction.

Education

Universidad Del Norte

Bachelor from Social Communications & Journalism

University Overview

Skills

Marketing Strategic Planning

Software

Adobe Suite

MS Office

Notion

ClickUp

Trello

Canva

Mailchimp

G Suite

Hootsuite

WordPress

Interests

Artificial Intelligence

Back End Development

Travel

Write

Timeline

Internal Communication Specialist
Foundever Corporation
06.2022 - Current
Internal Communication Analyst
Sitel Group
02.2022 - 06.2022
Communication Analyst
SYKES Enterprises
05.2021 - 02.2022
Communications Intern
SYKES Enterprises
10.2020 - 05.2021
Universidad Del Norte
Bachelor from Social Communications & Journalism
01.2021

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MELISSA AHUMADA ALVAREZSocial Communicator & Journalist