Melanie Cooper
Bogotá
Summary
Results-oriented leader with extensive experience in executing innovative strategies that enhance operational efficiency and financial performance. Skilled in managing P&L and optimizing resources to achieve significant market expansion across Latin America.
Overview
17
17
years of professional experience
Work History
General Manager LDB CERAN
L´ORÉAL
Bogotá
01.2022 - Current
- Led implementation and structural design of new Latam Cluster, uniting 12 countries based in Bogotá.
- Managed comprehensive P&L to drive profitable growth, monitoring key KPIs including MS%, GM%, and A&P.
- Ensured effective brand expansion across markets to enhance footprint and recruit consumers.
- Optimized budgets and resource allocation to increase operational efficiency across division.
- Cultivated strong relationships with key stakeholders to foster collaboration and support initiatives.
- Reviewed financial statements and sales reports to assess productivity and goal attainment.
General Director
L´ORÉAL
Peru
02.2018 - 01.2022
- Spearheaded development and execution of strategic business plans across cross-functional teams.
- Negotiated timely commercial agreements with key stakeholders, including pharmacy chains and supermarkets.
- Directed digital transformation strategy, establishing LDB as a regional best practice in Latin America.
- Developed market optimization and distribution strategy to enhance sales force productivity and resource allocation.
Marketing Director
Teva Pharmaceuticals
Lima
07.2013 - 03.2017
- Spearheaded launch of new corporate brand, migrating over 350 SKUs to updated image.
- Developed internal and external communications strategy to support brand transition.
- Restructured operations for new medical visit framework, enhancing productivity by 13%.
Established Marketing Innovation Committee to drive innovation initiatives and disruptive strategies.
- Introduced augmented reality and e-commerce solutions within omnichannel strategy.
Product Manager
Glaxo Smith Kline
Lima
03.2008 - 07.2013
- Directed integration team in Peru for acquisition of Stiefel Dermatology Laboratory.
- Developed product roadmaps aligned with business goals and market trends.
- Achieved best launch in Latin America for biological product targeting osteoporosis, exceeding objectives set for initial two years.
Education
BBA - Marketing And Commercial Management
San Ignacio De Loyola University
Lima02-2018
Master of Science - Marketing Management
Ciencias Aplicadas University
Lima03-2005
Associate of Science - Hospital Administration
Piura University
Lima12-2000
Skills
- Change management
- Innovative thinking
- Stakeholder engagement
- Strategic planning
Languages
Spanish
First Language
English
Proficient (C2)
C2
Accomplishments
- L'Oréal speaker on women's empowerment (2020-2023)
- GSK golden award (2010) GSK silver award (2011)
Timeline
General Manager LDB CERAN
L´ORÉAL
01.2022 - Current
General Director
L´ORÉAL
02.2018 - 01.2022
Marketing Director
Teva Pharmaceuticals
07.2013 - 03.2017
Product Manager
Glaxo Smith Kline
03.2008 - 07.2013
BBA - Marketing And Commercial Management
San Ignacio De Loyola University
Master of Science - Marketing Management
Ciencias Aplicadas University
Associate of Science - Hospital Administration
Piura University
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