MAX SCHOSID
Lakewood,CO
Summary
Experienced Digital Marketing Leader offering 10-year background planning, developing, managing and implementing digital marketing strategies in Tech. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director - Channel Content Marketing & Communications
RingCentral
11.2018 - Current
- Directed a team of 7 content, communications, and graphic designers to implement go-to-market strategies, while reporting to the VP of Global Channel Programs
- Launched the RingCentral Channel Partner Portal that drove 8,500 unique visitors per month that facilitated deal registration, sales and support tools, and full-funnel marketing materials
- Managed the partner communication strategy, including email, social media, blog, and webinar programming, improving communication and engagement with partners to more than 20,000 channel partners globally
- Collaborated with internal/external stakeholders to ensure clear communication and timely delivery of assets to launch 15+ products
- Rebranded the RingCentral Reach program, developing the logo, messaging, and competitive positioning, resulting in an innovative and creative brand image
- Implemented Wrike as a project intake and management tool, resulting in an average of 725 closed creative project tickets annually
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Assisted in recruiting, hiring and training of team members.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
Marketing Project Manager
CleverFunnel Digital
01.2017 - 11.2018
- Led team of 4 marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Generated over $2M in pipeline across clients.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution for 15 individual clients simultaneously.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Optimized email campaigns to increase open and click-through rates.
Digital Marketing Coordinator
Complete Basement Systems
08.2016 - 12.2016
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
- Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
- Rewrote website copy, authored blog posts and updated social media platforms to strengthen client digital presence.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Evaluated market trends to stay current on consumer and competitor changes.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
Content Manager
Zavvie
11.2015 - 05.2016
- Monitored website analytics and metrics to track content performance and identify areas of improvement.
- Directed content of website by gathering information and integrating data from other departments.
- Developed strategies to optimize website content for search engine visibility.
- Edited and proofread content for accuracy and readability.
- Developed and managed content calendar to meet deadlines and engagement goals.
- Conducted research and collaborated with subject matter experts to develop accurate content.
- Managed content distribution to online channels and social media platforms.
Content Associate
Zomato USA
06.2015 - 10.2015
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Completed thorough research into assigned topics.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Performed keyword research to optimize content for SEO.
- Proved successful working within tight deadlines and a fast-paced environment.
Content Editor
Cross Brand Promotions LLC
05.2014 - 06.2015
- Oversaw editorial calendars and content schedules to deliver production results and relevant information on time.
- Optimized content with key search terms to drive traffic and online visibility.
- Authored and edited original content across diverse media formats.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Edited and reviewed content for grammar, spelling and punctuation.
Education
Bachelor of Arts - History
University of Colorado
Boulder, CO05-2011
Skills
- Strategic content planning
- SEO best practices
- Content sourcing
- Google analytics
- Marketing automation
- HTML and CSS
- Email marketing campaigns
- Copywriting and editing
- Agile project management
- Multichannel marketing
- Pay-per-click advertising
- Leadership
Websites
Certification
- Professional Certified Marketer (PCM) - American Marketing Association.
- Wrike Certified Professional Certification - Wrike.
- Google Ads Certification – Google.
- Adobe Marketo Engage Certified Professional - Adobe.
Timeline
Director - Channel Content Marketing & Communications
RingCentral
11.2018 - Current
Marketing Project Manager
CleverFunnel Digital
01.2017 - 11.2018
Digital Marketing Coordinator
Complete Basement Systems
08.2016 - 12.2016
Content Manager
Zavvie
11.2015 - 05.2016
Content Associate
Zomato USA
06.2015 - 10.2015
Content Editor
Cross Brand Promotions LLC
05.2014 - 06.2015
Bachelor of Arts - History
University of Colorado
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