Mauricio Krausz

The Senior Business Development Manager is responsible for driving the company’s commercial growth strategy through international market expansion and the cultivation of strategic partnerships, particularly within the cannabis and plant medicine sectors. This role serves as a key interface between external stakeholders and internal teams, ensuring alignment between market opportunities and Conversance’s value proposition.

• Led the production team at Plena Global Holdings to ensure GACP certified medical cannabis supply met global demands.
• Developed strategic partnerships with licensed producers and distributors in North America, LATAM, EU, Israel, and APAC.
• Achieved a significant increase in revenue through efficient supply chain management and quality control measures.

• Managed the production of Medical Grade Cannabis (MGC) and cannabinoid extracts using GACP farming methods.
• Oversaw the development of standardized products with varying cannabinoids concentrations to meet medical, research, and government requirements.
• Led ECONNABIS to become a subsidiary of PLENA GLOBAL HOLDINGS in 2018.

• Company Overview: RDM is a non-profit cannabis association in Barcelona, with emphasis on medicinal use of cannabis.
• Acquired all the knowledge for cultivation, extraction and dosification of medical cannabis.
• Attended and participated as a speaker on public policy in different European events regarding access to medicinal cannabis.
• Connected and accompanied in their process, new patients to the association and doctor to treat their pathologies with medicinal cannabis.
• RDM is a non-profit cannabis association in Barcelona, with emphasis on medicinal use of cannabis.

• Company Overview: EXYT is a young and dynamic boutique music agency based in London, UK.
• Our objective is to provide our international roster of artists with the best possible platforms to perform their music.
• This is done by a personalised service to attend these artists' needs, and by keeping a rigid liaison with top promoters, regardless of territory or genre.
• We choose to work with artists of indisputable talent and so with that in mind EXYT also provides Artist Development services, assisting new acts to achieve their desired popularity through their talent.
• EXYT is a young and dynamic boutique music agency based in London, UK.

• Worked during the festival season, within the production department to liaise and coordinate all of the artists needs during their time at the festival.

• New business, proposals and development of new clients, marketing.

• Co-manager of Colombian pop superstar, Naty Botero.

• Director of Artist Management for Wilhelmina Colombia. Developed and managed Colombian artist, Fanny Lu.

• Assisted in the A&R Department and marketing for local artists.

• PR, marketing and publicity for Latin American personalities.

• Latin media relations for Latin American artists.