Maverick Reed
COO & Sales Director
Denver
Summary
Dynamic and results-driven Director of Operations and Sales with 8 years of experience in building and scaling a company from the ground up. Proven track record of leading diverse teams across the U.S. and driving over $3M in annual revenue. Expertise in sales systems, client management, and operational leadership, with a deep understanding of sports and training programs. Transitioned from a successful athletic career to entrepreneurship and operational leadership, demonstrating adaptability, growth, and strategic vision. Creator of a national camp circuit, generating $300K annually in only 20 days each summer. Mastery in data collection, management, and analysis to drive targeted revenue and operational success.
Overview
8
8
years of professional experience
2015
2015
years of post-secondary education
Work History
COO & Director of Sales
Jenkins Elite
01.2017 - Current
- Played a key role in building the company from the ground up, including sales and operations processes, which laid the foundation for future growth
- Developed and managed the company's client relations, ensuring a personalized experience for each client
- Focused on revenue generation, driving the sales team to consistently meet and exceed revenue targets
- Mentored employees at all levels within the organization to support their professional development goals.
- Collaborated with cross-functional departments to optimize workflow and enhance communication channels.
Mastery in Data Collection & Revenue-Driving Analytics
Jenkins Elite
01.2017 - Current
- Spearheaded the development of a proprietary data collection and management system that captured key performance metrics across multiple departments
- Leveraged data analysis to identify trends and insights that informed pricing strategies, marketing decisions, and customer retention efforts, resulting in significant revenue growth
- Implemented automated systems that tracked client behaviors, optimizing follow-ups, sales cycles, and the overall customer journey
- Utilized data to forecast and adjust business strategies, contributing directly to the company’s year-over-year growth
- Integrated CRM tools and data systems that maximized client engagement and retention, enhancing both short-term and long-term revenue streams
- Implemented quality control measures to identify discrepancies in datasets, resulting in cleaner, more reliable information.
- Streamlined data collection processes for increased efficiency and reduced errors.
Chief Operating Officer & Director of Operations and Sales
Jenkins Elite
01.2017 - Current
- Oversaw all operations for a fast-growing sports training company, directly responsible for over $3M in annual revenue
- Led a team of 20 employees spread across the U.S., managing various roles in diverse markets
- Developed, implemented, and optimized the company’s sales and client management systems, significantly improving operational efficiency and client retention
- Utilized data-driven strategies to boost revenue, streamline operations, and improve customer satisfaction
- Worked directly with the CEO to set and execute the company’s strategic vision
- Mentored and trained staff across multiple departments, fostering a positive and high-performance culture
- Implemented new sales strategies, driving growth in both client acquisition and long-term relationships
Creator & Director of National Camp Circuit
Jenkins Elite
01.2017 - Current
- Conceptualized and launched a national camp circuit, traveling across the U.S
- Each summer to provide top-tier training to athletes
- Top-lined $300K annually in just 20 total days of camps each year, showcasing the power of scalable event models
- Managed logistics, marketing, and operations for the camps, ensuring a seamless experience for both athletes and staff
- Built strong relationships with athletes, parents, and coaches, helping to solidify the company’s reputation as a leader in the sports training industry
- Developed innovative training curricula that delivered measurable results for participants, enhancing the brand’s prestige
Education
No Degree - Business Administration and Management
Fort Lewis College
Varsity Quarterback -
Highlands Ranch High School
Scholarship Athlete -
Fort Lewis College
Skills
- Sales System Development
- Client Management & CRM Systems
- Data Collection, Management & Analytics
- Operations Leadership & Strategy
- Team Leadership & Cross-Functional Management
- Revenue Growth & Forecasting
- P&L Responsibility
- Coaching & Mentorship
- Strategic Planning & Execution
- Process Improvement
- Marketing Strategy & Execution
- Problem-Solving & Decision Making
Athletic Background
- Varsity Quarterback, Highlands Ranch High School, Played as a varsity QB, demonstrating leadership and teamwork skills.
- Scholarship Athlete, Fort Lewis College, Received a scholarship to play quarterback before an injury led to transitioning into a business career.
Timeline
COO & Director of Sales
Jenkins Elite
01.2017 - Current
Mastery in Data Collection & Revenue-Driving Analytics
Jenkins Elite
01.2017 - Current
Chief Operating Officer & Director of Operations and Sales
Jenkins Elite
01.2017 - Current
Creator & Director of National Camp Circuit
Jenkins Elite
01.2017 - Current
No Degree - Business Administration and Management
Fort Lewis College
Varsity Quarterback -
Highlands Ranch High School
Scholarship Athlete -
Fort Lewis College
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