Maxum Waters
Erie
Summary
Social media content specialist with over a decade of experience in crafting impactful digital content for platforms like Instagram, YouTube, and LinkedIn. Expert in developing strategies that merge creative storytelling with data-driven insights to enhance brand presence and community engagement. Skilled in content planning, videography, and photography, with a keen eye for platform trends and audience behavior. Passionate about integrating golf culture into content strategies to inspire and educate enthusiasts.
Overview
12
12
years of professional experience
Work History
Marketing Coordinator
binske / ONI
Denver
01.2024 - Current
- Manage all marketing and content development initiatives for Binske and ONI across Colorado.
- Executed creative campaigns to elevate brand presence and boost consumer engagement.
- Collaborated with sales teams to refine promotional strategies, driving significant revenue growth.
- Achieved a 52% increase in sell-through rates since assuming the role.
- Produced high-quality photography and videography for digital, social, and retail marketing efforts.
- Analyzed marketing performance metrics to inform strategic decision-making.
Marketing Director
Magnolia Road
Denver
05.2022 - 01.2024
- Directed digital marketing and social media initiatives, encompassing organic content and campaign planning.
- Enhanced brand presence through development of consistent voice and visual standards, boosting engagement.
Marketing Manager
Canteen North America
Sherman
10.2017 - 01.2022
- Increased micro market visibility through targeted campaigns and creative advertising strategies.
- Managed social media accounts, generating engaging content for brand awareness.
- Collaborated with cross-functional teams to ensure consistent messaging across marketing channels.
- Analyzed campaign performance and customer feedback to refine advertising strategies.
- Tailored marketing initiatives to align with specific market needs and demographics in collaboration with local teams.
Social Media Manager / Content Developer
EVOLAB
Denver
06.2014 - 08.2017
- Managed social media accounts to create engaging content that increased brand awareness.
- Contributed to development of brand identity and positioning for Co2lors brand line.
- Produced high-quality photography and videography for digital platforms and marketing materials.
- Coordinated events to enhance brand visibility and customer interaction in key markets.
- Supported retail sales teams with effective marketing materials to drive in-store promotions.
- Developed social media strategies aligned with EVOLAB's brand vision to foster community engagement.
Education
Bachelor of Arts - BA - Commercial Photography
Brooks Institute
Santa Barbara, California01.2014
Not Complete - Business/Commerce, General
Oklahoma State University
Stillwater, Oklahoma01.2012
Skills
- Content development and branding
- Photography and video production
- Creativity and innovation
- Adobe Creative Suite proficiency
- Microsoft Office expertise
- Email marketing strategies
- Social media management
- Customer relationship management
- Effective communication skills
- Data-driven decision making
- Online marketing strategies
- Project management
Personal Information
Title: Content Developer and Marketing Expert
Timeline
Marketing Coordinator
binske / ONI
01.2024 - Current
Marketing Director
Magnolia Road
05.2022 - 01.2024
Marketing Manager
Canteen North America
10.2017 - 01.2022
Social Media Manager / Content Developer
EVOLAB
06.2014 - 08.2017
Bachelor of Arts - BA - Commercial Photography
Brooks Institute
Not Complete - Business/Commerce, General
Oklahoma State University