Matthew Bryan
Denver
Summary
Senior Growth Strategist with five years of paid media and business strategy experience, testing-centered approach and dedication to helping drive true impact to clients. Fascinated with the ever-changing landscape of paid media and how to best deliver results across different platforms. Leads strategy, communication, and reporting with clients across a wealth of different verticals. Building, overhauling, and strengthening paid media efforts as a whole for clients of all sizes and spend levels.
Overview
1
1
Certification
9
9
years of professional experience
Work History
Senior Growth Strategist
Structured Agency / Agexa
09.2021 - Current
- Owning growth and paid strategy of clients in many different verticals for DTC, retail, experience and event brands. Collaborating with clients to talk strategy, and help them get the most out of their paid media journey and business as a whole.
- Managing paid media ad spend for a collection of clients, with the largest spending over $1 million monthly.
- Setting the road map by helping lead creative strategy for content across Meta, Instagram, Google, TikTok (GMV and base), YouTube, Snapchat, native ads and more.
- Fostering growth and improving paid media performance in several business markets including: health & fitness, fashion, food & beverage, skincare & beauty, games, education, live experience and emergency services.
Sports Editor, Writer, Columnist
The Creightonian
08.2017 - 05.2020
- Brainstormed, edited and organized weekly online and print content covering different topics and athletes of Creighton athletic programs.
Staff Writer
Omaha World-Herald
10.2018 - 03.2020
- Wrote articles and worked under strict nightly deadlines to format various parts of the sports section for an audience of tens of thousands across Nebraska.
Backpack Journalism
Creighton University
06.2018 - 07.2018
- Social justice film focused on refugees living in Uganda
- Interviewed refugees, humanitarian workers, and church members in 1-on-1 and group environments
- Shot film for interviews and B-roll
- Aided in every phase of filmmaking including storyboarding and rough cutting
- Film Narrator
- Https://cubackpack.org/films/the-displaced/
Education
Bachelor of Arts - Journalism on News and Public Relations tracks
Creighton University
Omaha05-2020
Skills
- Growth Strategy
- Paid Media
- Paid Search
- Creative Strategy
- TikTok Shops/GMV
- LTV Lift
- Google Brand Visibility
- Performance Reporting
- Financial Forecasting
- Google Sheets
Accomplishments
- Implemented brand new subscription and membership efforts to support LTV: one client saw 21% bump to MER with a new sub feature, another has seen significant LTV boosts and a 16% higher blended MER in the last three months following the introduction of a membership offer.
- Grew multiple clients on TikTok Shops/GMV: Handling GMV ads for multiple brands with the largest presence on the platform. Both have scaled monthly spend from under $50k to over $150k in the last six months.
- Piloted new internal creative strategy to streamline the process between client and agency teams, allowing us to create more net new and iterative creatives each month while cutting down on rounds of feedback.
- Pioneering efforts at Structured Agency to implement AI search engine ad coverage to help boost visibility for clients across ChatGPT, Google and more.
Certification
- Meta Media Planning Professional
- Google Ads Search
- Google Ads Video
- Google Shopping
Timeline
Senior Growth Strategist
Structured Agency / Agexa
09.2021 - Current
Staff Writer
Omaha World-Herald
10.2018 - 03.2020
Backpack Journalism
Creighton University
06.2018 - 07.2018
Sports Editor, Writer, Columnist
The Creightonian
08.2017 - 05.2020
Bachelor of Arts - Journalism on News and Public Relations tracks
Creighton University