Summary
Overview
Work History
Education
Skills
Coursework
Cultural Exchange
Interests
Timeline
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Melany Mejias Villanueva

Branding And Communications Strategist
Bogotá

Summary

Passionate, resourceful communications professional with 8+ years of remote work experience in multicultural environments. Acquired relevant skills while working for personal and corporate brands that taught me methodologies and processes to become a high-achieving strategist.


Now that I can build my own creative structures to reach ambitious goals as I team up with high-performing colleagues, I am seeking to gain experience in the Canadian corporate world by collaborating with brands that make a positive impact on people's lives.



Overview

9
9
years of professional experience
27
27
years of post-secondary education
3
3
Languages

Work History

Branding and Digital Marketing Strategist

Freelancer
03.2018 - Current

From a marketing collaborative platform I co-founded, I have had the opportunity to work with personal and corporate brands from 10 countries in various sectors by designing and executing communication strategies aligned with their business objectives. The most interesting projects I have worked on include:

  • Eat More Empanadas (Restaurant in Georgia, US): Currently leading the new marketing team in charge of the brand's online reputation as the business grows in the state.
  • IGT Solutions (Business Process Outsourcing global company with operations in Colombia): led the employer brand strategy and lead generation digital activities for talent acquisition.
  • Melissa Donnelly (communications specialist based in Australia): advised her on her personal brand authority strategy and created content for her LinkedIn community.
  • Yebram's Restaurant (business based in Venezuela): designed and executed the branding and customer relationship strategies.
  • BrioChef (Restaurant in Madrid, Spain): led the team that conceived and created the brand and its launch strategy.


Content Creator and Virtual Assistant

Paul Higgins Consulting (Australia)
06.2019 - 09.2020
  • Created social media content and newsletter copywriting
  • Supported customers in improving their LinkedIn content strategies based on the company's guidelines

Bilingual Copywriter and Content Creator

Innovation Hacking Lab
12.2017 - 03.2019
  • Built and edited the website copy and blog content for this startup
  • Created copywriting for the online store
  • Translated software copywriting

News Writer

Pulse Headlines (Miami)
09.2015 - 11.2017
  • Trained with the editors to produce high-performing online news articles
  • Wrote five articles on a daily basis. 700+ pieces can be found here: https://www.pulseheadlines.com/author/melany

Education

IELTS 7.5 - English-as-a-Second-Language Education

British Council Colombia
Bogota, Colombia
05.2001 -

Bachelor of Arts - Communication Studies

Universidad Católica Andrés Bello
Caracas, Venezuela
05.2001 - 05.2017

Certificate in Advanced English - English-as-a-Second-Language Education

EF School of English
Cambridge, England
05.2001 - 05.2012

Skills

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Coursework


  • 10/2021 Online Bootcamp: From Business Model to Business Plan with Instituto de Estudios Superiores de Administración (IESA), institute based in Caracas, Venezuela
  • 05/12/2020 - 06/02/2020 Online Bootcamp: Transform Your Instagram in 21 Days with Veronica Ruiz Del Vizo, Venezuelan entrepreneur based in the United States
  • 07/27/2017 - 07/30/2017 Dubbing and Neutral Accent Workshop at Voces De Marca, Caracas, Venezuela
  • 04/2017 Online Digital Strategy Course on the SmartBeemo e-learning platform

Cultural Exchange

Cultural Exchange with AFS Intercultural Programs in Trier, Germany 09/2010 - 07/2011

Over the course of 10 months, I attended a German high school and lived with a host family. This immersive experience in the German culture allowed me to become a world citizen who is adaptable, understanding and always ready to learn in multicultural environments.

Interests

MUSIC In January 2023, I graduated from the Instituto Canzion Colombia, a Christ-centered music school were I obtained a Certificate in Music Ministry Leadership (two-year studies)

VOLUNTEER WORK Since 2017, I have been collaborating with the Raydela Foundation, an NGO based in Venezuela This organization supports vulnerable scholars and students in their journey to become high-level professionals who will lead change in their communities

Timeline

Content Creator and Virtual Assistant

Paul Higgins Consulting (Australia)
06.2019 - 09.2020

Branding and Digital Marketing Strategist

Freelancer
03.2018 - Current

Bilingual Copywriter and Content Creator

Innovation Hacking Lab
12.2017 - 03.2019

News Writer

Pulse Headlines (Miami)
09.2015 - 11.2017

IELTS 7.5 - English-as-a-Second-Language Education

British Council Colombia
05.2001 -

Bachelor of Arts - Communication Studies

Universidad Católica Andrés Bello
05.2001 - 05.2017

Certificate in Advanced English - English-as-a-Second-Language Education

EF School of English
05.2001 - 05.2012
Melany Mejias VillanuevaBranding And Communications Strategist