MAURICIO BECERRA MORELLI
Ingeniero De Sistemas De Información
Barranquilla,ATL
Summary
Gerente orientado a objetivos con amplia experiencia en industria automotriz y habilidades de liderazgo comprobadas. Experto en aumentar la productividad y la satisfacción del cliente al tiempo que impulsa los ingresos y las ventas. Comprometido con la racionalización de los procedimientos y la optimización del talento de los empleados.
Overview
32
32
years of professional experience
10
10
years of post-secondary education
Work History
Director Comercial & Administrativo
Country Center S.A.S.
08.2023 - Current
- Negotiated contracts and product prices by collaborating with vendors and developers.
- Built relationships with clients to establish new contracts.
- Streamlined internal processes by identifying areas for improvement and implementing changes to increase efficiency.
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
- Strengthíed client relationships through regular communication and timely resolution of issues, leading to increased customer satisfaction.
- Managed and analyzed budgets, P&L, balance sheets and sales reports.
- Devised pricing methodologies and industry strategies through economic and business analysis.
- Coordinated trade shows and other promotional events, showcasing company offerings effectively to prospective clients.
- Enhanced product offerings by conducting market research and identifying emerging trends within the industry.
- Analyzed sales data to identify opportunities for expansion into new markets, driving increased market share.
- Increased sales revenue by developing and implementing effective marketing strategies for commercial products.
- Managed budgets and financial reporting, ensuring accurate forecasting and cost control for optimal profitability.
- Implemented training programs for staff members, improving overall team performance and productivity levels.
General Director
MBM SOLUCIONES INTEGRALES
07.2020 - 07.2023
- Managed complex projects from inception to completion, ensuring timely delivery within budget constraints.
- Championed corporate social responsibility initiatives, enhancing the company''s reputation within the community.
- Enhanced internal communication by implementing collaborative tools and holding regular team meetings.
- Boosted sales performance through targeted marketing campaigns and innovative product offerings.
- Drove continuous improvement efforts across all functional areas of the organization by setting clear goals and objectives with measurable results.
- Developed effective strategies for business growth, leading to increased market share and customer base.
- Strengthened customer relationships through exceptional service standards, prompt issue resolution, and proactive account management practices.
Gerente Comercial & Posventa
GRUPO AUTOMUNDO
09.2018 - 06.2020
- Negotiated contracts and product prices by collaborating with vendors and developers.
- Built relationships with clients to establish new contracts.
- Streamlined internal processes by identifying areas for improvement and implementing changes to increase efficiency.
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
- Strengthened client relationships through regular communication and timely resolution of issues, leading to increased customer satisfaction.
- Improved profit margins through diligent expense monitoring and the implementation of cost-saving initiatives where appropriate.
- Achieved growth targets by devising creative promotional campaigns designed to attract new clients while retaining existing customers.
Director Regional Costa A.
Banco Finandina S. A.
1 2015 - 1 2018
- Responsible for the financial commercial operation of the dealership channel in the Caribbean region
- Managed a team of 11 Account Executives, Commercial Assistant, Portfolio Executive, and Insurance AIS
- Achieved credit placement targets and cross-selling goals.
Gerente Posventa
Auto Berlín S. A.
01.2013 - 01.2015
- Responsible for the after-sales operation (Service and Spare Parts) in Barranquilla and Cartagena
- Developed and executed strategic plans to achieve growth objectives and commercial focus
- Restructured the area and aligned the team with organizational goals.
Director Comercial
Distribuidora Nissan S. A.
01.2010 - 01.2013
- Implemented strategies to achieve organizational objectives
- Managed commercial teams, administrative operations, and COPASO
- Led the implementation and certification process for DSI
- Achieved significant sales growth and customer service improvement.
Gerente General
MBM Soluciones Integrales
01.2009 - 01.2010
- Responsible for the creation, implementation, and organization of the company
- Directed and executed activities to achieve organizational objectives.
Gerente de Zona Atlántico - Magdalena
Credititulos S.A.
01.2007 - 01.2009
- Managed the Commercial, Administrative, Portfolio, Treasury, and Logistics areas
- Achieved 100% goal fulfillment and increased revenue
- Led the design and execution of a successful event.
Administrador
Sintana Resort
01.2005 - 01.2006
- Responsible for the efficient operation of the residential complex
- Managed administrative, operational, and logistical personnel
- Implemented a collection system and improved customer satisfaction.
Director Comercial
Hecol Limitada
01.2003 - 01.2005
- Developed and implemented commercial and marketing strategies for the sale of apartments
- Achieved high sales results and was appointed as the condominium administrator.
Profesional Universitario
Delegación Departamental de la Registraduría Nacional del Estado Civil
01.2001 - 01.2003
- Coordinated different areas of the entity and organized electoral events
- Implemented geographic organization of the archive and achieved fast data transmission.
Gerente General
Organización Radial Olímpica S. A.
01.1999 - 01.2001
- Directed the administrative, commercial, and logistical operations of the organization
- Increased revenue, achieved goals, and improved signal reception.
Asistente de Gerencia de Ventas
Postobón S. A.
01.1998 - 01.1999
- Managed and developed tools for monitoring sales performance
- Designed consolidated reports to facilitate decision-making.
Ejecutivo de Zona
Cervecería Leona S. A.
01.1997 - 01.1998
- Penetrated and marketed the brand and product in the Magdalena and Guajira region
- Achieved market recognition and increased market share.
Ejecutivo de Ventas Zona Nor-Oriental
Perfumería Lemaitre S. A.
01.1996 - 01.1997
- Recovered and commercialized products in the Santanderes, Guajira, Magdalena, and Cesar regions
- Achieved sales goals and customer satisfaction.
Asesor Comercial
Cabynautos S. A. – Concesionario Daewoo
01.1995 - 01.1996
- Advised on the sale of new and used vehicles
- Introduced and positioned the Daewoo brand in the coastal market.
Coordinador Comercial
Irotama Hotel & Club
01.1994 - 01.1995
- Coordinated the commercial area for the sale of suites and club points
- Achieved 100% sales placement and customer satisfaction.
Asesor Comercial
Autonal S. A. – Concesionario Renault
01.1993 - 01.1994
- Advised on the sale of Renault vehicles and managed the trade-in of used vehicles
- Achieved high sales results and received recognition as a top salesperson.
Education
Diplomado en Gerencia Integral - Diplomado
Universidad Pontificia Javeriana
Barranquilla, ATL 06.2009 - 07.2009
Diplomado en Gerencia Comercial - Diplomado
Fenalco Atlántico
Barranquilla 04.2009 - 05.2009
Ingeniero de Sistemas -
Universidad De Los Andes
Bogotá, DC 02.1989 - 12.1993
Bachiller Técnico - Dibujo Técnico
Instituto Técnico Industrial Del Atlántico
Barranquilla, ATL 02.1981 - 05.1986
Skills
Customer Relationship Management
Product Management
Competitive Analysis
Key Account Management
Market Trends
Sales Support
Team Training
Report Generation
Sales strategy
Proposal Writing
New business opportunities
Personal Information
Date of Birth: 10-05-2023
References
- Juan Carlos López, Gerente Nacional de Mercadeo, Distribuidora Nissan S.A., 321 4537613
- Santiago Gómez, Vicepresidente Comercial, Hyundai, 320 8301017
- Ricardo Lerner, Gerente General, Credititulos S.A., 315 7215237
Timeline
Director Comercial & Administrativo
Country Center S.A.S.
08.2023 - Current
General Director
MBM SOLUCIONES INTEGRALES
07.2020 - 07.2023
Gerente Comercial & Posventa
GRUPO AUTOMUNDO
09.2018 - 06.2020
Gerente Posventa
Auto Berlín S. A.
01.2013 - 01.2015
Director Comercial
Distribuidora Nissan S. A.
01.2010 - 01.2013
Diplomado en Gerencia Integral - Diplomado
Universidad Pontificia Javeriana
06.2009 - 07.2009
Diplomado en Gerencia Comercial - Diplomado
Fenalco Atlántico
04.2009 - 05.2009
Gerente General
MBM Soluciones Integrales
01.2009 - 01.2010
Gerente de Zona Atlántico - Magdalena
Credititulos S.A.
01.2007 - 01.2009
Administrador
Sintana Resort
01.2005 - 01.2006
Director Comercial
Hecol Limitada
01.2003 - 01.2005
Profesional Universitario
Delegación Departamental de la Registraduría Nacional del Estado Civil
01.2001 - 01.2003
Gerente General
Organización Radial Olímpica S. A.
01.1999 - 01.2001
Asistente de Gerencia de Ventas
Postobón S. A.
01.1998 - 01.1999
Ejecutivo de Zona
Cervecería Leona S. A.
01.1997 - 01.1998
Ejecutivo de Ventas Zona Nor-Oriental
Perfumería Lemaitre S. A.
01.1996 - 01.1997
Asesor Comercial
Cabynautos S. A. – Concesionario Daewoo
01.1995 - 01.1996
Coordinador Comercial
Irotama Hotel & Club
01.1994 - 01.1995
Asesor Comercial
Autonal S. A. – Concesionario Renault
01.1993 - 01.1994
Ingeniero de Sistemas -
Universidad De Los Andes
02.1989 - 12.1993
Bachiller Técnico - Dibujo Técnico
Instituto Técnico Industrial Del Atlántico
02.1981 - 05.1986
Director Regional Costa A.
Banco Finandina S. A.
1 2015 - 1 2018