Mauricio Villa
Senior Sales Director
Miami Beach
Summary
Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
11
11
years of professional experience
Work History
Founder & CEO
Casa Palmera
01.2024 - 01.2025
- Built and managed a cross-functional team of 35, increasing sales month over month by 7.5%
- Streamlined daily briefings, team management meetings, daily sale updates, while curating and executing all events.
- Executed a monthly event for 50-250+ persons including brands like Rolex, Möet Chandon, WeAreUs, The Hungry Post, Remy Martin, and others
- Able to cover expenses and obtain 14% profit from opening to restaurant sell thru daily sales and event negotiations
- Negotiated food and beverage providers and sponsors for both kitchen and bar
- Worked with administrative team to assure all employees were enrolled in all potential benefits and insurance programs
- Maintained all social media and communication accounts leading to over 5k organic followers in first 6 months
- Appeared in major Colombian news outlets like El Tiempo and Semana
- Secured the acquisition of Casa Palmera to major Colombian group: Grupo Bora Bora in December 2024
Sales Director-LATAM, Spain, US
Inflead
07.2023 - 02.2024
- Opened and lead the the LATAM and US markets while expanding the Spanish territory accounts
- Responsible for closing, maintaining and nurturing new deals while also expanding and directing all territory management duties.
- Closed an average of 440k per month in sales for the three territories in July, August, September and October closing 1.8m in sales.
- Finished with 1.4 million in sales in the 7 months during the time worked at Inflead
- Created and executed the alignment between the global expansions with own territory management
- Responsible for all company communications in Spanish
- Presented all weekly updates to the whole company in order to show results
- Reported directly to CEO, Giovanni Spinelli
Remote Sales Director- Latin America
Tagger Media
09.2021 - 04.2023
- Opened and lead the LATAM and Caribbean territory for Tagger
- Responsible for everything from constructing the segments between the legal contracts to executing and translating website launch in spanish language to hiring the whole LATAM division
- Worked with 11 SDRS, Hired a CSM a Sales Manager a Customer Support manager and a Marketing Specialist to help with the region
- Traveled once a month to different territories in LATAM and Miami raising brand awareness and participating in local events
- Obtained a quota of 1.15 million ARR where in the first year reaching 836k ARR with 17 new Logos. Second year first quarter reached a Q1 quota of $325k.
- Was the only territory that retained all 2022 clients having zero churn.
- Presented in the Merca 2.0 Congresso Digital de Marketing in 2022 for 1,800 attendees over the importance of influencer marketing for brands and agencies
- Was named one of the top 100 most influential digital marketing personnel for Latin America Sept 2022
- Executed and presented every All hands, QBR and weekly sales call for the whole company to prove results
- Brought in several enterprise clients such as Havas, Mullen Lowe, Esteé Lauder, Omnicom, Beckett Simonon etc
- Reporting directly to CEO, Dave Dickman
Account Executive - Latin America
Zendesk
01.2021 - 09.2021
- Managing customer Accounts from 400-5000 employees and prospecting new business
- Focusing on emerging markets to help penetrate a green territory for LATAM
- Responsible for developing Costa Rica, Dominican Republic and Panama into top 5 markets
Named Account Associate - Latin America
Zendesk
01.2019 - 12.2020
- Became first NAA for Zendesk LATAM
- Reached 121% Quota and top 5% global performer and runner up for Presidents Club in FY19
- Traveled in region for onsite meetings, prospecting, and networking 3x month
- Managed Zendesk top accounts including LATAM Airlines, Tigo Millicom, AB InBev.
SMB Account Executive - Latin America
Zendesk
07.2018 - 12.2019
- Became the second SMB Account Executive for Zendesk LATAM
- Promoted to Senior after 6 months in role
- Recognized as top performer for most closed won opportunities and new logos
- Sourced new business and managed customer accounts between 1-500 employees
Senior Sales Development Representative -Latin America
Zendesk
01.2017 - 07.2018
- Closed won opportunities: 155 ($743,468 ARR)
- Total Pipeline created: $5,443,305 ARR
Customer Development Representative
Lending Club
04.2016 - 12.2016
- Analyzed customer profiles to create customized plans that addressed his/her risk tolerance, financial needs and interests to drive business growth
- Consistently listed over 1 million dollars in personal unsecured loans every month since beginning of employment
Marketing Specialist
SunChemical
11.2013 - 12.2014
- Increased web traffic by 25% (from 87.5K to 101k visitors per month) by implementing new corporate website
- Crafted five trade shows in five Latin American countries, obtaining a minimum of 1k leads per show
- Analyzed 2013 market share for 19 Latin American countries and identified opportunity to increase sales, resulting in an overall 9% margin improvement
Education
MBA - Business; Entrepreneurship
EU Business School
Barcelona01-2016
BA - Communications & Science Technology and Society
Santa Clara University
Santa Clara, CA01-2013
Skills
- Bilingual- English and Spanish Fluency
- Salesforcecom
- Google Suite
- Microsoft Office
- Slack
- Clari
- Zoom
- Workday
- gongio
Proficiency Skills
- Bilingual- English and Spanish Fluency
- Salesforce.com
- Google Suite
- Microsoft Office
- Slack
- Clari
- Zoom
- Workday
- Gong.io
- Jira
- Zendesk
- Hubspot
- MEDDIC
- Cold Calling
- Solution Selling
- Mutual Plans
- Outbound
- Lead Generation
Accomplishments
- Played professional tennis
- Coached tennis for 7 years
- High School State Champion 07, 08, 09
Personal Information
- US Passport
- Colombian Passport
- Spanish Passport
Timeline
Founder & CEO
Casa Palmera
01.2024 - 01.2025
Sales Director-LATAM, Spain, US
Inflead
07.2023 - 02.2024
Remote Sales Director- Latin America
Tagger Media
09.2021 - 04.2023
Account Executive - Latin America
Zendesk
01.2021 - 09.2021
Named Account Associate - Latin America
Zendesk
01.2019 - 12.2020
SMB Account Executive - Latin America
Zendesk
07.2018 - 12.2019
Senior Sales Development Representative -Latin America
Zendesk
01.2017 - 07.2018
Customer Development Representative
Lending Club
04.2016 - 12.2016
Marketing Specialist
SunChemical
11.2013 - 12.2014
MBA - Business; Entrepreneurship
EU Business School
BA - Communications & Science Technology and Society
Santa Clara University
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